Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)

Habilidades que obtendrás

Strategic ManagementStrategic ThinkingStrategic PlanningBusiness Strategy

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 12 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil)

Programa - Qué aprenderás en este curso

Semana
1
5 minutos para completar

A 21st Century Approach to Business Strategy

2 videos (Total 5 minutos)
3 horas para completar

What is strategy? And why do we care about it?

10 videos (Total 39 minutos), 9 readings, 5 quizzes
10 videos
What Strategy Is...Still More1m
What Strategy Is...Conclusions46s
What's a Strategic Situation (and what isn't)?9m
Strategy's Most Famous Thought Leader: Michael Porter1m
The Main Ideas in Porter's "What is Strategy?"3m
Criticisms of Porter's Strategy as Position Approach5m
The Alternative View: Strategy as Capability6m
9 lecturas
More on Embrace, Extend, and Extinguish10m
Apple iPod + iTunes and Yael Naim10m
Oldest McDonalds Video10m
A Strategic Ploy?10m
Summary of Mintzberg's Five Ps of Strategy10m
Prisoner's Dilemma Matrices10m
More on the Prisoner's Dilemma10m
Michael Porter's "What is Strategy?"10m
Mintzberg vs Porter10m
5 ejercicios de práctica
The Meanings of "Strategy"8m
Recognizing Strategic Situations4m
What do YOU think?2m
Which way do YOU lean?2m
Strategy as Position vs Capability8m
Semana
2
2 horas para completar

The Evolution of Strategy...Past Progress, Past Mistakes

5 videos (Total 42 minutos), 5 readings, 1 quiz
5 videos
Strategy as Multi-faceted Analysis7m
What We Can Learn...4m
5 lecturas
The military antecedents of business strategy10m
Critiques of Strategic Planning10m
BCG's Big Ideas10m
Post Mortems for Porter's Approach?10m
Where the History of Business Strategy Leaves Us10m
1 ejercicio de práctica
Learning from the History of Business Strategy16m
Semana
3
2 horas para completar

Changing World, Changing Strategies

5 videos (Total 43 minutos), 5 readings, 1 quiz
5 videos
The World's Most Sophisticated Differentiation Strategies?11m
Aesthetics...the Last Frontier of Sustainable Advantage?7m
5 lecturas
Internet Growth, Shipping Traffic Growth10m
The Realities of the Globalised World10m
Examples of Shifts to Differentiation Strategies - Wal-Mart, McDonalds10m
The Future of Competitive Strategy? The Example of Vipp10m
Hyper Competition and Hyper Differentiation Described10m
1 ejercicio de práctica
Strategic Implications of Changes in the World10m
Semana
4
3 horas para completar

Capstone Project Intro -- Strategy in a 21st Century Creative Company

5 videos (Total 11 minutos), 4 readings, 1 quiz
4 lecturas
Some Samples of e-Types Work10m
IMPORTANT Additional Details on Your Final Assignment10m
References and Additional Resources10m
One last thing...10m
4.7
530 revisionesChevron Right

37%

comenzó una nueva carrera después de completar estos cursos

26%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Administración estratégica

por TVSep 21st 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

por SMay 13th 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

Instructor

Avatar

Robert Austin

Professor, Management of Creativity and Innovation
Department of Management, Politics, and Philosophy

Acerca de Escuela de Negocios de Copenhague

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Acerca de Programa especializado Strategic Management and Innovation

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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