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Opiniones y comentarios de aprendices correspondientes a Administración estratégica por parte de Escuela de Negocios de Copenhague

3,972 calificaciones
895 reseña

Acerca del Curso

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

Principales reseñas


20 de sep. de 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.


11 de abr. de 2020

The course provides a good foundation for the most famous strategy concepts. I have appreciated the capstone project which gives you the opportunity to apply the theories learned in the first 3 weeks.

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151 - 175 de 886 revisiones para Administración estratégica


15 de abr. de 2021

Brilliant course, though I feel there is need to review the resources. Many of the links are now either dead or behind a paywall.

Otherwise, wonderful course in general.

por Shady E H

26 de jun. de 2020

A very interesting and practical course, highly recommended, worth your 10 hours, to enjoy the full experience make sure to read all optional articles and YouTube videos

por ROSA M S G

14 de sep. de 2020

The learning format was great for everyone to understand all the concepts taught and applying it, the peer group feedback also helped and you can learn from each other.

por Emil R

7 de jul. de 2020

A great introduction strategy course. Provides an excellent history of strategy and the mistakes incurred along the way. Provides insight into 21st-century strategies.

por Pirau A

4 de ene. de 2022

I really loved learning more about strategic planning, management and business strategy. I am very glad to have the opportunity to be enrolled in this specialization.

por Sandeep R K

10 de ago. de 2021

The course gives a detailed introduction to the concept of strategy in business and discusses the various frameworks that have been used previously and what works now

por Melissa C

8 de abr. de 2021

Very informative and engaging. Mr. Austin does a wonderful job at conveying the course information. I particularly appreciate the examples of strategies in practice.

por Kristjan T H

10 de mar. de 2018

Wery good approach and food for thoutht. Did support me in aligning my strategic approach in thinking and how to present. Will support my future approach in live.


por Tony P

6 de may. de 2020

Interesting overview of what seems to be a very dynamic field with lots of time spent on background from the past that seems to be a foundation for the new thinking

por Thiago T R

18 de nov. de 2019

Amazing lectures in a valuable way of sharing knowledge. The business cases brought as examples were very well selected and made the course even more interesting.

por Sherry G

29 de feb. de 2016

This class was well done. The material was clearly explained. The quizzes and final project were relevant and served to bring all the material together into a c

por Levison M

14 de mar. de 2017

The course is quiet beneficial considering the current business challenges and change in business strategies to position it perfectly and suit the market trends

por Katia S

1 de sep. de 2020

This course was very interesting. I really enjoyed learning by seeing the concepts applied to companies with a huge impact in the world. I highly recommend it.

por Anivaldo P S

12 de abr. de 2019

Curso simplesmente EXCEPCIONAL, aborda a estratégia empresarial com uma visão crítica muito inteligente. Fiquei motivado para concluir a especialização da CBS.

por prakhar s

11 de oct. de 2019

An extremely well-taught course, required basic or no prior background it helps you a lot in decision making. Looking forward to completing the specialization

por Khurdula H

26 de may. de 2020

A beautiful course for , learning what strategy actually means , the instructor breaks it down nicely with real world examples , felt like a perfect course!


1 de ago. de 2016

The best course Ive ever taken. Mr. Austin has the ability to transmit the most advanced strategy concepts in a few videos rounding up the global situation.

por Mauricio B

24 de oct. de 2015

Excellent way to make a voyage thru the history and development of strategy and the mistakes made on trial and error that have permitted business to advance

por Isuru R

27 de oct. de 2016

Very good course! I thoroughly enjoyed! It was way better than boring lectures at college!! Keep up the good work and introduce more courses in the future!

por YASH S

23 de dic. de 2020

This is a course for those who want to challenge there thinking ability and learn to develop a suitable strategy that works for you and your organisation

por Federica C

12 de dic. de 2021

Extremely good for brain picking. The syllabus is very clear and motivating. One down side is that lot of articles are for subscribers only (i.e., HBR).

por Celso S S

4 de may. de 2020

I liked this course since from the beginning because all things that I have to learn about business is included there, I recommend making it. Thank you!

por Nəsirli Ə

16 de jun. de 2020

The course brings me lots of things. Teacher's speech , articles and topics are so good. If you are interested in Management I suggest this course.

por Amol N

5 de abr. de 2020

This was my first experience with Coursera and It has been amazing and Professor Robert Austin is great really glad that I was able to learn from him.

por Bhashkara N

13 de jun. de 2020

It is really mind-blowing, innovative, designed for better understanding, helped me to understand the true mean and use of the strategic management.