Acerca de este curso: The foundation for this course lies with unique synergies between pioneering research, teaching, and social initiatives through the Subsistence Marketplaces Initiative. Unique to this approach is a bottom-up understanding of the intersection of poverty and the marketplace. The goals of this course are to help you develop an understanding of marketplace activity in the radically different context of subsistence where much of humanity resides and survives, and for you to design solutions that can be implemented by individuals, businesses, and social enterprises through economically, ecologically, and socially sustainable products for subsistence marketplaces.
Creada por: Universidad de Illinois en Urbana-Champaign
Enseñado por: Madhu Viswanathan, Diane and Steven N. Miller Professor in Business
Department of Business Administration
| Nivel | Beginner |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 video, 5 readings, 1 practice quiz
- 阅读: Course Orientation
- 阅读: Syllabus
- 阅读: About the Discussion Forums
- 练习测验: Orientation Quiz
- 阅读: Updating Your Profile
- 讨论提示: Getting to Know Your Classmates
- 阅读: Social Media
Introduction to Subsistence Marketplaces Approach
In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.
7 videos, 3 readings, 2 practice quizzes
- 阅读: Module 1 Overview
- Vídeo: Lesson 1-1.2 A Day in the Life of a Rural Homemaker
- Vídeo: Lesson 1-1.3 A Day in the Life of a Family
- 阅读: Lesson 1-1 Readings
- 练习测验: Lesson 1-1 Practice Quiz
- 讨论提示: Lesson 1-1 Forum Assignment: Day in the Life Video Analysis
- Vídeo: Lesson 1-2.1 Thinking in Subsistence Marketplaces
- 阅读: Lesson 1-2 Readings
- 练习测验: Lesson 1-2 Practice Quiz
- 讨论提示: Lesson 1-2 Forum Assignment: Poverty Simulation
- 同学互评: Reading Assignment: Analysis of Chapter 1
- Vídeo: Module 1 Live Session: January 18, 2014
- Vídeo: Module 1 Summary: June 16, 2014
- Vídeo: Module 1 Summary: January 2015
Calificado: Module 1 Quiz
Calificado: Module 1 Project Milestone
SEMANA 2
Consumers and Entrepreneurs in Subsistence Marketplaces
In this module you will learn about emotions and coping behaviors in subsistence marketplaces. The module will also expose you to the life circumstances of consumers and entrepreneurs in subsistence marketplaces.
7 videos, 3 readings, 2 practice quizzes
- 阅读: Module 2 Overview
- Vídeo: Lesson 2-1.2 A Day in the Life of an Urban Homemaker
- 阅读: Lesson 2-1 Readings
- 练习测验: Lesson 2-1 Practice Quiz
- 讨论提示: Lesson 2-1 Forum Assignment: Day in the Life Video Analysis (Urban Homemaker)
- Vídeo: Lesson 2-2.1 Subsistence Consumers and Entrepreneurs
- Vídeo: Lesson 2-2.2 A Day in the Life of an Urban Shopkeeper
- Vídeo: Lesson 2-2.3 A Day in the Life of a Rural Shopkeeper
- 阅读: Lesson 2-2 Readings
- 练习测验: Lesson 2-2 Practice Quiz
- 讨论提示: Lesson 2-2 Forum Assignment: Day in the Life Video Analysis (Rural and Urban Sellers)
- 同学互评: Module 2 Reading Assignment: Analysis of Chapters 3 and 4
- Vídeo: Module 2 Live Session: January 25, 2014
- Vídeo: Module 2 Summary: June 23, 2014
Calificado: Module 2 Quiz
Calificado: Module 2 Project Milestone
SEMANA 3
Exchanges and Needs in Subsistence Marketplaces
In this module you will learn about unique aspects that characterize marketplace interactions between buyers and sellers in subsistence marketplaces. You will also learn about understanding needs and markets in subsistence marketplaces.
6 videos, 4 readings, 2 practice quizzes
- 阅读: Module 3 Overview
- Vídeo: Lesson 3-1.2 Shakti Rising
- 阅读: Lesson 3-1 Readings
- 练习测验: Lesson 3-1 Practice Quiz
- 讨论提示: Lesson 3-1 Forum Assignment: Analysis of Movie, Shakti Rising
- Vídeo: Lesson 3-2.1 Needs/Products, Relationships, and Markets in Subsistence Marketplaces
- 阅读: Lesson 3-2 Readings
- 练习测验: Lesson 3-2 Practice Quiz
- 阅读: Lesson 3-2 Virtual Immersion Exercise: Instructions
- Vídeo: Lesson 3-2 Virtual Immersion Slideshow
- 讨论提示: Lesson 3-2 Forum Assignment: Virtual Immersion Exercise: Submission
- 同学互评: Module 3 Reading Assignment: Analysis of Chapters 2 and 6
- Vídeo: Module 3 Live Session: February 1, 2014
- Vídeo: Module 3 Summary: June 30, 2014
Calificado: Module 3 Quiz
Calificado: Module 3 Project Milestone
SEMANA 4
Gaining Marketplaces Insights
In this module you will learn about gaining marketplace insights in subsistence marketplaces. You will also learn about environmental issues in subsistence marketplaces.
16 videos, 3 readings, 2 practice quizzes
- 阅读: Module 4 Overview
- Vídeo: Lesson 4-1.2 Rural Conversation and Observation
- Vídeo: Lesson 4-1.3 Urban Conversation and Observation
- 阅读: Lesson 4-1 Readings
- 练习测验: Lesson 4-1 Practice Quiz
- 讨论提示: Lesson 4-1 Forum Assignment: Gaining Insight in Subsistence Marketplaces
- Vídeo: Field Immersion Clip 1
- Vídeo: Field Immersion Clip 2
- Vídeo: Field Immersion Clip 3
- Vídeo: Field Immersion Clip 4
- Vídeo: Field Immersion Clip 5
- Vídeo: A Visit to Tribal Communities in Tanzania
- Vídeo: A Rural Community in Argentina
- Vídeo: A Day in the Life of an Artisan in Mendoza, Argentina
- Vídeo: Lesson 4-2.1 Local Environments in Subsistence Marketplaces
- Vídeo: Lesson 4-2.2 Environmental Issues in Urban Subsistence Marketplaces
- Vídeo: Lesson 4-2.3 Environmental Issues in Rural Subsistence Marketplaces
- 阅读: Lesson 4-2 Readings
- 练习测验: Lesson 4-2 Practice Quiz
- 讨论提示: Lesson 4-2 Forum Assignment: Analysis of Ecology Videos
- 同学互评: Module 4 Reading Assignment: Analysis of Chapters 7 and 11
- Vídeo: Module 4 Live Session: February 8, 2014
- Vídeo: Module 4 Summary: July 7, 2014
Calificado: Module 4 Quiz
Calificado: Module 4 Project Milestone
SEMANA 5
Identifying Needs and Generating Ideas
In this module you will learn about understanding needs in subsistence contexts. You will also learn about a structured approach to generating ideas for addressing the needs in subsistence marketplaces.
8 videos, 5 readings, 2 practice quizzes
- 阅读: Module 5 Overview
- Vídeo: Lesson 5-1.2 Shakti Rising
- 阅读: Lesson 5-1 Readings
- 练习测验: Lesson 5-1 Practice Quiz
- 讨论提示: Lesson 5-1 Forum Assignment: Second Analysis of Shakti Rising
- Vídeo: Lesson 5-2.1 Generating Ideas and Designing Solutions
- 阅读: Lesson 5-2 Readings
- 练习测验: Lesson 5-2 Practice Quiz
- 阅读: Additional Resource: Examples of Needs Served
- 阅读: Lesson 5-2 Idea Generation Immersion Exercise: Instructions
- Vídeo: Lesson 5-2 Idea Generation Exercise Slideshow – Water
- Vídeo: Lesson 5-2 Idea Generation Exercise Slideshow – Plowing
- Vídeo: Lesson 5-2 Idea Generation Exercise Slideshow – Technology Solutions
- 讨论提示: Lesson 5-2 Forum Assignment: Idea Generation Immersion Exercise: Submission
- 同学互评: Module 5 Reading Assignment: Analysis of Section Summary I and Chapter 8
- Vídeo: Module 5 Live Session: February 15, 2014
- Vídeo: Module 5 Summary: July 14, 2014
Calificado: Module 5 Quiz
Calificado: Module 5 Project Milestone
SEMANA 6
Evaluating Ideas and Designing Solutions
In this module you will learn about evaluating ideas and designing various aspects of the chosen solution.
4 videos, 3 readings, 2 practice quizzes
- 阅读: Module 6 Overview
- 阅读: Lesson 6-1 Readings
- 练习测验: Lesson 6-1 Practice Quiz
- 讨论提示: Lesson 6-1 Forum Assignment: Analysis of IPT/Bump
- Vídeo: Lesson 6-2.1 Designing, Communicating and Delivering the Value Proposition
- 阅读: Lesson 6-2 Readings
- 练习测验: Lesson 6-2 Practice Quiz
- 讨论提示: Lesson 6-2 Forum Assignment: Analysis of Almost Home
- 同学互评: Module 6 Reading Assignment: Analysis of Chapters 9 and 10
- Vídeo: Module 6 Live Session: February 22, 2014
- Vídeo: Module 6 Summary: July 21, 2014
Calificado: Module 6 Quiz
Calificado: Module 6 Project Milestone
SEMANA 7
Crafting an Enterprise Plan
In this module you will learn about how to craft a detailed enterprise plan for sustainably delivering a solution in subsistence marketplace.
9 videos, 3 readings, 2 practice quizzes
- 阅读: Module 7 Overview
- 阅读: Lesson 7-1 Readings
- 练习测验: Lesson 7-1 Practice Quiz
- 讨论提示: Lesson 7-1 Forum Assignment: Analysis of Sun Oven
- Vídeo: Lesson 7-2.1 Designing Elements of Enterprise Plan – Case Study of Marketplace Literacy Project
- 阅读: Lesson 7-2 Readings
- 练习测验: Lesson 7-2 Practice Quiz
- 讨论提示: Lesson 7-2 Forum Assignment: Analysis of Marketplace Literacy Project
- Vídeo: Emmanuel Ole Kokan Masaai, Pastoralist Society
- Vídeo: Ramadhani Kupaza, OIKOS East Africa
- Vídeo: Peter Luswata, Uganda Rural Community Support Foundation
- Vídeo: Jeannine Koninckx
- Vídeo: Philip Fairweather, Bethel New Life Small Business Development Center
- Vídeo: Professor Tejinder Sharma, Kurukshetra University
- 同学互评: Module 7 Reading Assignment: Analysis of Summary of Section II
- Vídeo: Module 7 Live Session: March 1, 2014
Calificado: Module 7 Quiz
Calificado: Final Project Milestone
SEMANA 8
Course Summary and Conclusion
In this module we will recapitulate some key concepts we have learned in the course and offer concluding thoughts.
3 videos, 2 readings, 2 practice quizzes
- 阅读: Module 8 Overview
- 阅读: Lesson 8-1 and 8-2 Readings
- 练习测验: Lesson 8-1 Practice Quiz
- 讨论提示: Lesson 8-1 Forum Assignment: Article Writing
- Vídeo: Lesson 8-2.1 Concluding Insights and Perspectives
- 练习测验: Lesson 8-2 Practice Quiz
- 讨论提示: Lesson 8-2 Forum Assignment: Emersion of New Insights
- 同学互评: Module 8 Reading Assignment: Challenges
- 讨论提示: Final Reflections
- Vídeo: Module 8 Live Session: March 8, 2014
Calificado: Module 8 Quiz
Preguntas Frecuentes
Cómo funciona
课程作业
每门课程都像是一本互动的教科书，具有预先录制的视频、测验和项目。
来自同学的帮助
与其他成千上万的学生相联系，对想法进行辩论，讨论课程材料，并寻求帮助来掌握概念。
证书
获得正式认证的作业，并与朋友、同事和雇主分享您的成功。
Creadores
Universidad de Illinois en Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Calificaciones y revisiones
Excelente exposición y las actividades permiten hacer una buena practica de los conceptos expuestos.
Excelente, sin palabras para explicar lo bueno que es en describir los entornos de pobreza
Excelente curso, con un enfoque en la atención a los mrcados de muy bajos ingresos y a comprender a los consumidores como seres humanos.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2018 Coursera Inc. Todos los derechos reservados.
nc
great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.