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In this course, you will learn how to create the necessary collateral related to “doing” public relations, including a press release, story pitch, and media contact list. These collateral materials can then be used to tell your company’s story. It’s important that all collateral stay “on message” and communicate a company's mission and core values. Working with journalists and other media professionals can sometimes be challenging, so we’ll talk through some tricks to building these relationships. Lastly, we’ll talk about social media influencers and if working with influencers is the right tactic for your communication goals....
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por Saltanat S

5 de jun. de 2022

Dear course authors thank you very much for the course and specialisation, but for technical reasons I cannot finish the specialisation, it keeps writing that it is checking my assignment and has been for a very long time. Thank you very much. Can I help...