In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
Este curso forma parte de Programa especializado: Entrepreneurship: Growing Your Business
ofrecido por


Acerca de este Curso
Qué aprenderás
New models of how to run an effective business that makes the world a better place
Corporate responsibility, philanthropy, and building sustainable value
Creating value for stakeholders through conscious capitalism and stakeholder theory
How to develop a business idea that makes money and makes the world a better place
Habilidades que obtendrás
- Business Model
- Management
- Stakeholder Theory
- Environmental Economics
- Entrepreneurship
ofrecido por

Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - Qué aprenderás en este curso
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
Reseñas
- 5 stars78,35 %
- 4 stars17,22 %
- 3 stars3,24 %
- 2 stars0,71 %
- 1 star0,46 %
Principales reseñas sobre NEW MODELS OF BUSINESS IN SOCIETY
Good insightful course. Interviews with CEOs were inspiring. Every topic was wonderfully explained by the professor.Thank you Professor, University of Virginia,Coursera & Class central.
The professor is very passionate about the subject and gives good insights. I would recommend this course to everyone who wants to return it back to the society through their business decisions.
The course has put into perspective those aspects that are upbeat and well researched. The reference resources were excellent and I have thoroughly enjoyed as well as learnt a great deal.
this course helped me to understand various new models of business in society ,and i got motivate from this course now i will put my first step towards business,thanks to professor R.Edward Freeman
Acerca de Programa especializado: Entrepreneurship: Growing Your Business
Growing a business needs a dynamic set of skills, ranging from leadership, employee management, strategy, planning, finance, accounting, ethics, accountability, and profitability.

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.