Acerca de este curso: In this course we will be discussing the emergence of a new story about business. This new story locates business within a societal framework. Almost every business creates or destroys value for customers, suppliers, employees, communities and society, in addition to shareholders and other financiers. A number of new models of business can be built on this idea such as corporate responsibility, philanthropy, shared value and sustainability. Profits and stakeholder value go together, and this course explains how. The final session explores the idea of how to become a stakeholder entrepreneur and create a business that makes money and makes the world a better place.
Creada por: Universidad de Virginia
Enseñado por: R. Edward Freeman , University Professor; Elis and Signe Olsson Professor of Business Administration
Darden School of Business
| Compromiso | 4 weeks of study, 1-2 hours/week |
| Idioma | English, Subtítulos: Portuguese (Brazilian) |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
Programa
SEMANA 1
Business in Society: The Problem
We will begin the course learning the dominant story of business and discussing the four flaws in the dominant story. We will learn about the global financial crisis and how a new story is now emerging.
6 videos, 1 reading
- Leitura: About the Professor
- Vídeo: Business in Society: Course Overview
- Vídeo: The Dominant Story of Business
- Vídeo: Four Flaws in the Dominant Story
- Vídeo: The Fourth Flaw
- Vídeo: The Global Financial Crisis
- Vídeo: New Story is Emerging
Calificado: Business in Society: The Problem
SEMANA 2
Corporate Philanthropy and Corporate Social Responsibility
In our second module, we discuss both the histories and current issues surrounding corporate philanthropy, corporate social responsibility, and the environmental crisis.
7 videos
- Vídeo: Corporate Philanthropy History
- Vídeo: Corporate Philanthropy Current Issues
- Vídeo: Corporate Social Responsibility
- Vídeo: Corporate Philanthropy and Corporate Social Responsibility: Next Steps
- Vídeo: The Environmental Crisis Argument
- Vídeo: The Shades of Green Argument
- Vídeo: The Challenges of Environmentalism
Calificado: Corporate Responsibility, Philanthropy and Building Sustainable Value: The Role of Capitalism in Society
SEMANA 3
Creating Value for Stakeholders
In our third module, we look at the stakeholder approach to business, it's purpose and what it looks like to create value for stakeholders.
7 videos
- Vídeo: The Emergence of a Stakeholder Approach to Business
- Vídeo: It's Purpose, Not Profits
- Vídeo: The Interconnection and No Trade-off Principles
- Vídeo: The Friction Principle
- Vídeo: Examples of Creating Value for Stakeholders
- Vídeo: Conscious Capitalism
- Vídeo: Employee Engagement
Calificado: Creating Value for Stakeholders
SEMANA 4
Becoming a Stakeholder Entrepreneur
We close the course by learning how to become a stakeholder entrepreneur by discussing specific examples. This module concludes with an opportunity for what your next steps might be as a stakeholder entrepreneur.
6 videos
- Vídeo: Social Entrepreneurship to Stakeholder Entrepreneurship
- Vídeo: Husk Power
- Vídeo: Maggie's Ethical Auto Repair
- Vídeo: Red Goat Records and Passion
- Vídeo: Can One Person Make a Difference?
- Vídeo: Summary and Next Steps
Calificado: Becoming a Stakeholder Entrepreneur
Preguntas Frecuentes
Cómo funciona
Trabalho
Cada curso é como um livro didático interativo, com vídeos pré-gravados, testes e projetos.
Ajuda dos seus colegas
Conecte-se com milhares de outros aprendizes, debata ideias, discuta sobre os materiais do curso e obtenha ajuda para dominar conceitos.
Certificados
Obtenha reconhecimento oficial pelo seu trabalho e compartilhe seu sucesso com amigos, colegas e empregadores.
Creadores
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Tarifa
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
Calificaciones y revisiones
Aprendizados para a vida.
Interesting Class, well taught with lot of examples in real life and useful discussions in the forum. Builds the idea of a change in business and gives new perspectives.
We had always wanted to kick start something here in Nigeria but needed a core training on what to do and how to go about it. I am excited because the course stated core practical examples .
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2018 Coursera Inc. Todos los derechos reservados.
NN
Really great impressive course with excellent information and with a really good speaker, Prof. Ed Freeman. I enjoyed it totally