Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
By the end of this course, you’ll be able to:
Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders
Translate your work on the Canvas to specific charters in IT
Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure
Please Note: This is a short-form course two weeks in duration.
Customer-Centric IT Strategy
ofrecido por
University of Virginia
Programa - Qué aprenderás en este curso
Semana
1How do you define a customer-centric strategy you can actually execute?
To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.
10 videos (Total 61 minutos), 1 reading, 1 quiz
10 videos
A Few Agile Things6m
The Problem with IT Projects6m
The 20-Minute Strategy Brief5m
IT Strategy Brief: Value Definition4m
IT Strategy Brief: The Customer Journey7m
IT Strategy Brief: Key Activities10m
Demo: Business Model Canvas Template8m
Demo: Using Google Docs for Your Business Model Canvas1m
Drafting a Process Inventory from Key Activities7m
1 lectura
Course Overview & Requirements10m
1 ejercicio de práctica
Week 1 Quiz on Customer-Centric Strategy22m
Semana
2How do you prototype IT solutions people want to use?
You’ve learned that being more intentional and acquiring and actionable understanding not just of what users say but of what they do is key to delivering successful IT. Now you’re going to learn more detail on how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes.
7 videos (Total 33 minutos), 1 quiz
7 videos
An Example of Prototyping with Process4m
Demo: Sketching a Process Design6m
Validation Criteria: 0, 30, 90 Days9m
Skit: Process Design3m
Skit: Validation Criteria1m
Course Summary1m
1 ejercicio de práctica
Week 2 Quiz on Prototyping IT Solutions22m
Instructor
Alex Cowan
Faculty & Batten FellowDarden School of Business
Acerca de University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
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