Acerca de este Curso
101,964 vistas recientes

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Some familiarity with software development and product management is helpful, but not required.

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Chino (tradicional)

Qué aprenderás

  • Check

    How to create the actionable focus to successfully manage your product

  • Check

    How to focus your work using modern product management methods

  • Check

    How to manage new products and explore new product ideas

  • Check

    How to manage and amplify existing products

Habilidades que obtendrás

Product/Market FitProduct ManagementDesign ThinkingInnovation PipelineLean Startup

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Some familiarity with software development and product management is helpful, but not required.

Aprox. 19 horas para completar

Sugerido: 4 weeks of study, 3-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English), Chino (tradicional)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Achieving Focus and #Winning

19 videos (Total 95 minutos), 1 lectura, 3 cuestionarios
19 videos
You, the Product Manager5m
Why Is a Product Never a Product?6m
You and Your Customer4m
You and Your Design Team4m
You and Your Development Team4m
Product Manager vs. Product Owner8m
Greg Cohen on PM vs. PO?8m
What Is Data Science?3m
You and Your Data Science Team6m
Meet Enable Quiz, Our Startup Company Example3m
You and Your Consulting and/or Support Team5m
Focal Tool: The Customer Journey4m
Nastia Root on Creating a Strong Interface with Support4m
You and Your Sales and Marketing Team7m
You and Your Finance/Accounting and Legal Teams4m
You and Your Project Manager3m
You and Your Management Team4m
Week 1 Takeaways1m
1 lectura
Course Overview & Requirements10m
3 ejercicios de práctica
Practice Quiz on the #Winning PM9m
Practice Quiz on Many Areas, One Focus21m
Week 1 Final Quiz30m
Semana
2
3 horas para completar

Using Today's Product Management Methods

20 videos (Total 113 minutos), 4 cuestionarios
20 videos
What Kind of PM Are You?3m
Methods and PMs8m
Agile and Product Management7m
Design Thinking and the Product Manager6m
Lean Startup and the Product Manager9m
Managing Habits: Trigger and Action5m
Managing Habits: Variable Reward and Investment5m
Nir Eyal on Managing Habits6m
User Story Mapping for Product Managers7m
Prototyping for Product Managers5m
Usability Testing for Product Managers4m
Collaborating with Enterprise Customers--Tips 1-48m
Collaborating with Enterprise Customers--Tips 5-93m
David Bland on Avoiding the Product Death Cycle2m
Shaping Your Funnel Part 14m
Shaping Your Funnel Part 26m
Managing a Product with Hardware5m
Making Time to Do Things Right3m
Week 2 Takeaways4m
4 ejercicios de práctica
Practice Quiz on Solving the Right Problem12m
Practice Quiz on Creating the Right Solution6m
Practice Quiz on Applications in Product Management12m
Week 2 Final Quiz20m
Semana
3
2 horas para completar

Exploring a New Product Idea

13 videos (Total 73 minutos), 4 cuestionarios
13 videos
Learning vs. Scaling7m
The Importance of Good Enough: "Cooped Up" MVPs8m
The Importance of Good Enough: "Greener Air" MVPs7m
Non-Titular Product Managers53s
David Chait on Non-Titular PMs5m
Horizons of Growth5m
Corporate Innovation Pipeline5m
Creating a Healthy Innovation Pipeline6m
David Bland on New Ventures Inside the Corporation8m
Business Model Design I: Proposition Design5m
Business Model Design II: Customer Journeys6m
Week 3 Takeaways2m
4 ejercicios de práctica
Practice Quiz on Learning vs. Scaling18m
Practice Quiz on Innovating in the Corporation6m
Practice Quiz: From Proposition to Business Model6m
Week 3 Final Quiz: Exploring a New Product Idea30m
Semana
4
3 horas para completar

Amplifying an Existing Product

19 videos (Total 105 minutos), 3 cuestionarios
19 videos
Identifying Business Model Types5m
Business Model Design III: Delivery and Execution6m
Tamara Carleton on Strategic Foresight6m
The Trouble with New Features3m
The Importance of Good Enough: Seedling Features5m
Actionable Analytics5m
Eric Qi Dong on Disciplined Analytics for the Product Manager7m
Kiran Kadambi on Structuring Problems in Product Management13m
Applying Data Science5m
Andrew Kritzer on Data Science for the MBA6m
Jim Rose on Continuous Integration and Delivery7m
Jim Rose on Monolithic Architectures and Microservices4m
Managing a Channel or Modality1m
Nastia Root on Being a Growth PM5m
It's Not a Meeting l5m
It's Not a Meeting II7m
Roadmap?6m
Course and week close: Let's Not Make This Good-Bye34s
3 ejercicios de práctica
Practice Quiz: Focused Tuning and Testing15m
Practice Quiz: Driving Growth through Focus15m
Week 4 Final Quiz30m
4.7
279 revisionesChevron Right

31%

comenzó una nueva carrera después de completar estos cursos

31%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Digital Product Management: Modern Fundamentals

por LKJun 25th 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

por JHJun 26th 2019

Great overview of product management in a digital world. It was very accessible to a beginner like myself. There are a ton of great tools and process that are easily transferable to the real world.

Instructor

Avatar

Alex Cowan

Faculty & Batten Fellow
Darden School of Business

Acerca de Universidad de Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.