Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying.
Ofrecido Por


Acerca de este Curso
Some familiarity with software development and product management is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
How to create the actionable focus to successfully manage your product
How to focus your work using modern product management methods
How to manage new products and explore new product ideas
How to manage and amplify existing products
Habilidades que obtendrás
- Product/Market Fit
- Product Management
- Design Thinking
- Innovation Pipeline
- Lean Startup
Some familiarity with software development and product management is helpful, but not required.
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Achieving Focus and #Winning
Using Today's Product Management Methods
Exploring a New Product Idea
Amplifying an Existing Product
Reseñas
- 5 stars77,18 %
- 4 stars18,93 %
- 3 stars2,78 %
- 2 stars0,54 %
- 1 star0,54 %
Principales reseñas sobre DIGITAL PRODUCT MANAGEMENT: MODERN FUNDAMENTALS
It was a really wonderful and structured course for Product Managers. There are many techniques which I didn't know and can use now to my product. Recommended course for all type of Product Managers.
A must take course! Whether you're new or refreshing skills - you'll learn something new. It delivers a punch but manages to keep it in manageable bite size pieces for you to dive into after.
Well designed content covering all important aspects of the Digital Product Management. Loved the fact that the content was delivered by industry experts who are actually practicing what they teach.
I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.
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