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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

4.6
estrellas
1,244 calificaciones
299 revisiones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

Principales revisiones

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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101 - 125 de 300 revisiones para Análisis de marketing

por Prathamesh T

Jun 02, 2017

Really cool concepts and measurement techniques explained in simple and concise way

por Sonal M

Jun 23, 2016

A very good course with an excellent Professor who teaches step by step properly.

por Sam R

Sep 19, 2017

Very good course with several actionable items for anyone working in marketing.

por Kitcha I

Aug 29, 2018

Very practical learning course, very dedicated instructor, highly recommended.

por Juan M

Apr 09, 2017

Mixing marketing analytics with useful and fruiitful tools to be implemented.

por Mohamed L

Jan 23, 2016

Great course, very detailed and informative.

A must take for every marketeer.

por Pratik A

Apr 08, 2020

I have learned a lot of things about marketing analytics thanks to coursera

por Alina A

Apr 11, 2016

This course is very well structured and designed for marketing specialists.

por Muhammad S S

Aug 31, 2019

Loved this course. self paced. 4th and 5 week topics are very knowledgable

por Leo B Y

Jun 07, 2019

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

por Ali A

Feb 14, 2016

i like it so much, i found it helpful,funny and has a lot of information.

por SUMIT K S

Mar 17, 2019

The course was good and detailed made me understand basics of analytics.

por Amrita S

Apr 19, 2016

Everythibg under one roof. This was really helpful for my job interview

por John W

Dec 31, 2016

Very engaging professor. Thorough and in-depth. Very enjoyable class.

por Kanchana M

Apr 08, 2020

Exceptional Course. I learnt a lot and even improved my foundations.

por Deleted A

Jun 17, 2017

everything is being explained and taught in a very systematic manner

por Gisela R

Mar 12, 2017

Great course to understand the basic elements of Marketing Analytics

por 杨星玉

Feb 07, 2016

My first course at Coursera, it's wonderful and exactly what I need.

por Yamini B

Sep 12, 2019

The course gave me a broader view of looking marketing in every way

por 洪一舟

Sep 02, 2018

The professor, Raj is very cute and nice. Thanks for your teaching.

por Monisha S

Oct 22, 2019

It was a paradigm shift to know what Marketing Analytics realy is.

por Farshid N

Jul 06, 2018

Organized, easy to understand, smooth flow, well-thought through.

por Neeraj G

May 22, 2019

Course is divide into 5 modules, and explain everything briefly.

por Daruri V S K

Aug 01, 2018

Made Marketing Analytics simple straight forward and interesting

por Nguyen B V

Jul 15, 2017

it is one of the best online courses I have ever participated in