Para quién es esta clase: This course is ideal for learners who want to grow their knowledge, develop their career portfolio, and improve the effectiveness of their marketing campaigns.


Creada por:   Universidad de Virginia

  • Rajkumar Venkatesan

    Enseñado por:    Rajkumar Venkatesan, Bank of America Research Professor of Business Administration

    Darden School of Business
Compromiso5 semanas de estudio, 3-5 horas/semana
Idioma
English
Cómo aprobarAprueba todas las tareas calificadas para completar el curso.
Calificaciones del usuario
4.5 stars
Average User Rating 4.5Ve los que los estudiantes dijeron
Programa

Preguntas Frecuentes
Cómo funciona
Trabajo del curso
Trabajo del curso

Cada curso es como un libro de texto interactivo, con videos pregrabados, cuestionarios y proyectos.

Ayuda de tus compañeros
Ayuda de tus compañeros

Conéctate con miles de estudiantes y debate ideas y materiales del curso, y obtén ayuda para dominar los conceptos.

Certificados
Certificados

Obtén reconocimiento oficial por tu trabajo y comparte tu éxito con amigos, compañeros y empleadores.

Creadores
Universidad de Virginia
The University of Virginia is distinctive among institutions of higher education. Founded by Thomas Jefferson in 1819, and located on a World Heritage site in Charlottesville, the University sustains the ideal of developing, through education, leaders who are well-prepared to help shape the future of the nation. The University is public, while nourished by the strong support of its alumni. It is also selective; the students who come here have been chosen because they show the exceptional promise Jefferson envisioned.
Tarifa
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Accede a los materiales del curso

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Accede a los materiales con calificación

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Recibe una calificación final

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Earn a Shareable Course Certificate

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Calificaciones y revisiones
Calificado 4.5 de 5 364 calificaciones

I had a great time learning about measuring brand assets, marketing return on investment, and customer lifetime value. Thank you to Raj, his team, and that darn squash for getting me through it! Highly recommend this course to others looking for a refresher course or a solid intro to Marketing Analytics.

I liked this course very much. Best part of this course was assignment.

Great Course :)

Mixing marketing analytics with useful and fruiitful tools to be implemented.