Chevron Left
Volver a Análisis de marketing

Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

4.7
estrellas
6,226 calificaciones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Principales reseñas

AG

10 de may. de 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW

7 de may. de 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.

It challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Filtrar por:

1451 - 1475 de 1,777 revisiones para Análisis de marketing

por SENTHILKUMAR R

9 de ago. de 2020

por Parisa M

13 de jul. de 2022

por Tanya S

11 de ago. de 2019

por Stuti G

25 de abr. de 2020

por Bruno R

8 de ene. de 2017

por Sathish P

22 de jun. de 2017

por dhruvi s

2 de jun. de 2020

por Harinee R

5 de may. de 2020

por Mohammad F

15 de ene. de 2022

por Jingyun L

31 de jul. de 2020

por Ashish A

26 de jul. de 2020

por Sophie S

7 de nov. de 2020

por Ong T G K

11 de sep. de 2020

por Amanda R

31 de ago. de 2020

por Anoop K N

28 de may. de 2020

por Maryam N

8 de may. de 2020

por Bonaventura R B

11 de jun. de 2020

por Marcelo R C

29 de may. de 2020

por Kritika K

6 de abr. de 2020

por Helen F

24 de feb. de 2022

por Devansh k G

7 de jun. de 2020

por Santiago L

13 de dic. de 2017

por Andrew T

27 de jul. de 2020

por Rahul B

23 de abr. de 2022

por pranit k

14 de mar. de 2020