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Opiniones y comentarios de aprendices correspondientes a Análisis de marketing por parte de Universidad de Virginia

4.6
1,123 calificaciones
279 revisiones

Acerca del Curso

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; http://dmanalytics.org. You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin; www.linkedin.com/in/rajkumar-venkatesan-14970a3....

Principales revisiones

SS

Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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176 - 200 de 275 revisiones para Análisis de marketing

por Carl K

Jul 26, 2016

Course was well structured and well delivered. Just what I needed to refresh get an overview of current issues and practices. I enjoyed Raj's style, and thought the "squash" to prepare us for the harder parts, was great. I would gladly take another one of his courses.

por Geet P

Feb 13, 2018

Marketing Analytics is an Introductory cum Intermediate level course for the people who are willing to get the gist of what marketing is and what are they gonna study in their full time MBA. It is a five week course and in every week there is a different topic to study. It becomes very easy to establish connection between every topic when your tutor is as amazing as Raj. :)

por Jorge P

Aug 21, 2017

Informative, entertaining, and well laid out course on the basics of marketing analytics and how to apply them in the real world to optimize resource allocation. Enjoyed it and learned a lot. Recommended!

por Noah B

Dec 28, 2015

Very good course on Marketing Analytics. Especially good for someone looking to enter the field of marketing analtytics or for marketing managers who are trying to be more data driven.

por Benjamin D

Sep 18, 2017

I was impressed with Dr. Venkatesan's teaching style which made the class informative and fun. The class touches on pertinent topics in marketing analytics and explores real-world case studies. It gave me new ways to think about topics such as Customer Lifetime Value that I can apply immediately. I highly recommend Dr. Venkatesan's class.

por Olia P

Mar 18, 2018

Excellent course!!

por Michael W

May 30, 2017

I would like to thank anyone who is involved in realising this course and of course Prof. Venkatesan for offering and presenting this course in a very interesting way. Prof. Venkatesan brings passion and fun into the course which infects you as a student and keeps you motivated and focused. Thank you.

por Natalia K

Feb 10, 2018

Awesome course that quite lucidly explains what you must know about the basics of marketing analytics! I'm not an economist, but found this course very helpful. Thank you very much for this course!

por Thomson J

Feb 22, 2017

Loved the information provided. Was insightful and also loved the professors teaching behaviorr, technique and enthusiasm.

por Montserrat R

Jul 25, 2017

Great teacher, information, lectures, and resources.

por Rana D

Oct 22, 2019

I've learned and still am learning a lot of useful information thanks to this course.

por Asher N T N

Jul 22, 2019

I loved the course and the way it progresses. Thank you Coursera, University of Virginia, Darden School and Mr. Raj Venkatesan

I've learned a lot

Thank you.

por steve b

Aug 02, 2016

This course is really very in depth and is a good mix of solid theory and real world application. I think it's a must for anyone in advertising, sales or marketing.

por Dhaval K B

Sep 10, 2019

A great course to start understanding the basics of analytics.

por Ramya K

Mar 13, 2016

Informative and well laid out. Interesting case studies.

por carlos r

Jan 12, 2017

Goos course, more detail in the exercises good the great.

por Rakesh S

Jun 08, 2016

very Informative Course !

por Santiago C

Dec 14, 2015

Great course

por Arindam M

Jan 10, 2016

Very objective, practical, and industry-relevant.

por Diego D

Dec 13, 2019

Very very very very useful!

por Riddhi C

Nov 11, 2019

Loved it

por Vipin B

Nov 26, 2018

Easy to understand and applies to the project you are working on. Explains why you are doing certain things and what extra can you do when you are working on a marketing analytics project.

A good course to get your basic clear..

por Sanjana R

Jan 11, 2019

Slightly difficult course, but the professor keeps you engaged throughout and learning is wonderful.

por Hemanth R K

Feb 06, 2019

A good course on marketing analytics

por Tam N

Apr 06, 2019

I like the course in general, but I think marketing analytics will have many more contents than this course contains. Also, some of the calculations in this course are hard to follow. I like the assignments.