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Volver a Viral Marketing and How to Craft Contagious Content

Opiniones y comentarios de aprendices correspondientes a Viral Marketing and How to Craft Contagious Content por parte de Universidad de Pensilvania

4.7
2,837 calificaciones
937 revisiones

Acerca del Curso

Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on....

Principales revisiones

ML

Aug 22, 2018

This course is very interesting, helpful and fit to most of people who are working with content, especially for those want to make your content effective to the target audience. I love this course. <3

RC

Dec 21, 2018

Pleasant tone, many tangible illustrations that bring the theory to life. Well-balanced pace. Could be complemented by a practical exercise - but perfect for working professionals who have less time.

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901 - 917 de 917 revisiones para Viral Marketing and How to Craft Contagious Content

por Cristian T

Jun 26, 2017

It wasn't bad or good, I was hoping to learn more information but I will walk away with a few nuggets.

por Jose F A

Mar 31, 2017

Good insights and very interesting but doesn't go as deep as it's expected from a 4 week course. Still, I would recommend it.

por Prashant C

Aug 23, 2017

It's good course to know abouts basics of crafting contagious content..

por Nishant C

Aug 08, 2017

I would have liked more examples and ways to apply these learnings.

por Joan V C

Oct 11, 2017

Good general tips. Completed it in a week. Lectures are short so if you have the focus and time, do it in 1-2 days. :)

por Frederik O

Dec 30, 2017

Interesting content with lively delivery. However, the course is extremely brief and certainly not worth 95 USD. I'd see more value in buying the professor's book.

por Katarina

Dec 28, 2017

High quality content but unf. its too short to aquire an deeper insight into viral marketing.

por Jorge T R

Apr 21, 2019

Simple and easy. It's more like an introductory lecture, than a full course. But it's quite good. It's just I have missed more information.

por Kit A

Jan 26, 2016

The course content is interesting but it is way too short and so little content inside, a bit disappointing..... Nevertheless, thank you very much for creating this course. I enjoyed it.

por Sara s

Aug 29, 2018

I

por Elias

Apr 10, 2017

Very interesting content but more of a marketing for own books. Thanks nevertheless for the insightful course

por Marina Z

Jan 15, 2019

more practical advices would be better than repetitively say "there is a science behind a viral content"

por Anum A

Apr 14, 2017

Not enough information. Not enough learning happening. Need a longer course - this was more like a conference talk

por Микита М

Aug 26, 2017

Small amount of information, which

obviously

por Mohamad h

May 28, 2017

The Course is very short and lacks the depth and practice.

por Michele A

Mar 23, 2017

I learned nothing from this course actually, it is so basic and unpersonal it seems a bit of oximoron, considering it had to teach us how to craft viral messages. It's just a step above a Ted talk.

por Cláudia G

Jan 22, 2018

I would not recommend this course. The presentation slides and the given examples were rather boring. I did not learn any pragmatical strategy for my daily life as a marketeer.