Beyond Period 2

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Skills You'll Learn

Predictive Analytics, Customer Analytics, Marketing Performance Measurement And Management, Regression Analysis

Reviews

4.6 (11,665 ratings)

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  • 3 stars
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  • 2 stars
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  • 1 star
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SS

Nov 14, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

AV

Sep 10, 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

From the lesson

Predictive Analytics

Taught By

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Raghu Iyengar

    Professor of Marketing

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    Ron Berman

    Assistant Professor of Marketing

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