Programa Especializado - Business Analytics

Make Data-Driven Business Decisions. Achieve fluency in business data strategies in four discipline-specific courses.

Sobre este Programa Especializado

This Specialization provides an introduction to big data analytics for all business professionals, including those with no prior analytics experience. You’ll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and you’ll develop basic data literacy and an analytic mindset that will help you make strategic decisions based on data. In the final Capstone Project, you’ll apply your skills to interpret a real-world data set and make appropriate business strategy recommendations.

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5 courses

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Proyectos

Diseñado para ayudarte a practicar y aplicar las habilidades que aprendiste.

Certificados

Resalta tus nuevas habilidades en tu currículum o LinkedIn.

Cursos

Beginner Specialization.: No prior experience required.

CURSO 1
Customer Analytics
Sesión actual: Jun 18
Dedicación
4 weeks of study, 5-6 hours/week
Subtítulos
English, Spanish, Chinese (Simplified)
Acerca del Curso
Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describ
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CURSO 2
Operations Analytics
Próxima sesión: Jun 25
Dedicación
4 weeks of study, 2-3 hours/week
Subtítulos
English, Chinese (Simplified)
Acerca del Curso
This course is designed to impact the way you think about transforming data into better decisions. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. The cour
Puedes elegir tomar solo este curso. Más información.
CURSO 3
People Analytics
Sesión actual: Jun 18
Dedicación
4 weeks of study, 1-2 hours/week
Subtítulos
English
Acerca del Curso
People analytics is a data-driven approach to managing people at work. For the first time in history, business leaders can make decisions about their people based on deep analysis of data rather than the traditional methods of personal relationships, dec
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CURSO 4
Accounting Analytics
Próxima sesión: Jun 25
Dedicación
4 weeks, 3 -5 hours per week
Subtítulos
English, Mongolian
Acerca del Curso
Accounting Analytics explores how financial statement data and non-financial metrics can be linked to financial performance. In this course, taught by Wharton’s acclaimed accounting professors, you’ll learn how data is used to assess what drives fina
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CURSO 5
Business Analytics Capstone
Próxima sesión: Aug 6
Dedicación
4 weeks of study, 4-5 hours/week
Subtítulos
English
Sobre el Proyecto Final
The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. At the end of
Puedes elegir tomar solo este curso. Más información.

Creadores

The Wharton School of the University of Pennsylvania is recognized globally for intellectual leadership and ongoing innovation across every major discipline of business education.
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.

Noah Gans
Anheuser-Busch Professor of Management Science, Professor of Operations, Information and Decisions
Sergei Savin
Associate Professor of Operations, Information and Decisions
Senthil Veeraraghavan
Associate Professor of Operations, Information and Decisions
Ron Berman
Assistant Professor of Marketing
Eric Bradlow
Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
Martine Haas
Associate Professor of Management
Wharton Teaching Staff
Educators
Christopher D. Ittner
EY Professor of Accounting
Brian J Bushee
The Geoffrey T. Boisi Professor
Cade Massey
Practice Professor
Raghu Iyengar
Associate Professor of Marketing
Matthew Bidwell
Associate Professor of Management
Peter Fader
Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative