Chevron Left
Volver a Análisis de los clientes

Opiniones y comentarios de aprendices correspondientes a Análisis de los clientes por parte de Universidad de Pensilvania

11,210 calificaciones

Acerca del Curso

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Principales reseñas


4 de ago. de 2020

This course includes a comprehensive overview of the all the basic models that are used to analyze data concerning customer behavior. The real-life examples made it easier to relate to those theories.


30 de ene. de 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

Filtrar por:

1 - 25 de 2,387 revisiones para Análisis de los clientes

por Vinod D T

29 de nov. de 2018

por Apoorv K

11 de may. de 2018

por Tariq H

5 de sep. de 2017

por Raul

12 de ene. de 2019

por Efe E

9 de feb. de 2019

por Shruti S

14 de nov. de 2016

por Anne V

11 de sep. de 2016

por ayush a

6 de abr. de 2017

por Srinivasa R K J

28 de jun. de 2016

por Tiffany T

28 de jul. de 2019

por Md. A B A

5 de ago. de 2020

por Portia T J

3 de feb. de 2020

por Noel D

31 de ene. de 2019

por Stephen S

15 de jul. de 2020

por DPS

14 de mar. de 2021

por Clifford N D

12 de dic. de 2020

por Dom A

21 de abr. de 2020

por Paulius P

30 de jul. de 2019

por hemalshah21

5 de feb. de 2020

por Francisco A O A

7 de mar. de 2016

por Shatrughan S

14 de jun. de 2022

por Aayush K

7 de jul. de 2022

por Suparno B

27 de jul. de 2019

por Rami M

10 de jul. de 2022

por Matias C M

7 de jul. de 2022