What does it mean to be influential? How does one persuade others to pursue a unified goal? How does one leverage power? In this course, you’ll learn how to develop influence and to become more effective in achieving your organizational goals. Professor Cade Massey of the Wharton School has designed this course to help you understand the framework of power and influence and the dynamics of effective networks, and shows you how to develop your skills of persuasion and leverage. By the end of this course, you’ll know your own strengths and how to use them to get what you need, how to gain power and influence, and how to leverage relationships and alliances to achieve your goals in both business and in life.
Este curso forma parte de Programa Especializado - Achieving Personal and Professional Success
Influence
ofrecido por
Programa - Qué aprenderás en este curso
Semana
1Module 1
In this module, we’ll begin by defining influence. You’ll weigh the pros and cons of proactivity and political ability, and find the right balance to get any job done within your organization. You’ll learn different models of power structures and dynamics, and discover the importance of flexibility, situational awareness, and agency. By the end of this module, you’ll be better able to analyze organizational structure, recognize processes within your organization that need improvement, and use your power of influence to optimize these processes.
14 videos (Total 100 min), 1 reading, 1 quiz
14 videos
What Is Power?6m
Just-World Fallacy5m
Case: Sergio de Mello11m
Themes from de Mello4m
Foundations of Social Power: French & Raven8m
What About You?2m
Situation Awareness6m
Case: Cuban Missile Crisis6m
Allison's Three Models of Power13m
Implications8m
Case: Robert Moses8m
The Sources of Moses' Power3m
Themes from Moses10m
1 lectura
Module 1 Lecture Slides10m
Semana
2Module 2
In this module, you’ll examine social networks and relationships, and learn how they can help you accomplish your organizational goals. You’ll be able to differentiate between dense and disconnected networks, and weigh the benefits and costs of diversification within your networks. Then you’ll learn about both successful strategies and common pitfalls in cultivating a network, and see how authentic generosity will build reciprocity in your networks and vice versa. You’ll also explore coalitions and how alliances between parties with different perspectives can be very effective and efficient in achieving mutual goals. By the end of this module, you’ll learn effective strategies for networking, coalition-building, and leveraging, and will be able to form strong alliances and relationships both inside and outside your organization.
14 videos (Total 90 min), 1 reading
14 videos
Seating Chart Exercise3m
Resource Dependence and Social Capital3m
Network Structure15m
Applications9m
Cultivating Networks11m
Organizational Perspective5m
Common Mistakes3m
Closing Thoughts on Social Networks2m
Introduction to Coalitions4m
Types of Coalitions11m
Coalition Examples3m
Prescriptions for Coalitions8m
Case: Washington Square6m
1 lectura
Module 2 Lecture Slides10m
Semana
3Module 3
This module was designed to help you develop your persuasive tactics and rhetoric to increase your influence. By discussing historical examples of classical principles of persuasion—from Aristotle to the six SUCCES factors—you’ll learn what makes ideas memorable and be able to craft effective messages of your own. You’ll assess your own strengths and weaknesses in influence tactics by taking the Leverage Inventory survey. You’ll also explore statistical analysis examining the relative effectiveness of soft, hard, and smart power strategies. By the end of this module, you’ll be able to employ a toolbox of approaches to gain power and influence, and be prepared to bring the right leveraging skills to any situation.
12 videos (Total 95 min), 2 readings, 1 quiz
12 videos
Introduction to Persuasion22m
Heath & Heath10m
Cialdini4m
Aristotle8m
Closing Thoughts on Persuasion3m
Assessing Influence Tactics3m
Assessment Content13m
Basic Results10m
Performance Results7m
Cluster Analysis5m
Path Forward and Prescriptions4m
2 lecturas
Leverage Inventory Survey10m
Module 3 Lecture Slides & Additional Reading10m
Semana
4Module 4
In this module, you’ll examine the ethical implications of persuasion and the responsibilities that come with having a powerful leveraging toolkit. By looking at examples of our own unconscious biases, you’ll gain a better understanding of where your perspective and values stand. You’ll learn how to find the right balance in making the necessary tradeoffs while exerting sustainable influence. Through exploring different hypothetical scenarios in the Hard Questions Survey, you’ll form strategies to avoid common pitfalls while leveraging influence. By the end of this module, you’ll have a deeper understanding of the ethics of persuasion and influence, and be able to make difficult decisions that are more aligned with you and your organization’s values.
11 videos (Total 72 min), 2 readings
11 videos
Introduction and Behavioral Ethics5m
Hard Questions Survey Explained15m
On Principles4m
Ethical Frameworks10m
The Psychology of Status10m
Notable Examples6m
What Can You Do About It?7m
Closing Thoughts on Status1m
Seven Habits of the Influential8m
Course Conclusionm
2 lecturas
Hard Questions Survey10m
Module 4 Lecture Slides10m
Principales revisiones
por CS•Apr 7th 2018
I worked with my corporate leaders. This course helped me understand why they act the way they act, as well as helping to improve my people skill and understanding my bottomline as a professional.
por JS•Nov 7th 2018
Excellent course. Great skills for everyone interested in understanding how power works and how to be a more influential individual in general.
Instructor
Cade Massey
Practice ProfessorThe Wharton School
Acerca de University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Acerca del programa especializado Achieving Personal and Professional Success
Based on four of the most popular courses taught at the Wharton School, Achieving Personal and Professional Success is designed to introduce the tools and techniques for defining and achieving success at home and at work. You'll learn how to find your passion and core values, how to apply these values to your own life, how to work well with others, how to communicate effectively, how to set goals, how to use influence to achieve these goals, and even how to say you are sorry. Through exercises, self-diagnostic surveys, quizzes, and many case studies, you'll discover how to define not only what you want, but also the best way to get it. While many business courses cover topics related to successful organizational practices, these courses provide key insights into successful personal practices, whether you are in the office or in your home. We all bring ourselves to work every day, and these courses will help you be your best self wherever you are.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Cuál es la política de reembolsos?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
Coursera brinda acceso universal a la mejor educación del mundo, al asociarse con las mejores universidades y organizaciones, para ofrecer cursos en línea.
© 2018 Coursera Inc. Todos los derechos reservados.
