I took this a s what I thought would be a refresher course; it was SO much better-- dealing with post-COVID trends among other things. Really an amazing course and am incredibly good lecturer.

I am very satisfied with this course! Up-to-date, really practical. Highly recommended to anyone who wants to learn more about retail marketing strategies.

I have learned a lot of strategic topic about brand, customers and omni-channel

Really wonderful content and teaching style! Thanks so much, Professor Kahn!

Highly recommended! #Retail #MarketingStrategy from Wharton Online through Coursera. Barbara Kahn is an excellent and passionate teacher. Taking notes, experiences, cases, and a book recommendation that I will definitely buy in #hardcover: "Do good" by Anne Bahr Thompson, about brands actually taking a stand about important social matters, bringing corporations into considering more seriously: #ethics and actually collaborating in making essential and most needed changes in our society. Thank you, professor Kahn!

I wasn't fully paying attention due to this being for a class assignment at my university and I'm crunching. Despite that, the bits that I did pay attention to were very informative and I learned a few tips as a marketing student as well as some examples for various companies such as NIKE, DICKS, Walmart, and CVS.

This course brings alot of data and vision to retail stratgey and the trends it is enduring.

It is clear and concise. The slides makes it easy to review the material.

And above all, I love the professor Barbara E. Kahn . She is full of energy and gets your full attention and concentration easily.

This course equips you with the most up to date understanding of the retail environment: - macro trends and post Covid scenario - a powerful theoretical model and real life examples to put it into action right away Clear, concise and complete.

very good class to learn if you are a beginner at marketing, pro Kahn really provided us a kind of new thought when it comes to the retailing strategy during Covid-19. You deserve to listen to her cherish thoughts! (from my bottom of hearts)

Excellent subject matter with updated relevant materials. Lectures covered important aspects of COVID-era retail marketing strategies. Great learning experience. The lectures were very lively and convincing.

It is an good overview, specially for those who are not very familiar with the retail market. Course goes straight to the point and explanations are cristal clear.

Great course. As someone who is starting out the career in the management field I found that this course was really practical, efficient and wholesome.

Out Standing course . Concepts taught are practical and relevant to the current environment . Instructor is engaging and know her field very well.

Beautifully explained the concepts and materials at the end is also very usefull to revise. Wonderful delivery and super depth in the subject.

Great course and very insightful on Omni-Channel retail strategy. Up-to-date, concise explanations on scenarios and very well presented.

Good for juniours and non-marketing specialists, alot of practical examples based on different company strategies, rather fresh data.

Professor Kakn is a great instructor. Very easily to learn from and be engaged by, she has a lot of passion in her teaching.

I highly recommend this course because it teaches important points for our current situation and the teacher is excellent.

Barbara Kahn very experienced .explain very well. i would recommend to everyone.

Excelente curso y muy facil de implementar en la práctica profesional.

Vefy informative and very strategical approach to new retailing

Love this course! Very up-to-date info and strategies.

1) We SHOULD spend a bit of time evaluating failures.

Very helpful in contest of knowledge and experience.

really interesting. Great aoeajer. Would recommend