Strategic PlanningengagementStorytellingExpense ControlLeadership StyleTraining And DevelopmentSetting ObjectivesManage Expense ControlAnalyze Financial StatementsCreate a ForecastIdentify Capital ResourcesEffective Use of Labor
Programa especializado: Introduction to Business
Jumpstart Your Business Management Career!. Adopt industry recommended best practices in business management, digital marketing, and finance.
ofrecido por
Programa especializado: Introduction to BusinessUniversidad de California en IrvineQué aprenderás
Determine content that resonates with consumers and how businesses can differentiate themselves in competitive markets with that content.
Explore business growth best practices, including the basics of management, employee leadership development, and strategic planning.
Utilize critical financial information to help run and grow a business while managing cash flow and expenses.
Apply the key fundamentals of leadership to developing a superior team.
Habilidades que obtendrás
Acerca de este Programa Especializado
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This specialization is intended for novice business professionals seeking to develop management, leadership, finance, and digital marketing skills with the ultimate goal of preparing learners to operate or participate in the operation of a business. Throughout the three courses, learners will cover people management, the key features of leadership, strategic planning, search engine strategies, reputation management, content creation, common financial statements, cash flow, and expense management.
Proyecto de aprendizaje aplicado
Learners will create three unique final projects for this specialization including a strategic planning session agenda, written strategy concerning statements of cash flow and ratios, and digital marketing strategy recommendations. These projects are an opportunity to apply concepts learned in each of the courses.
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
Aproximadamente 3 meses para completarse
Ritmo sugerido de 2 horas/semana
Inglés (English)
Subtítulos: Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
Cursos 100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible
Establece y mantén fechas de entrega flexibles.
Nivel principiante
While this is a beginner-level course, some business knowledge or digital marketing experience is helpful.
Aproximadamente 3 meses para completarse
Ritmo sugerido de 2 horas/semana
Inglés (English)
Subtítulos: Inglés (English)
Cómo funciona el programa especializado
Toma cursos
Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.
Proyecto práctico
Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.
Obtén un certificado
Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.
Hay 3 cursos en este Programa Especializado
Essentials of Management and Strategic Planning
Essentials of Management and Strategic Planning introduces learners to the basics of running a business and strategies for improving an organization’s growth and profitability. Learners will gain a better understanding of management and leadership, along with how the two are different, and how strong leadership plays a role in developing people. Learners will also explore what strategy is and how key strategies can push an organization ahead of its competitors. Other topics to be covered include creating action plans and accountability.
Aspectos básicos de las finanzas
Welcome to Fundamentals of Finance. This 4 module course will help you understand and affect the performance of your unit or organization’s profitability. By the end of this course, you will be able to implement finance and accounting concepts to drive your organization's growth, analyze financial statements and understand the factors in productivity and profitability, and create forecasting and budgeting. You will also have the ability to evaluate and manage cash flow, implement strategies around financing, and use of ratios in running a business.
Introduction to Digital Marketing
Although traditional marketing strategies are still used, companies continue to shift their focus to digital approaches such as search engines, social media. These technologies take into account the journey of the customer and how they make their purchase decisions. It is important for marketers to have an understanding of digital marketing strategies and familiarize themselves with the key technologies underlying them. This course will offer students a panoramic view of digital marketing and provide insights into key strategies using Internet-based platforms. In addition, it will focus on content that resonates with consumers that helps businesses differentiate themselves in competitive markets.
ofrecido por
Universidad de California en Irvine
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCI’s unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
Preguntas Frecuentes
What is the refund policy?
¿Puedo inscribirme en un solo curso?
¿Hay ayuda económica disponible?
¿Puedo tomar este curso de manera gratuita?
¿Este curso es 100 % en línea? ¿Necesito asistir a alguna clase en persona?
¿Recibiré crédito universitario por completar el programa especializado?
¿Recibiré crédito universitario por completar el programa especializado?
¿Cuánto tiempo se necesita para completar un programa especializado?
Do I need to take the courses in a specific order?
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