Acerca de este Programa Especializado
Cursos 100 % en línea

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible

Cronograma flexible

Establece y mantén fechas de entrega flexibles.
Nivel principiante

Nivel principiante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 7 meses para completar

Sugerido 3 horas/semana
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil), Español (Spanish), Chino (simplificado), Coreano, Árabe (Arabic)...

Qué aprenderás

  • Check

    How to evaluate industry evolution

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    How to build and sustain competitive advantage

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    How to formulate and assess business strategies

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    How to align efforts to organizational strategy

Habilidades que obtendrás

Strategic AnalysisStrategic ManagementStrategic ThinkingBusiness Strategy
Cursos 100 % en línea

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Cronograma flexible

Cronograma flexible

Establece y mantén fechas de entrega flexibles.
Nivel principiante

Nivel principiante

Some familiarity with business is helpful, but not required.

Horas para completar

Aprox. 7 meses para completar

Sugerido 3 horas/semana
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Vietnamita, Portugués (de Brasil), Español (Spanish), Chino (simplificado), Coreano, Árabe (Arabic)...

Cómo funciona Programa Especializado

Toma cursos

Un programa especializado de Coursera es un conjunto de cursos que te ayudan a dominar una aptitud. Para comenzar, inscríbete en el programa especializado directamente o échale un vistazo a sus cursos y elige uno con el que te gustaría comenzar. Al suscribirte a un curso que forme parte de un programa especializado, quedarás suscrito de manera automática al programa especializado completo. Puedes completar solo un curso: puedes pausar tu aprendizaje o cancelar tu suscripción en cualquier momento. Visita el panel principal del estudiante para realizar un seguimiento de tus inscripciones a cursos y tu progreso.

Proyecto práctico

Cada programa especializado incluye un proyecto práctico. Necesitarás completar correctamente el proyecto para completar el programa especializado y obtener tu certificado. Si el programa especializado incluye un curso separado para el proyecto práctico, necesitarás completar cada uno de los otros cursos antes de poder comenzarlo.

Obtén un certificado

Cuando completes todos los cursos y el proyecto práctico, obtendrás un Certificado que puedes compartir con posibles empleadores y tu red profesional.

how it works

Hay 6 cursos en este Programa Especializado

Curso1

Foundations of Business Strategy

4.8
1,056 calificaciones
221 revisiones
Develop your ability to think strategically, analyze the competitive environment, and recommend firm positioning and value creation. In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy and provide the tools you need to understand that strategy: SWOT, Competitor, Environmental, Five Forces, and Capabilities Analyses, as well as Strategy Maps. We'll apply these tools in case studies of industry leaders Google, Redhook, Piaggio and Apple....
Curso2

Foundations of Business Strategy

36 revisiones
This version of the course is no longer accepting new enrollments. To view and enroll in the updated version of this course, please visit this page: https://www.coursera.org/learn/foundations-business-strategy In this course, we will explore the underlying theory and frameworks that provide the foundations of a successful business strategy. We will develop your ability to think strategically by providing you the tools for conducting a strategic analysis. Strategic analysis is critical for analyzing the competitive context in which an organization operates and for making reasoned and reasonable recommendations for how that organization should position itself and what actions it should take to maximize value creation. Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find value in mastering these fundamentals....
Curso3

Advanced Business Strategy

4.7
498 calificaciones
83 revisiones
Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India....
Curso4

Business Growth Strategy

4.7
319 calificaciones
49 revisiones
Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors....

Instructores

Avatar

Michael Lenox

Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Avatar

Jared Harris

Samuel L. Slover Research Chair in Business Administration
Darden School of Business
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Scott Snell

E. Thayer Bigelow Research Professor in Business Administration
Darden School of Business

Acerca de University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Preguntas Frecuentes

  • ¡Sí! Para empezar, haz clic en la tarjeta del curso que te interesa e inscríbete. Puedes inscribirte y completar el curso para obtener un certificado que puedes compartir o puedes acceder al curso como oyente para ver los materiales del curso de manera gratuita. Cuando cancelas la suscripción de un curso que forma parte de un programa especializado, se cancela automáticamente la suscripción de todo el programa especializado. Visita el panel del estudiante para realizar un seguimiento de tu progreso.

  • Este curso es completamente en línea, de modo que no necesitas ir a un aula en persona. Puedes acceder a tus lecciones, lecturas y tareas en cualquier momento y cualquier lugar a través de Internet o tu dispositivo móvil.

  • Este programa especializado no otorga crédito universitario, pero algunas universidades pueden aceptar los Certificados del programa especializado para el crédito. Consulta con tu institución para obtener más información.

  • Time to completion can vary based on your schedule, but most learners are able to complete the Specialization in about 6 months.

  • Each course in the Specialization is offered on demand, with cohorts opening each month. If you don't complete a course on the first try, you can easily transfer to the next session, and your completed work and grades will carry over. The Capstone is offered a few times per year.

  • No background knowledge is required. This Specialization is designed for all professionals interested in enhancing their business strategy skills, including executives, entrepreneurs, management consultants, financial analysts, and nonprofit sector leaders and employees.

  • We suggest you take the courses in the order presented to get maximum benefit from the materials.

  • You will be able to conduct a strategic analysis, make recommendations for firm positioning and value creation, analyze a firm’s market position and capabilities alongside industry dynamics, and execute a strategic analysis.

  • Admission to Darden is highly competitive and based on a number of requirements, including undergraduate record and degree, GMAT scores, and work experience. Successful completion of the Specialization is in no way a guarantee of admission.

  • Our video lectures are designed to be self-contained; therefore, we suggest but do not require readings. The suggested readings have been selected to enhance the course experience; however, not all of the intellectual property owners of these materials make them freely available on the internet. While we strive to find sources of additional materials which are freely available, sometimes the best additional materials we would like to alert students to (books, magazine articles, journal articles or newspaper articles) are only available from their respective copyright owners for compensation. Rather than not alert the students to these materials, we have decided to list them and let students make their own decision on whether they would like to invest the money to view these materials.

  • All course materials are for your personal use while participating in this course. You are not allowed to share or distribute them in any form; however, they are available for licensing. If you’re interested, please contact DardenOnline@darden.virginia.edu.

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