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Analysis of Business Problems, IESE Business School

4.6
19 calificaciones
2 revisiones

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When does an opportunity to increase the bottom line become a liability for long-term brand sustainability and profitability? That is the question that GAS GAS, an off-road motorcycle manufacturer, is confronting. In this culminating course, it’s time to use the business tools you have learned throughout the specialization to solve this real business problem. To help you as you develop a solution to the GAS GAS dilemma, in the Capstone you will also learn a six-step analysis of business problems methodology. By the end of the course, you will understand how to weave together considerations from accounting, finance, marketing and organizational behavior in order to arrive at a sound decision that will positively impact the firm’s future....
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2 revisiones

por Joseph Olalekan Adenuga

Aug 23, 2018

Great course with step by step practical approa

por Elisa Heikkila

Oct 17, 2016

This course was really great, and I don't say that lightly. The instructor was knowledgeable and thorough, the problems were clearly defined and discussed, added insight to key areas of focus were provided by instructors from past courses allowing for recap, and the problem was thoroughly interesting.