Acerca de este Curso
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Clock

Aprox. 15 horas para completar

Sugerido: 4-6 hours/week
Comment Dots

English

Subtítulos: English
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Clock

Aprox. 15 horas para completar

Sugerido: 4-6 hours/week
Comment Dots

English

Subtítulos: English

Syllabus - What you will learn from this course

1

Section
Clock
1 hour to complete

Arts and Culture - Value Then, Value Now, Value Tomorrow

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible? ...
Reading
9 videos (Total 65 min), 1 reading, 1 quiz
Video9 videos
1.2 | Introduction to Unit One0m
1.3 | Value Through the Ages7m
1.4 | What Has Changed?9m
1.5 | Mission & Value12m
1.6 | Value Now9m
1.7 | Value, Capacity & Support12m
1.8 | Scope & Scale9m
1.9 | Off the Record: Value Creation in the Arts1m
Reading1 readings
Unit 1 Slides10m
Quiz1 practice exercises
Unit 1 Quiz12m

2

Section
Clock
3 hours to complete

Form Follows Function: Organizational Structures Aligned to Purpose

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it....
Reading
8 videos (Total 46 min), 2 readings, 1 quiz
Video8 videos
2.2 | Dominant Logic6m
2.3 | Frugal Engineering5m
2.4 | Logic Models: Designing Your Business Model7m
2.5 | Logic Models: Real World Application10m
2.6 | What Makes a Resilient Organization?5m
2.7 | Identifying & Managing Risk7m
2.8 | Off the Record: Logic Models1m
Reading2 readings
Unit 2 Slides10m
Additional Reading and Resources10m

3

Section
Clock
3 hours to complete

Who Are We For?

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers....
Reading
6 videos (Total 42 min), 1 reading, 1 quiz
Video6 videos
3.2 | What's Going On in Our World?8m
3.3 | Competitive Analysis: Analyzing the Environment11m
3.4 | Competitive Analysis: Real World Application8m
3.5 | Working Collaboratively10m
3.6 | Off the Record: Competition & Collaboration2m
Reading1 readings
Unit 3 Slides10m

4

Section
Clock
3 hours to complete

Where Do We Stand? Making Choices

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers....
Reading
6 videos (Total 43 min), 1 reading, 1 quiz
Video6 videos
4.2 | Why Is it Imperative that We Define Our Promise8m
4.3 | Marketing?5m
4.4 | Public, Product, Place, Promotion & Pricing15m
4.5 | Brands & Beyond9m
4.6 | Off the Record: Marketing1m
Reading1 readings
Unit 4 Slides10m

5

Section
Clock
1 hour to complete

Building Support & Finding Legitimacy

Who determines value and how do you influence that determination? In this unit, we look at meaningful measures and meaningful communication. How do you test value? How do you make timely decisions? How do you communicate to the vast variety of stakeholders who support your organization or will support your organization? ...
Reading
7 videos (Total 46 min), 1 reading, 1 quiz
Video7 videos
5.2 | Legitimacy & Meaning7m
5.3 | Meaningful Measures: Balanced Scorecards & Dashboards12m
5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards8m
5.5 | Meaningful Communication11m
5.6 | Off the Record: Performance Metrics2m
5.7 | Moving Forward3m
Reading1 readings
Unit 5 Slides10m
Quiz1 practice exercises
Unit 5 Quiz14m
4.5
Direction Signs

67%

started a new career after completing these courses
Briefcase

83%

got a tangible career benefit from this course

Top Reviews

By AMNov 1st 2015

Excellent course. The lectures are really good, clear and useful. I highly recommend this course if you are interested in arts and culture organisations.

By SLMar 17th 2016

It was very interesting experience for me. The level of this course and this team is very high. I very happy what I passed this course.

Instructors

Avatar

Peter Frumkin

Professor
Avatar

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About National Arts Strategies

Frequently Asked Questions

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • If you pay for this course, you will have access to all of the features and content you need to earn a Course Certificate. If you complete the course successfully, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. Note that the Course Certificate does not represent official academic credit from the partner institution offering the course.

  • Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.

More questions? Visit the Learner Help Center