Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Arts and Culture Strategy
ofrecido por
University of Pennsylvania
National Arts Strategies
University of Pennsylvania
Programa - Qué aprenderás en este curso
Semana
1Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
9 videos (Total 65 minutos), 1 reading, 1 quiz
9 videos
1.2 | Introduction to Unit Onem
1.3 | Value Through the Ages7m
1.4 | What Has Changed?9m
1.5 | Mission & Value12m
1.6 | Value Now9m
1.7 | Value, Capacity & Support12m
1.8 | Scope & Scale9m
1.9 | Off the Record: Value Creation in the Arts1m
1 lectura
Unit 1 Slides10m
1 ejercicio de práctica
Unit 1 Quiz12m
Semana
2Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
8 videos (Total 46 minutos), 2 readings, 1 quiz
8 videos
2.2 | Dominant Logic6m
2.3 | Frugal Engineering5m
2.4 | Logic Models: Designing Your Business Model7m
2.5 | Logic Models: Real World Application10m
2.6 | What Makes a Resilient Organization?5m
2.7 | Identifying & Managing Risk7m
2.8 | Off the Record: Logic Models1m
2 lecturas
Unit 2 Slides10m
Additional Reading and Resources10m
Semana
3Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
6 videos (Total 42 minutos), 1 reading, 1 quiz
6 videos
3.2 | What's Going On in Our World?8m
3.3 | Competitive Analysis: Analyzing the Environment11m
3.4 | Competitive Analysis: Real World Application8m
3.5 | Working Collaboratively10m
3.6 | Off the Record: Competition & Collaboration2m
1 lectura
Unit 3 Slides10m
Semana
4Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
6 videos (Total 43 minutos), 1 reading, 1 quiz
6 videos
4.2 | Why Is it Imperative that We Define Our Promise8m
4.3 | Marketing?5m
4.4 | Public, Product, Place, Promotion & Pricing15m
4.5 | Brands & Beyond9m
4.6 | Off the Record: Marketing1m
1 lectura
Unit 4 Slides10m
67%
comenzó una nueva carrera después de completar estos cursos
83%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Principales revisiones
por AF•Oct 29th 2015
I learnt new definitions, basics and realised the mistakes in my method, earlier.
por P•Jul 30th 2016
Well structured and thorough. Could have more clearcut real examples.
Instructores
Peter Frumkin
ProfessorNonprofit Leadership Program, School of Social Policy & Practice
Mrs. Russell Willis Taylor
Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts StrategiesAcerca de University of Pennsylvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Acerca de National Arts Strategies
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si compro el Certificado?
Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.
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