Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Gratis
Acceso gratuito a todas las conferencias, lecturas y tareas
ofrecido por
Universidad de Pensilvania
National Arts Strategies
Arts and Culture Strategy
Universidad de PensilvaniaAcerca de este Curso
17,671 vistas recientes
Resultados profesionales del estudiante
50%
comenzó una nueva carrera después de completar estos cursos
38%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Resultados profesionales del estudiante
50%
comenzó una nueva carrera después de completar estos cursos
38%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 11 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
National Arts Strategies
Programa - Qué aprenderás en este curso
1 hora para completar
Arts and Culture - Value Then, Value Now, Value Tomorrow
We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible?
1 hora para completar
9 videos (Total 65 minutos), 1 lectura, 1 cuestionario
9 videos
1.2 | Introduction to Unit One47s
1.3 | Value Through the Ages7m
1.4 | What Has Changed?9m
1.5 | Mission & Value12m
1.6 | Value Now9m
1.7 | Value, Capacity & Support12m
1.8 | Scope & Scale9m
1.9 | Off the Record: Value Creation in the Arts1m
1 lectura
Unit 1 Slides10m
1 ejercicio de práctica
Unit 1 Quiz12m
3 horas para completar
Form Follows Function: Organizational Structures Aligned to Purpose
How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it.
3 horas para completar
8 videos (Total 46 minutos), 2 lecturas, 1 cuestionario
8 videos
2.2 | Dominant Logic6m
2.3 | Frugal Engineering5m
2.4 | Logic Models: Designing Your Business Model7m
2.5 | Logic Models: Real World Application10m
2.6 | What Makes a Resilient Organization?5m
2.7 | Identifying & Managing Risk7m
2.8 | Off the Record: Logic Models1m
2 lecturas
Unit 2 Slides10m
Additional Reading and Resources10m
3 horas para completar
Who Are We For?
To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers.
3 horas para completar
6 videos (Total 42 minutos), 1 lectura, 1 cuestionario
6 videos
3.2 | What's Going On in Our World?8m
3.3 | Competitive Analysis: Analyzing the Environment11m
3.4 | Competitive Analysis: Real World Application8m
3.5 | Working Collaboratively10m
3.6 | Off the Record: Competition & Collaboration2m
1 lectura
Unit 3 Slides10m
3 horas para completar
Where Do We Stand? Making Choices
A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers.
3 horas para completar
6 videos (Total 43 minutos), 1 lectura, 1 cuestionario
6 videos
4.2 | Why Is it Imperative that We Define Our Promise8m
4.3 | Marketing?5m
4.4 | Public, Product, Place, Promotion & Pricing15m
4.5 | Brands & Beyond9m
4.6 | Off the Record: Marketing1m
1 lectura
Unit 4 Slides10m
Revisiones
Principales revisiones sobre ARTS AND CULTURE STRATEGY
por AR8 de nov. de 2015
Very good practical tools shared, and the assignments help to really make sense of them. Some of the "artsy" material felt a little soft and could've been condensed.
por IS24 de abr. de 2020
It was my first Coursera course! This particular one is very compact, has plenty of information and tools to use and I highly recommend it!
por JM26 de abr. de 2020
The Arts and Culture Strategy course has taught me tools and strategies that I will use to look at my institution in new ways.
por CJ29 de abr. de 2020
Definitely an enjoyable course! I have learned a lot and gained confidence for future work activities.
Preguntas Frecuentes
When will I have access to the lectures and assignments?
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The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
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