Arts and Culture Strategy

University of Pennsylvania

Acerca de este Curso

Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Aprox. 15 horas para completar

Sugerido: 4-6 hours/week

English

Subtítulos: English

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Aprox. 15 horas para completar

Sugerido: 4-6 hours/week

English

Subtítulos: English

Syllabus - What you will learn from this course

1

Section

1 hour to complete

Arts and Culture - Value Then, Value Now, Value Tomorrow

We welcome you to this five-unit course with a brief history of the world relative to arts and culture and where we are now. What is the substance of value (objective/subjective) – to whom, for what? What are the essential and timeless issues facing us? How do we connect and interlock mission and value to be supportive, contingent and flexible? ...

9 videos (Total 65 min), 1 reading, 1 quiz

9 videos

1.1 | Welcome to Arts & Culture Strategy2m

1.2 | Introduction to Unit One0m

1.3 | Value Through the Ages7m

1.4 | What Has Changed?9m

1.5 | Mission & Value12m

1.6 | Value Now9m

1.7 | Value, Capacity & Support12m

1.8 | Scope & Scale9m

1.9 | Off the Record: Value Creation in the Arts1m

1 readings

Unit 1 Slides10m

1 practice exercises

Unit 1 Quiz12m

2

Section

3 hours to complete

Form Follows Function: Organizational Structures Aligned to Purpose

How do we deliver on value? This week explores form and function of organizations. By the end of the unit, you will clearly understand organization structures – historic and behavioral biases that keep us from changing current structures, frameworks and logic that build better structures. And you will better understand risk - how best to identify and manage it....

8 videos (Total 46 min), 2 readings, 1 quiz

8 videos

2.1 | Introduction to Unit Two0m

2.2 | Dominant Logic6m

2.3 | Frugal Engineering5m

2.4 | Logic Models: Designing Your Business Model7m

2.5 | Logic Models: Real World Application10m

2.6 | What Makes a Resilient Organization?5m

2.7 | Identifying & Managing Risk7m

2.8 | Off the Record: Logic Models1m

2 readings

Unit 2 Slides10m

Additional Reading and Resources10m

3

Section

3 hours to complete

Who Are We For?

To answer this question we need to understand and evaluate the critical features of our external environment. This will give us context to identify the unique values organizations can bring to communities that build support and allow for stronger collaborations. We will be better able to balance artistic and economic choices, and create differentiation and positioning that attract, serve and keep participants and customers....

6 videos (Total 42 min), 1 reading, 1 quiz

6 videos

3.1 | Introduction to Unit Three1m

3.2 | What's Going On in Our World?8m

3.3 | Competitive Analysis: Analyzing the Environment11m

3.4 | Competitive Analysis: Real World Application8m

3.5 | Working Collaboratively10m

3.6 | Off the Record: Competition & Collaboration2m

1 readings

Unit 3 Slides10m

4

Section

3 hours to complete

Where Do We Stand? Making Choices

A tension exists between artistic/mission and economics. As much as we’d like to try, we can’t be everything to everyone. We must find alignment and balance. How do you recognize and systematically respond to changes in your community? In this unit we’ll explore advancing your mission through a sharp focus on customers and markets; how best to understand the needs and interests of stakeholders; how to identify the best target-customer segments for your organization/project; and how to attract and retain those customers....

6 videos (Total 43 min), 1 reading, 1 quiz

6 videos

4.1 | Introduction to Unit Four0m

4.2 | Why Is it Imperative that We Define Our Promise8m

4.3 | Marketing?5m

4.4 | Public, Product, Place, Promotion & Pricing15m

4.5 | Brands & Beyond9m

4.6 | Off the Record: Marketing1m

1 readings

Unit 4 Slides10m

5

Section

1 hour to complete

Building Support & Finding Legitimacy

Who determines value and how do you influence that determination? In this unit, we look at meaningful measures and meaningful communication. How do you test value? How do you make timely decisions? How do you communicate to the vast variety of stakeholders who support your organization or will support your organization? ...

7 videos (Total 46 min), 1 reading, 1 quiz

7 videos

5.1 | Introduction to Unit 51m

5.2 | Legitimacy & Meaning7m

5.3 | Meaningful Measures: Balanced Scorecards & Dashboards12m

5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards8m

5.5 | Meaningful Communication11m

5.6 | Off the Record: Performance Metrics2m

5.7 | Moving Forward3m

1 readings

Unit 5 Slides10m

1 practice exercises

Unit 5 Quiz14m

Instructors

Peter Frumkin

Professor

Mrs. Russell Willis Taylor

Lecturer, School of Social Policy & Practice; Past President & CEO, National Arts Strategies

About University of Pennsylvania

The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies. ...

About National Arts Strategies

Frequently Asked Questions

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Arts and Culture Strategy