Acerca de este Curso
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Nivel principiante

Aprox. 11 horas para completar

Sugerido: 6 weeks of study, 1-2 hours/ week...

Inglés (English)

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Habilidades que obtendrás

FundraisingManagementMarketingPlanning

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Aprox. 11 horas para completar

Sugerido: 6 weeks of study, 1-2 hours/ week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Introduction to the Cycle

14 videos (Total 75 minutos), 7 readings, 1 quiz
14 videos
Watch: Introduction to the Cycle Part 1 - Two Challenges Facing the Arts4m
Watch: Introduction to the Cycle Part 2 - What makes a healthy organization?4m
Watch: Introduction to the Cycle Part 3 - Example from the Alvin Ailey American Dance Theater12m
Watch: Introduction to the Cycle Part 4 - Family and Conclusion4m
Watch: Frequently Asked Questions: The Cycle6m
Watch: Case Study: Introduction to the Cycle with Dance Place (Washington, DC)3m
Watch: Case Study: Introduction to the Cycle: MACLA/Movimiento de Arte y Cultura Latino Americana (San Jose, California)5m
Watch: Case Study: Introduction to the Cycle at Pregones (New York, New York)10m
Watch: Case Study: Introduction to the Cycle with Mexican Center for Music and Sonic Arts (Morelia, Mexico)2m
Watch: Case Study: Introduction to the Cycle with Anna Lindh Foundation (Alexandria, Egypt)7m
Watch: Case Study: Introduction to the Cycle with the Estonian Philharmonic Chamber Choir (Tallinn, Estonia)2m
Watch: Case Study: Introduction to the Cycle with AS220 (Providence, Rhode Island)4m
Watch: Review of The Cycle and Preparing for Next Week2m
7 lecturas
Meet Your Instructors5m
Activity: Introductory Questionnaire5m
Recommended Reading: The Cycle: Introduction (Pages 1-5)5m
Review: The Cycle and Annotated Cycle2m
Optional Activity for Students or Learners Not Affiliated with an Organization30m
Read: The Cycle: Executive Summary30m
Read: Selected Blog Posts: Introduction to the Cycle10m
1 ejercicio de práctica
Introduction to the Cycle4m
Semana
2
2 horas para completar

Long-Term Artistic Planning

10 videos (Total 79 minutos), 5 readings, 1 quiz
10 videos
Watch: Benefits of Long-Term Artistic Planning12m
Watch: Implementing Long-Term Artistic Planning11m
Watch: Frequently Asked Questions: Long-Term Artistic Planning13m
Watch: Case Study: Long-Term Artistic Planning at Dance Place (Washington, DC)2m
Watch: Case Study: Long-Term Artistic Planning at Penumbra Theatre (Saint Paul, Minnesota, USA)12m
Watch: Case Study: Long-Term Artistic Planning at Cornerstone Theater Company (Los Angeles, California)6m
Watch: Case Study: Long-Term Artistic Planning at Is Sanat Concert Hall (Istanbul, Turkey)5m
Watch: Case Study: Long-Term Artistic Planning at Lush Productions (Karachi, Pakistan)3m
Watch: Review of Long-Term Artistic Planning and Preparing for Next Week2m
5 lecturas
Recommended Reading: The Cycle: Chapter One (Pages 6-23)18m
Review: Example 5-Year Program Plan2m
Read: 10 Truths about Artistic Planning2m
Read: Selected Blog Posts: Long-Term Artistic Planning5m
Activity: 5-Year Program Plan10m
1 ejercicio de práctica
Long-Term Artistic Planning4m
Semana
3
2 horas para completar

Institutional Marketing

8 videos (Total 34 minutos), 5 readings, 1 quiz
8 videos
Watch: Introduction to Institutional Marketing Part 26m
Watch: Introduction to Institutional Marketing Part 33m
Watch: Introduction to Institutional Marketing Part 41m
Watch: Frequently Asked Questions: Institutional Marketing8m
Watch: Case Study: Institutional Marketing at Dance Place (Washington, DC)2m
Watch: Case Study: Institutional Marketing at Nickelodeon (Columbia, South Carolina, United States)6m
Watch: Review of Institutional Marketing and Preparing for Next Week1m
5 lecturas
Review: Example Institutional Marketing Calendar1m
Recommended Reading: The Cycle: Chapter Three (pages 47-78)32m
Read: 10 Truths About Institutional Marketing2m
Read: Selected Blog Posts: Institutional Marketing10m
Activity: 1-Year Institutional Marketing Calendar10m
1 ejercicio de práctica
Institutional Marketing4m
Semana
4
2 horas para completar

Programmatic Marketing

9 videos (Total 34 minutos), 4 readings, 1 quiz
9 videos
Watch: Programmatic Marketing Part 2: How Are We Selling It?4m
Watch: Programmatic Marketing Part 3: To Whom Are We Selling?5m
Watch: Programmatic Marketing Part 4: At What Price?3m
Watch: Programmatic Marketing Part 5: With Which Media?4m
Watch: Frequently Asked Questions: Programmatic Marketing5m
Watch: Case Study: Programmatic Marketing at Suzanne Dellal Center (Tel Aviv, Israel)3m
Watch: Case Study: Programmatic Marketing at Ciudad Cultural Konex (Buenos Aires, Argentina)2m
Watch: Review of Programmatic Marketing and Preparing for Next Week1m
4 lecturas
Recommended Reading: The Cycle: Chapter Two (Pages 24-46)23m
Read: 10 Truths for Programmatic Marketing2m
Read: Selected Blog Posts: Programmatic Marketing10m
Activity: Marketing Summary for One Program or Event20m
1 ejercicio de práctica
Programmatic Marketing4m
4.8
63 revisionesChevron Right

53%

comenzó una nueva carrera después de completar estos cursos

39%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

11%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre The Cycle: Management of Successful Arts and Cultural Organizations

por RVMay 20th 2018

The Cycle was an eye-opener in many ways. I always thought Arts Management required more artistic intuition than management knowledge, but this framework gave me a whole new perspective.

por SSSep 2nd 2018

This course is really useful for people related to Art and Culture Management fields, it provides with useful techniques and ideas, particularly regarding marketing and fundraising.

Instructores

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Michael M. Kaiser

Founder and Chairman
DeVos Institute of Arts Management at the University of Maryland
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Brett Egan

President
DeVos Institute of Arts Management at the University of Maryland

Acerca de Universidad de Maryland en College Park

The University of Maryland is the state's flagship university and one of the nation's preeminent public research universities. A global leader in research, entrepreneurship and innovation, the university is home to more than 37,000 students, 9,000 faculty and staff, and 250 academic programs. Its faculty includes three Nobel laureates, three Pulitzer Prize winners, 47 members of the national academies and scores of Fulbright scholars. The institution has a $1.8 billion operating budget, secures $500 million annually in external research funding and recently completed a $1 billion fundraising campaign. ...

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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