Acerca de este Curso
4.8
281 calificaciones
74 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 13 horas para completar

Sugerido: 5 weeks of study, 3-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

FundraisingCustomer Relationship Management (CRM)ManagementMarketing
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Horas para completar

Aprox. 13 horas para completar

Sugerido: 5 weeks of study, 3-4 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
5 horas para completar

CURATORSHIP Vs. MANAGEMENT

Curators & Managers: What do art and heritage need? How do products generate value for the customer and how so those customers value these products and their quality....
Reading
10 videos (Total 75 minutos), 6 readings, 3 quizzes
Video10 videos
1.1 Heritage Management: An Introduction8m
1.2 Heritage Definition: The Role of UNESCO in Defining Tangible Heritage6m
1.3 Heritage Definition: The Role of UNESCO in Defining Intangible Heritage9m
1.4 What is Art Management?6m
1.5 The Artist, Institution, and Consumer8m
1.6 The Benefit of Art Consumption9m
1.7 Service Management to Support Cultural Consumption (Part 1)9m
1.8 Service Management to Support Cultural Consumption (Part 2)9m
1.9 Wrap Up2m
Reading6 lecturas
Grading Policy10m
Additional Readings and Links10m
Contents and Interviews Map10m
The #BocconiArtsGram Project10m
Slide set WEEK 110m
Information About Quizzes10m
Quiz2 ejercicios de práctica
Quiz WEEK 1 - SESSION 110m
Quiz WEEK 1 - SESSION 210m
Semana
2
Horas para completar
1 hora para completar

HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM

"Art for art's sake." Does it still work? How important is the role of visitors to a museum or an audience in a theatre for defining an institution's cultural offering?...
Reading
7 videos (Total 51 minutos), 1 reading, 2 quizzes
Video7 videos
2.2 Product Orientation vs. Market Orientation7m
2.3 The Concept of Quality10m
2.4 Customer Value and Value Proposition5m
2.5 Building Visitors’ Participation14m
2.6 Targeting and Segmenting9m
2.7 Wrap Up1m
Reading1 lectura
Slide Set WEEK 210m
Quiz2 ejercicios de práctica
Quiz WEEK 2 - SESSION 110m
Quiz WEEK 2 - SESSION 210m
Semana
3
Horas para completar
1 hora para completar

EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE

How do consumers and visitors make their choice? How does the environment have an effect on consumers' behavior? How can consumers and visitors be leveraged to co-create experiences? Learning how emotions and reasons interact in the process on art consumption is fundamental to manage a cultural institution more effectively and ensure its long-term sustainability....
Reading
6 videos (Total 40 minutos), 2 readings, 1 quiz
Video6 videos
3.2 The Consumer Buying Decision Process8m
3.3 Consumer Immersion in Heritage Contexts7m
3.4 The Role of Ambience and Environment on Consumer Behavior11m
3.5 Co-Creating Experiences and Levers for Experience Innovation7m
3.6 Wrap Up1m
Reading2 lecturas
Slide Set WEEK 310m
The #BocconiArtsGram Project10m
Quiz1 ejercicio de práctica
Quiz WEEK 320m
Semana
4
Horas para completar
3 horas para completar

BRANDING HERITAGE TO BUILD LOYALTY

Consumers and visitors' loyalty is one of the most pressing issues for today's art institutions. Thanks to technology and globalization, visitors have access to more information and choices, thus they are less inclined to stick with just one brand. What are the best ways to enforce brand loyalty and retain visitors while attracting new ones?...
Reading
5 videos (Total 28 minutos), 2 readings, 2 quizzes
Video5 videos
4.2 Capitalizing Brand Identity7m
4.3 The Dynamic Model of Customer Loyalty9m
4.4 Branding Places7m
4.5 Wrap Up1m
Reading2 lecturas
Slide Set WEEK 410m
City of Hamburg Map10m
Quiz1 ejercicio de práctica
Quiz WEEK 420m
4.8
74 revisionesChevron Right
Dirección de la carrera

33%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

23%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones

por RNMar 31st 2018

I'm really into this amazing course. it provide me with a wide range of information. it helps me to understand the field of museums and heritage management . Thank you for this useful course.

por HSSep 2nd 2018

It was an incredibly interesting course that made me realize so many important facets of working in a cultural institution. The course content was very rich and the lecturer was brilliant.

Instructor

Avatar

Andrea Rurale

Director
Master in Arts Management and Administration (MAMA)

Acerca de Università Bocconi

Our ambition is to develop students' potential and foster knowledge in Business, Economics and Law through innovative learning and research activities in a multicultural environment. Bocconi is a community that constantly innovates teaching and learning technologies and that strongly believes in the power of life-long learning and networking. Now available online....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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