Acerca de este Curso

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Resultados profesionales del estudiante

36%

comenzó una nueva carrera después de completar estos cursos

25%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Habilidades que obtendrás

FundraisingCustomer Relationship Management (CRM)ManagementMarketing

Resultados profesionales del estudiante

36%

comenzó una nueva carrera después de completar estos cursos

25%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 16 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Instructor

ofrecido por

Logotipo de Università Bocconi

Università Bocconi

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up98%(4,018 calificaciones)Info
Semana
1

Semana 1

5 horas para completar

CURATORSHIP Vs. MANAGEMENT

5 horas para completar
10 videos (Total 75 minutos), 6 lecturas, 3 cuestionarios
10 videos
1.1 Heritage Management: An Introduction8m
1.2 Heritage Definition: The Role of UNESCO in Defining Tangible Heritage6m
1.3 Heritage Definition: The Role of UNESCO in Defining Intangible Heritage9m
1.4 What is Art Management?6m
1.5 The Artist, Institution, and Consumer8m
1.6 The Benefit of Art Consumption9m
1.7 Service Management to Support Cultural Consumption (Part 1)9m
1.8 Service Management to Support Cultural Consumption (Part 2)9m
1.9 Wrap Up2m
6 lecturas
Grading Policy10m
Additional Readings and Links10m
Contents and Interviews Map10m
The #BocconiArtsGram Project10m
Slide set WEEK 110m
Information About Quizzes10m
2 ejercicios de práctica
Quiz WEEK 1 - SESSION 110m
Quiz WEEK 1 - SESSION 210m
Semana
2

Semana 2

1 hora para completar

HERITAGE AND THE MARKETPLACE: A DELICATE EQUILIBRIUM

1 hora para completar
7 videos (Total 51 minutos), 1 lectura, 2 cuestionarios
7 videos
2.2 Product Orientation vs. Market Orientation7m
2.3 The Concept of Quality10m
2.4 Customer Value and Value Proposition5m
2.5 Building Visitors’ Participation14m
2.6 Targeting and Segmenting9m
2.7 Wrap Up1m
1 lectura
Slide Set WEEK 210m
2 ejercicios de práctica
Quiz WEEK 2 - SESSION 110m
Quiz WEEK 2 - SESSION 210m
Semana
3

Semana 3

1 hora para completar

EMOTIONS Vs. RATIOS: HEDONIC CONSUMPTION AND THE ROLE OF EXPERIENCE

1 hora para completar
6 videos (Total 40 minutos), 2 lecturas, 1 cuestionario
6 videos
3.2 The Consumer Buying Decision Process8m
3.3 Consumer Immersion in Heritage Contexts7m
3.4 The Role of Ambience and Environment on Consumer Behavior11m
3.5 Co-Creating Experiences and Levers for Experience Innovation7m
3.6 Wrap Up1m
2 lecturas
Slide Set WEEK 310m
The #BocconiArtsGram Project10m
1 ejercicio de práctica
Quiz WEEK 320m
Semana
4

Semana 4

3 horas para completar

BRANDING HERITAGE TO BUILD LOYALTY

3 horas para completar
5 videos (Total 28 minutos), 2 lecturas, 2 cuestionarios
5 videos
4.2 Capitalizing Brand Identity7m
4.3 The Dynamic Model of Customer Loyalty9m
4.4 Branding Places7m
4.5 Wrap Up1m
2 lecturas
Slide Set WEEK 410m
City of Hamburg Map10m
1 ejercicio de práctica
Quiz WEEK 420m

Revisiones

Principales revisiones sobre ARTS AND HERITAGE MANAGEMENT

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