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Prueba conferencias, lecturas de curso y tareas autoguiadas de Título Illinois iMBA

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Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 4-6 hours/week...

Inglés (English)

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Comienza a trabajar para obtener tu título

Prueba conferencias, lecturas de curso y tareas autoguiadas de Título Illinois iMBA

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 11 horas para completar

Sugerido: 4 weeks of study, 4-6 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
5 horas para completar

GLOBALIZATION, CULTURE & BRANDS

Globalization has brought dramatic changes to the marketplace. A proliferation of global brands brings diverse cultures to a consumer population that is also growing culturally diverse. This module discusses what globalization is, and how it is connected to four forces: growing multiculturalism, cultural mixing, global competition, and connectivity/co-creation. We will analyze what culture is, how it manifests itself, and how culture varies around the world. We will close this module by acknowledging that brands can be tangible representations of culture that embody the values and ideals of a cultural group.

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8 videos (Total 63 minutos), 8 readings, 3 quizzes
8 videos
Know More about Professor Torelli2m
Lesson 1-1 Module 1 Overview40s
Lesson 1-2 Globalization and the Forces Shaping Consumer Behavior14m
Lesson 1-3 What is Culture?15m
Lesson 1-4 Where Does Culture Exist or Manifest Itself?11m
Lesson 1-5 Iconic Brands and Cultural Equity12m
Like this course? Learn more with the iMBA! (Optional)1m
8 lecturas
Syllabus10m
Glossary10m
Brand Descriptions10m
About the Discussion Forums10m
Updating Your Profile10m
Social Media10m
Module 1 Overview10m
Module 1 Readings10m
2 ejercicios de práctica
Orientation Quiz10m
Module 1 Quiz20m
Semana
2
3 horas para completar

Cultural Mindsets and Assimilation to a Cultural Framework

This module discusses how culture can be brought to the fore of the mind to guide our judgments and behaviors. We will learn that culture is represented in our heads as a network of elements linked to a central concept. When this network is activated in our minds, we exhibit a tendency to assimilate our behavior to what our culture prescribes.

...
5 videos (Total 13 minutos), 2 readings, 2 quizzes
5 videos
Lesson 2-2 Culture as a Knowledge Structure4m
Lesson 2-3 Multi-cultural Mindsets1m
Lesson 2-4 Biculturalism & Frame Switching2m
Lesson 2-5 Assimilation to a Cultural Frame3m
2 lecturas
Module 2 Overview10m
Module 2 Readings10m
1 ejercicio de práctica
Module 2 Quiz20m
Semana
3
3 horas para completar

Culture Mixing and Its Consequences

This module reviews how people respond to the juxtaposition of cultures at the same time in the same object, a phenomenon we label culture mixing. We will learn that culture mixing has both cognitive and attitudinal consequences. People can respond favorably or unfavorably to culture-mixed stimuli depending on a variety of personal and contextual factors. We will examine these factors in order to predict when people will respond positively or negatively to culture mixing.

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5 videos (Total 13 minutos), 2 readings, 2 quizzes
5 videos
Lesson 3-2 What Is Culture Mixing?2m
Lesson 3-3 How Do People Respond to Culture Mixing? – Cognitive Reactions2m
Lesson 3-4 How do People Respond to Culture Mixing Evaluative Responses2m
Lesson 3-5 Culture Mixing and its Consequences- Factors that Affect Evaluative Responses to Culture Mixing4m
2 lecturas
Module 3 Overview10m
Module 3 Readings10m
1 ejercicio de práctica
Module 3 Quiz20m
Semana
4
3 horas para completar

Focusing on Culture to Build Iconic Brands

This module discusses the marketing process to build cultural equity into a brand, or to turn a brand into a cultural icon. The process consists of three stages. The first stage is acquiring a deep cultural understanding of the brand and its market, which is referred to as conducting a cultural audit. The second stage is to develop a cultural positioning, or to articulate a statement about how the brand distinctively embodies the culture. Finally, the last stage is the identification of marketing programs (promotion, product, distribution, and price) to communicate the cultural positioning.

...
4 videos (Total 30 minutos), 2 readings, 2 quizzes
4 videos
Lesson 4-2 How Iconic Is the Brand? – The Cultural Audit9m
Lesson 4-3 Developing a Cultural Positioning6m
Lesson 4-4 Marketing Programs to Build Cultural Equity12m
2 lecturas
Module 4 Overview10m
Module 4 Readings10m
1 ejercicio de práctica
Module 4 Quiz20m
4.7
7 revisionesChevron Right

Principales revisiones sobre Global Impact: Cultural Psychology

por ERMay 16th 2019

What a great course! I learned so much about brands, cultures and product development.

por CIApr 10th 2018

A very insightful course that highlights specific aspects of branding and marketing.

Instructor

Avatar

Carlos J. Torelli

Professor
Department of Business Administration

Comienza de inmediato para obtener tu título

Este curso es parte del Master of Business Administration (iMBA) completamente en línea de Universidad de Illinois en Urbana-Champaign. Comienza un curso abierto o un programa especializado hoy mismo para ver cursos con profesores de iMBA y completar tareas a tu propio ritmo. Cuando completas cada curso, recibes un certificado que puedes añadir a tu perfil de LinkedIn y currículum. Si envías una solicitud y eres aceptado en el programa completo, los cursos cuentan para tu título.

Acerca de Universidad de Illinois en Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado Global Challenges in Business

Learning Outcomes for the Specialization: Upon completion of this specialization, you will be able to: Understand how businesses function in the global marketplace. Make ethical decisions to run a responsible business in the global marketplace. Understand the role of business in addressing global challenges such as poverty and the environment. Understand how business can pursue opportunities and confront challenges in the complex global marketplace....
Global Challenges in Business

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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