Gamification is the application of game elements and digital game design techniques to non-game problems, such as business and social impact challenges. This course will teach you the mechanisms of gamification, why it has such tremendous potential, and how to use it effectively. For additional information on the concepts described in the course, you can purchase Professor Werbach's book For the Win: How Game Thinking Can Revolutionize Your Business in print or ebook format in several languages.
ofrecido por
Ludificación
Universidad de PensilvaniaAcerca de este Curso
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Fechas límite flexibles
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 17 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Ucraniano, Portugués (europeo), Chino (simplificado), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish), Kazajo
Habilidades que obtendrás
- Psychology
- Marketing
- Game Design
- Gamification
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Aprox. 17 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Ucraniano, Portugués (europeo), Chino (simplificado), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish), Kazajo
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
3 horas para completar
Gamification and Games
Gamification is a new field, but games are ancient. In this first module, we'll look at what gamification is, why organizations are applying it, and where it comes from. While there isn’t universal agreement on the scope of the field, a set of concepts are clearly representative of gamification. The second lesson explains why the concept of games is deeper than most people realize, and how game design serves as a foundation for gamification.
3 horas para completar
12 videos (Total 116 minutos), 1 lectura, 1 cuestionario
3 horas para completar
Deconstructing Games
What exactly does it mean to apply game design principles in non-game contexts? In this module, we'll discuss how game designers approach their craft, and how to see any situation through the lens of game design. Then we'll examine the raw materials of games and gamification, known as game elements. We'll earn how to break down a game into its constituent parts and apply them to create gamified systems.
3 horas para completar
11 videos (Total 112 minutos)
3 horas para completar
Motivation and Psychology
Gamification is a technique for motivation, so it ties very directly into psychology. This unit introduces the major psychological concepts relevant to gamification. The first lesson focuses on behavioral approaches and reward design; the second identifies the risks and alternatives to this approach.
3 horas para completar
10 videos (Total 103 minutos)
3 horas para completar
Design
Gamification done well is a form of design. This module describes the design process, and provides a six-step framework to apply to any gamification project. The second lesson identifies important considerations and options for developing creative, human-centered, thoughtful gamification solutions.
3 horas para completar
10 videos (Total 113 minutos), 1 lectura, 1 cuestionario
Reseñas
- 5 stars82,29 %
- 4 stars14,44 %
- 3 stars2,01 %
- 2 stars0,68 %
- 1 star0,55 %
Principales reseñas sobre LUDIFICACIÓN
por BM16 de jun. de 2017
Very structured and interesting class about gamification. Kevin is a very engaging teacher and this course was perfect introduction to gamification. I highly recommend the course. Thank you very much!
por FL22 de may. de 2019
Excellent course! I found it very useful. It really builds a super strong foundation to think about this User Motivation and UX. The word Gamification is something that some people like and some hate.
por BM9 de sep. de 2021
a useful course that was full of case studies. the best syllabus that developed for gamification and behavior design. thanks coursera for this gamified course about gamification.
por OJ19 de sep. de 2017
As someone who have no previous knowledge on the course's material, I find Prof. Werbach's lectures clear and fun to follow. I have learnt a lot from both the videos and assignments.
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