In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner.
Este curso forma parte de Programa Especializado - Hotel Management: Distribution, Revenue and Demand Management
ofrecido por
Programa Especializado - Hotel Management: Distribution, Revenue and Demand ManagementEscuela de Negocios ESSECAcerca de este Curso
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Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
40%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
33%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Resultados profesionales del estudiante
33%
comenzó una nueva carrera después de completar estos cursos
40%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
33%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Escuela de Negocios ESSEC
For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all.
Programa - Qué aprenderás en este curso
2 horas para completar
Situational analysis
In the module we will examine the very interesting case of Hotel de l’Etoile, a family owned, internationally branded, 300-bedroom hotel in the heart of Paris France. Although outwardly very successful, the property is struggling with profitability - something that owner Greg Sayer feels might be connected with its distribution, revenue management and demand management strategy....More information will be released progressively as you complete the assignments. Please, see the "Resources" tab of the videos unlocked after you will have done our peer assessment.
2 horas para completar
6 videos (Total 22 minutos), 5 lecturas, 1 cuestionario
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 lecturas
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
1 hora para completar
Questionning the brand?
Having completed your analysis, you should make a clear recommendation as to what the owners should do with regard to the brand in order to improve performance.
1 hora para completar
1 video (Total 4 minutos)
1 hora para completar
Recommendations to the board Family
Having completed your analysis and had feedback from your peers, it’s now time to make your recommendation as to what the hotel should actually do.
1 hora para completar
1 video (Total 1 minutos)
1 hora para completar
Implementation of the strategy
Assuming that the board approves your recommendation, and having had feedback from your peer, you next need to assess the operational implications of implementing your strategy.
1 hora para completar
1 video (Total 2 minutos)
1 video
Reseñas
Principales reseñas sobre HÔTEL “DE L'ÉTOILE” - A HOTEL IN CRISIS?
por DK17 de oct. de 2017
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
por DR18 de jun. de 2019
Good introduction and interesting practical exercises during the last week. A lot of good content, lot of work and good reward at the end!
por FC15 de jul. de 2020
Thank you ESSEC Business School for the Hospitality Management course. It was a remarkable learning journey. All the best.
por CG3 de jul. de 2017
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
Acerca de Programa especializado: Hotel Management: Distribution, Revenue and Demand Management
Market hospitality services, manage demand, and optimize revenue.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
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