Acerca de este curso: In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them.
Enseñado por: Peter O'Connor, Professor of information systems, Director of the MBA in Hospitality Management
Information systems
| Información básica | |
| Compromiso | 4 weeks of study, 2-4 hours/week |
| Idioma | English |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
- Vídeo: Situational Analysis: Peter O'Connor
- Vídeo: First Interview with Greg Sayer, Owner of the hotel
- Vídeo: Interview with Gabriella Bidewell, General Manager
- Vídeo: Discussion between Sally Smith and Fred Adam, Revenue Mangers
- Lecture: Hotel de l'étoile income statement
- Lecture: Hotel de l'étoile Distribution Report
- Lecture: Hotel de l'Etoile market segmentation report
- Lecture: Smith Travel Research Report: Trend report
- Lecture: Hotel location map
- Vídeo: Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis
Chaque cours fonctionne comme un manuel interactif en proposant des vidéos préenregistrées, des quiz et des projets.
Connectez-vous à des milliers d'autres étudiants et débattez sur des idées, discutez le contenu du cours et obtenez de l'aide pour en maîtriser les concepts.
Obtenez une reconnaissance officielle pour votre travail et partagez votre réussite avec vos amis, vos collègues et vos employeurs.
| Comprar curso | |
|---|---|
| Accede a los materiales del curso | Disponible |
| Accede a los materiales con calificación | Disponible |
| Recibe una calificación final | Disponible |
| Obtén un Certificado de curso para compartir | Disponible |
I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.
Excellent Course...
Not that many people gave helpful feedback to me about my project, but I would still recommend this course.
MM
Good course. With more information we could have made better analysis.