Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Aprox. 10 horas para completar

Sugerido: 4 weeks of study, 2-4 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
3 horas para completar

Situational analysis

6 videos (Total 22 minutos), 5 lecturas, 1 cuestionario
6 videos
Situational Analysis: Peter O'Connor3m
First Interview with Greg Sayer, Owner of the hotel3m
Interview with Gabriella Bidewell, General Manager6m
Discussion between Sally Smith and Fred Adam, Revenue Mangers3m
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis3m
5 lecturas
Hotel de l'étoile income statement10m
Hotel de l'étoile Distribution Report10m
Hotel de l'Etoile market segmentation report10m
Smith Travel Research Report: Trend report10m
Hotel location map10m
Semana
2
2 horas para completar

Questionning the brand?

1 video (Total 4 minutos), 1 cuestionario
Semana
3
2 horas para completar

Recommendations to the board Family

1 video (Total 1 minutos), 1 cuestionario
Semana
4
2 horas para completar

Implementation of the strategy

1 video (Total 2 minutos), 1 cuestionario
4.5
12 revisionesChevron Right

50%

comenzó una nueva carrera después de completar estos cursos

33%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

Principales revisiones sobre Hôtel “De l'étoile” - a hotel in crisis?

por DKOct 18th 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

por IIAug 11th 2019

A course that makes your brain works. You analytical skills will be tested at maximum. Well done!

Instructor

Avatar

Peter O'Connor

Professor of information systems, Director of the MBA in Hospitality Management
Information systems

Acerca de Escuela de Negocios ESSEC

For over a century, ESSEC has been developing a state-of-the-art educational program that gives the individual pride of place in its learning model, promoting the values of freedom, openness, innovation and responsibility. Preparing future managers to reconcile personal interests with collective responsibility, giving consideration to the common good in their decision-making, and weighing economic challenges against the social costs are some of the objectives ESSEC has set for itself. Its ultimate goal? To create a global world that has meaning for us all. ...

Acerca de Programa especializado Hotel Management: Distribution, Revenue and Demand Management

Market hospitality services, manage demand, and optimize revenue. This Specialization covers the basics of hotel demand management, distribution, and revenue management. You’ll learn how e-commerce intermediaries such as online travel agencies are impacting the already-complex hospitality sector, and you’ll explore tools and techniques that will help you effectively market hospitality services and maximize business revenue in this new global industry landscape. In the final Capstone Project, you’ll evaluate the importance of hotel branding in business success through a hands-on, real-world case study. During the sessions, you will hear from senior hotel industry executives commenting on distribution, revenue and demand management issues. We will also interview two leading Online Travel Agents on how to maximise online business for your property, and have partnered with Duetto and SnapShot, two leading hospitality industry companies, to gain access to cutting edge knowledge, thus insuring that the competencies that you gain will make you operational immediately as well as bang up to date on industry trends....
Hotel Management: Distribution, Revenue and Demand Management

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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