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Volver a Hôtel “De l'étoile” - a hotel in crisis?

Opiniones y comentarios de aprendices correspondientes a Hôtel “De l'étoile” - a hotel in crisis? por parte de Escuela de Negocios ESSEC

4.5
48 calificaciones
12 revisiones

Acerca del Curso

In this case study based exercise, you will apply the knowledge you have gained about distribution, revenue and demand management to a ‘real’ world case – Hotel “De l'étoile” - a prestigious upmarket internationally branded property in Paris that to the outside world seems to be doing well but is in fact unprofitable for its owner. Actual data of the distribution performance, revenue management tactics, financial situation will be provided by the hotel partner. In addition detailed information about the hotel’s competitive environment will be provided by several industry partners. Video interviews with senior managers from the property will be used to supplement written material to create a more real world experience. As the new Director of Business Development hired to help the hotel decide how to proceed, you will evaluate the hotel’s current policies and performance, making recommendations for improvements and and plan how best to implement them....

Principales revisiones

DK

Oct 18, 2017

I have learned so much through this Capstone project. How to apply the RM in a hotel scenario from concept to analyzing to implementation. Thank you Coursera for this wonderful learning platform.

II

Aug 11, 2019

A course that makes your brain works. You analytical skills will be tested at maximum. Well done!

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