SEMANA 1

Introduction

After this week’s studies and the associated exercise, you will understand the meaning of innovation and innovation management. Also, you will learn to identify and differentiate between various types of innovation. As a result, you will become acquainted with basic terminology that will help you to better process and understand the course content of the following weeks.

5 videos

Vídeo: 1.1 What is innovation management?
Vídeo: 1.2 Product, service and process innovations
Vídeo: 1.3 Incremental and radical innovations
Vídeo: 1.4 Architectural and modular innovations
Вопрос для обсуждения: What have you learned?
Вопрос для обсуждения: Any difficulties?

SEMANA 2

The Adoption of Innovations

You will learn to understand how innovations diffuse in society. You will be able to describe the adoption life cycle and discriminate between the various adopter groups. You will also learn what it takes for someone to adopt something new. Altogether, you will gain a better understanding of what determines whether and how fast people adopt innovations.

2 videos, 1 cuestionario de práctica

Vídeo: 2.2 Innovation adoption at the individual level
Тренировочный тест: Quiz week 2

SEMANA 3

The Fuzzy Front-End - Creativity

In a knowledge-based and innovation-driven business environment, creativity is an essential capability if an organisation is to gain a sustainable competitive advantage. All innovations begin with creative ideas, and creativity is also needed during the entire innovation process. So, it is imminent that employees in any job and at any level of the organisation can contribute to innovation with creative ideas. This module comprises of four instruction videos, one interview with a creativity consultant, and two assignments. After this module you will understand what creativity is and how you, other people and groups become more creative: crucial knowledge for any manager that wants to excel in innovation!

5 videos

Vídeo: 3.2 What makes people creative?
Vídeo: 3.3 How can we enhance creativity?
Vídeo: 3.4 How can groups be creative?
Vídeo: 3.5 Interview on creativity consulting

Calificado: Design a brainstorm session for a group you work in!

SEMANA 4

The Fuzzy Front-End - Idea Management

Organisations receive many new ideas from employees, suppliers, and customers. But they often do not realise the innovative potential of these ideas because they fail to properly manage them. By studying this module and doing the associated exercises, you will understand the basic principles of idea management. You will be able to differentiate between three types of idea management programmes, and learn about their different characteristics, advantages and disadvantages. In addition, you will learn about two general challenges that many idea management programmes face: how to motivate people to continuously submit ideas and how to improve the quality of ideas. A better understanding of the principles, differences, and challenges of idea management will help you design appropriate idea management programmes that turn new ideas into successful innovations.

3 videos, 1 cuestionario de práctica

Vídeo: 4.2 Idea management types
Vídeo: 4.3 Idea management challenges
Тренировочный тест: Quiz week 4

SEMANA 5

Strategy - Innovation Strategy

Innovating is no longer a choice, but a business imperative. This imperative demands a clear strategic direction for the innovation activities. This week will introduce the central challenges and available solutions to develop and execute an innovation strategy. In addition, you will study the typologies and evolution of change in the business environment, and discuss tools that can help you make sense of your business environments. An important element in this module is that the change does not always occur independent of the firms, but firms are both subjects and agents of change. In particular, you will discuss how firms can shape their environment through disruptive innovations.

5 videos

Vídeo: Interview with Frans van Houten
Vídeo: 5.2 Innovation strategy in an ever-changing world - part 1
Vídeo: 5.3 Innovation strategy in an ever-changing world - part 2
Vídeo: 5.4 Disruptive innovation
Вопрос для обсуждения: Do you agree with Clayton Christensen?

Calificado: Your dream company and disruptive innovation

SEMANA 6

Strategy - Portfolio Management

This week’s module is about portfolio management, which covers how to implement your innovation strategy. We introduce the concept of the funnel. We show two alternative funnels, reactive and proactive, and we explain the differences. You will explore three practical examples of the proactive process: Ericsson, Lego and Philips. Next, we will elaborate on an important consideration in portfolio management, which is protecting intellectual property. Finally, you will learn two specific tools that you can use in portfolio management. The first is a financial tool, the real options method, and the second one is the planning tool called ‘roadmapping’.

4 videos

Vídeo: Interview with Hans Boeve
Vídeo: 6.2 Protecting intellectual property
Vídeo: 6.3 Tools for portfolio management
Вопрос для обсуждения: Why is it important that firms engage in portfolio management?
Вопрос для обсуждения: Any difficulties?

SEMANA 7

Execution - Implementing Innovation

By studying the materials of this week and doing the associated exercise you will learn how innovation projects can be managed. You will understand and describe the different elements of stage-gate models. Also, you will familiarise yourself with the concepts of experimentation and enlightened experimentation within the context of innovation project management. As a result, you will be equipped with an understanding of the peculiarities of innovation projects, and how companies deal with these peculiarities.

4 videos, 1 cuestionario de práctica

Vídeo: 7.2 Stage gate models in detail and practice
Vídeo: Casestudy: Casserole Homecooker
Vídeo: 7.3 Managing innovation projects: enlightened experimentation
Тренировочный тест: Quiz week 7

SEMANA 8

Execution - Teams and Networks

How do teams and social networks affect the development and the sharing of knowledge and innovation? The module will consist of four videos that will help you develop conceptual and practical knowledge on these topics. After a brief introduction of what teams and social networks are – and of what they are not – you will learn how these every-day concepts relate to innovation in organisations. You will explore key concepts about teams and networks, and become more aware of how you can generate and transmit innovation in your work activity.

4 videos, 1 lectura

Vídeo: 8.2 The key elements of team success
Vídeo: 8.3 What is the process by which teams contribute to innovation?
Vídeo: 8.4 What are the effects of social network structure on innovation?
Материал для самостоятельного изучения: Optional readings

Calificado: Your innovation experience in teams and networks

SEMANA 9

Final exam

Calificado: Final exam

Nivel	Principiante
Idioma	English, Subtítulos: Vietnamese
Cómo aprobar	Aprueba todas las tareas calificadas para completar el curso.
Calificaciones del usuario	4.6 estrellas Calificación promedio del usuario 4.6Ve los que los estudiantes dijeron

Innovation Management

Innovation Management