Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.
Este curso forma parte de Programa Especializado - Organizational Leadership
Leadership Through Design Innovation
ofrecido por
Programa - Qué aprenderás en este curso
Semana
1Using Design Principles to Innovate and Find Opportunities
You will learn that the first step in the design process is finding opportunities. Human-centered designers do so by immersing themselves in a particular user context to identify areas of focus for design innovation.
10 videos (Total 46 minutos), 4 readings, 1 quiz
10 videos
Course Overview with Ed Colgate56s
Innovating and Finding Opportunities by Design4m
Design is about People5m
Adopting the Traits of a Design Innovator6m
Uncovering Opportunities with a Design Innovation Mindset4m
Design Research6m
Tools and Techniques for Design Research5m
Observations to Insights6m
Generating How Might We (HMW) Questions from Insights3m
4 lecturas
Meet Your Professors10m
Course Grading & Logistics10m
Suggested Readings (Optional)10m
Optional Reading: Empathy on the Edge10m
Semana
2Exploring Ideas
How do we take the opportunities that we've uncovered and turn them into new possibilities? In this module we'll explore ideation, sketching, and storyboarding as tools to generate and communicate ideas.
3 videos (Total 15 minutos), 1 reading, 1 quiz
1 lectura
Supplementary Visuals & Exercises10m
Semana
3Prototyping to Learn
It is easy to think of prototypes as “drafts” of the final design, but in this module we’ll teach you to think of prototypes a bit differently: as tools for learning. We will discuss approaches for maximizing the amount that you learn from prototypes, and iterating your way rapidly toward outstanding results.
6 videos (Total 51 minutos), 1 quiz
6 videos
Value of Prototyping13m
How to Prototype6m
Preparing to Test Prototypes with Users5m
Testing Prototypes with Users8m
The Role of Prototypes in Decision-Making and Leadership14m
Semana
4Leading Design Innovation
How do you bring design innovation to your organization and sustain it over time? In this module we will learn theory and practical techniques to help you lead an organization that routinely produces innovative products, services, and systems.
6 videos (Total 26 minutos), 3 readings, 1 quiz
6 videos
Communicating about Design & Innovation5m
Building the Team5m
Creating Space for Design & Innovation4m
ROI for Innovation4m
Conclusion to Course 5 with Dean Blount1m
3 lecturas
Design Worksheet10m
Example Completed Design Worksheet10m
Optional Reading: Design Thinking Comes of Age10m
50%
comenzó una nueva carrera después de completar estos cursos
33%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
17%
consiguió un aumento de sueldo o ascenso
Principales revisiones
por MC•Apr 16th 2018
SO far I've enjoyed it and it's the course why I started the specialization for, and instead of taking it separate from the others, it's way better to have the full track to get the 360 view
por PM•Sep 29th 2016
Enjoyed the journey through the course. The projects are integral to gain confidence on applying design thinking. However, they are time intensive and require commitment.
Instructores
Elizabeth Gerber
Associate Professor, Co-director of the Research Cluster at the Segal Design InstituteMcCormick School of Engineering and Applied Science (Segal Design Institute), School of Communication, Kellogg School of Management (by courtesy), School of Education and Social Policy (by courtesy)
Pam Daniels
Clinical Assistant Professor, Design Innovator in ResidenceMcCormick School of Engineering and Applied Sciences (Segal Design Institute)
Ed Colgate
Allen and Johnnie Breed University Design Professor, Professor of Mechanical Engineering, Director of the Engineering Design and Innovation Masters Program at the Segal Design InstituteMcCormick School of Engineering and Applied Science
Greg Holderfield
Pentair - D. Eugene and Bonnie L. Nugent Clinical Associate Professor of Design, Director of the Segal Design Institute, Co-Director of the MMM ProgramMcCormick School of Engineering and Applied Science (Segal Design Institute)
Acerca de Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Acerca del programa especializado Organizational Leadership
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned.
Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
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