Acerca de este Curso

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100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
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Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

Habilidades que obtendrás

AdvertisingData AnalysisAnalyticsMarketing
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 10 horas para completar
Inglés (English)
Subtítulos: Inglés (English)

ofrecido por

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Universidad Northwestern

Programa - Qué aprenderás en este curso

Calificación del contenidoThumbs Up95%(1,527 calificaciones)Info
Semana
1

Semana 1

3 horas para completar

Leading Strategy with a Customer Perspective with Gregory Carpenter

3 horas para completar
7 videos (Total 36 minutos), 3 lecturas, 1 cuestionario
7 videos
The Digital Revolution6m
Why Marketing Is a Leadership Issue5m
Understanding Customers5m
Creating Valuable Brands5m
Brand Evolution: Pioneering Brands5m
Late Mover Advantage5m
3 lecturas
Meet Your Professors10m
Grading and Logistics10m
Optional Readings and Suggested Textbooks10m
Semana
2

Semana 2

3 horas para completar

Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla

3 horas para completar
6 videos (Total 35 minutos)
6 videos
Digital-Age Culture6m
Culture Change4m
Fewer Bigger Bolder: From Mindless Expansion to Focused Growth7m
Unleash People- Give Blank Checks6m
Execute - Think Big, Start Small, Scale Fast4m
Semana
3

Semana 3

1 hora para completar

Leadership’s Role in Analytics with Florian Zettelmeyer

1 hora para completar
6 videos (Total 31 minutos)
6 videos
The Moneyball Story Revisited4m
Why Analytics Requires Managerial Judgment5m
Why Analytics Requires Process and Incentive Changes7m
Why Analytics Has To Be Problem Driven5m
Why You Need a Working Knowledge of Data Science4m
1 ejercicio de práctica
Module 3 Quiz16m
Semana
4

Semana 4

3 horas para completar

A Working Knowledge of Data Science with Florian Zettelmeyer

3 horas para completar
11 videos (Total 51 minutos), 3 lecturas, 1 cuestionario
11 videos
Why Analytics Goes Bad3m
The Data Generating Process4m
Causality and Probabilistic Equivalence7m
The Causality Checklist - Pre-Existing Differences4m
The Causality Checklist - Common Drivers5m
The Causality Checklist - Reverse Causality4m
The Causality Checklist - Confounds and Summary5m
Why Bad Causal Analytics Need Not Be Useless3m
Wrap-Up2m
Conclusion to Course 4 with Dean Blount1m
3 lecturas
Case — Pentathlon: Promotional E-mail Frequency10m
Case — Microsoft: Social Engagement10m
Case — Red: Promoted Tweets Experiment10m

Revisiones

Principales revisiones sobre LEADERSHIP THROUGH MARKETING

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Acerca de Programa especializado: Organizational Leadership

Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact. How do aspiring managers succeed in an ever-changing business environment? How do they lead different groups to action? This specialization equips aspiring managers to lead change and leverage different roles and functions within for-profit institutions to create lasting value in the marketplace. Throughout the five courses, we will explore how great leaders assess themselves and lead collaborative teams that effectively manage negotiations and conflict. We will discover how leaders communicate through storytelling and employ other communication strategies to influence. Furthermore, we will learn how organizations start with the clarity of purpose that comes from an understanding of customers’ needs, including leveraging data analytics, and use that focus to drive the design of products and services to meet those needs effectively. At the end of the coursework, students will create a capstone project that allows them to apply what they have learned. Each of the individual courses can be audited for free: 1-High Performance Collaboration: Leadership, Teamwork, and Negotiation, 2-Leadership Communication for Maximum Impact: Storytelling, 3-Leadership Through Social Influence, 4-Leadership Through Marketing, 5-Leadership Through Design Innovation....
Organizational Leadership

Preguntas Frecuentes

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  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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