The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Este curso forma parte de Programa especializado: Organizational Leadership
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Programa especializado: Organizational LeadershipUniversidad NorthwesternAcerca de este Curso
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100 % en línea
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Curso 4 de 6 en
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
AdvertisingData AnalysisAnalyticsMarketing
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 6 en
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
2 horas para completar
Leading Strategy with a Customer Perspective with Gregory Carpenter
In this module, we will explore the changes that the digital age has empowered consumers and the impact of that change on how firms create value for consumers and competitive advantage in the process. We will explore the strategy development process, the role of brands, and the the successful evolution of brands over time.
2 horas para completar
7 videos (Total 36 minutos), 3 lecturas, 1 cuestionario
2 horas para completar
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
In this module, we will explore the concept of corporate culture and how you as a leader can help create a culture well suited for the digital age. We will explore the nature of culture, the values of successful firms, how firms adapt to change, empower individuals, and unleash growth.
2 horas para completar
6 videos (Total 35 minutos)
1 hora para completar
Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
1 hora para completar
6 videos (Total 31 minutos)
2 horas para completar
A Working Knowledge of Data Science with Florian Zettelmeyer
Get started with a Working Knowledge of Data Science by learning a simple framework that will help you catch a large fraction of the bad analytics you encounter on a regular basis.
2 horas para completar
11 videos (Total 51 minutos), 3 lecturas, 1 cuestionario
Reseñas
Principales reseñas sobre LEADERSHIP THROUGH MARKETING
por M6 de mar. de 2016
This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.
por AH3 de dic. de 2019
Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !
por JW4 de abr. de 2021
I really enjoyed this class. I found it challenging to my current thinking and several of the scenarios were very similar to things that I am facing in my actual business today. Well done!
por IV26 de sep. de 2016
The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.
Acerca de Programa especializado: Organizational Leadership
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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