The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Este curso forma parte de Programa especializado: liderazgo organizacional
Ofrecido Por
Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Advertising
- Data Analysis
- Analytics
- Marketing
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Leading Strategy with a Customer Perspective with Gregory Carpenter
Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
Leadership’s Role in Analytics with Florian Zettelmeyer
A Working Knowledge of Data Science with Florian Zettelmeyer
Reseñas
- 5 stars68,64 %
- 4 stars23,11 %
- 3 stars5,94 %
- 2 stars1,60 %
- 1 star0,68 %
Principales reseñas sobre LEADERSHIP THROUGH MARKETING
The course is really good for understand why is a leadership required to be a successful marketer.
Florian Zettelmeyer should receive a full course. His two weeks' of material was extremely interesting, important, needed, and well designed.
Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.
The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.
Acerca de Programa especializado: liderazgo organizacional

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
¿Tienes más preguntas? Visita el Centro de Ayuda al Estudiante.