The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.
Este curso forma parte de Programa especializado: liderazgo organizacional
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Programa especializado: liderazgo organizacionalUniversidad NorthwesternAcerca de este Curso
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Fechas límite flexibles
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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 6 en
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosHabilidades que obtendrás
- Advertising
- Data Analysis
- Analytics
- Marketing
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 4 de 6 en
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negocios
ofrecido por
Universidad Northwestern
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Programa - Qué aprenderás en este curso
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Leading Strategy with a Customer Perspective with Gregory Carpenter
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Creating a truly customer-focused culture to unleash growth with Gregory Carpenter and Sanjay Khosla
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Leadership’s Role in Analytics with Florian Zettelmeyer
Why the data explosion in marketing has made an understanding of Big Data and Analytics essential for Leadership through Marketing.
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A Working Knowledge of Data Science with Florian Zettelmeyer
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Reseñas
- 5 stars68,66 %
- 4 stars23,04 %
- 3 stars5,99 %
- 2 stars1,61 %
- 1 star0,69 %
Principales reseñas sobre LEADERSHIP THROUGH MARKETING
por GR10 de may. de 2016
Florian Zettelmeyer is an outstanding instructor, and one of the best in his field... highly recommended!
por DS12 de mar. de 2019
Absolutely essential! The pieces on data analytics are great, coming from someone who is getting a degree in data analytics.
por KM18 de ago. de 2019
I had no clue about Marketing and this course inspired me to take more courses related to Marketing
por IV26 de sep. de 2016
The first half was interesting, but the second one was very dry. The second half contained more statistical related content, but it was not presented in an engaging manner.
Acerca de Programa especializado: liderazgo organizacional
Equip yourself to successfully lead organizations through clarity of purpose and effective collaboration — by building and motivating teams; designing and delivering powerful stories; developing strategies to appropriately influence; understanding underlying customer analytics and applying innovative approaches to deliver impact.
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