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Opiniones y comentarios de aprendices correspondientes a Leadership Through Marketing por parte de Universidad Northwestern

325 calificaciones
63 revisiones

Acerca del Curso

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence....

Principales revisiones


Mar 07, 2016

This course seemed to be easy; however it wasn't. the quiz was very tricky and had it's complexity that make us to wonder if we have the concept right in our mind. The teacher is amazing as well!.


Dec 04, 2019

Very good one! professor had done good job. I have liked this session best compare to any one. Analytics examples and they it was delt is really good. but topic is little complex in nature !

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26 - 50 de 60 revisiones para Leadership Through Marketing

por Wilmar A C A

Nov 05, 2019

All course is really good, specially the module of Data Analysis. It was amazing!

por Tracy B

Sep 30, 2017

Loved the demonstration that marketing and leadership are so interconnected.

por Maria D

Sep 09, 2016

This topic is really well explained with lot of examples.

por Nour A A

Aug 01, 2019

The content was insightful! I really enjoyed this course

por Darrayl

Apr 26, 2017

Great foundational marketing with terrific insights.

por Matteo U

May 06, 2017

Loved the experience, knowledge and professor(s)!

por Ajay P

Feb 22, 2016

Excellent Course, content and teaching.

Thank you.

por laila k k

Jul 07, 2019

Brilliant material, as lectures... hats off...

por Florian M

Jan 12, 2019

This is a great course, I really enjoyed it!

por Thomas T

Dec 18, 2016

Excellent insights. Thorough explanation.

por Michelle C

Feb 08, 2018

Great course, really effective insights


Aug 12, 2019

Very informative and helpful!

por Alexander T

Feb 24, 2016

Very clear and to the point.

por Maria W

Jul 05, 2019

A great challenging course!

por Chad W

Jul 31, 2017

Great overview of big data!

por Gaurav R

Nov 06, 2016

I loved the experience

por Hector M

Feb 10, 2016

Short and Sweet

por Razvan I

Nov 12, 2016

Very useful!!!

por Cezary M

Nov 30, 2016

Really good!

por Tan L

Oct 06, 2017


por Gianfranco M R

Jan 29, 2016

great mooc

por Laura B

Dec 09, 2016

Great teachers, theories, examples and home works. I like the fact that they give examples, allow you time to think and come back to the lessons. Content is very useful, and I can definitely see myself applying the knowledge acquired. I don't put 5 stars just because I believe the last module could have been more "hands on" to actually learn about data science (more than the theory, the actual use). Other than that, very happy and satisfied!

por Cristian L

Jan 29, 2016

Great course and excellent teachers.

I strongly recommend if you want to have an approach through experts to Marketing in Leadership in a Digital world.

por Edmund B

Jun 30, 2016

Great presentations and materials.

Need other students to participate and to complete the peer review assignments.

por diana k

May 15, 2016

Lectures were well thought out. Assignment 4 was very tricky and needs a little rework. Overall, really enjoyed t