Lesson 5: The Consumer–Brand Relationship, Part 2

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Del curso dictado por Universidad de Illinois en Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
1950 ratings
Universidad de Illinois en Urbana-Champaign
1950 ratings
Curso 2 de 7 en Specializationmercadeo digital
De la lección
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

Conoce a los instructores

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business

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