Lesson 4: Where It All Begins, Part 1

Del curso dictado por Universidad de Illinois en Urbana-Champaign
Digital Analytics for Marketing Professionals: Marketing Analytics in Theory
1914 ratings
Universidad de Illinois en Urbana-Champaign
1914 ratings
Curso 2 de 7 en Specializationmercadeo digital
De la lección
Basic Analytics Techniques and the Data
In this module, you will develop a deep understanding of consumers, their web interactions with brands, and different analytics tools to measure those interactions.

Conoce a los instructores

  • Kevin Hartman
    Kevin Hartman
    Visiting Professor & Head of Analytics at Google
    College of Business