Acerca de este Curso
4.3
60 calificaciones
22 revisiones
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 13 horas para completar

Sugerido: 3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Habilidades que obtendrás

SalesMarketingDigital MarketingEntrepreneurship
Programa Especializado
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel intermedio

Nivel intermedio

Horas para completar

Aprox. 13 horas para completar

Sugerido: 3 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English)

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
26 minutos para completar

"As if" this was a starting point

...
Reading
2 readings, 2 quizzes
Reading2 lecturas
And don't click here either10m
Not even here10m
Quiz2 ejercicios de práctica
Let's start with your Opinion4m
Maybe you already knew2m
Horas para completar
3 horas para completar

Sales – From cold calling to Facebook and Alibaba

...
Reading
7 videos (Total 45 min), 2 quizzes
Video7 videos
My best friend is a contact6m
Freezing Cold Calling13m
E-mailing is never e-mailing4m
But Social is Media4m
B2B vs B2C: Relations6m
Closing the deal3m
Quiz1 ejercicios de práctica
Framing this module6m
Semana
2
Horas para completar
3 horas para completar

Who are these customers and what do they actually want? Analysis – Customer insights and analytics

...
Reading
4 videos (Total 24 min), 2 quizzes
Video4 videos
1000 miles in their shoes5m
Context matters6m
When fun becomes pain...9m
Quiz1 ejercicios de práctica
Useful acronyms and so forth6m
Semana
3
Horas para completar
3 horas para completar

It is better to Skate to where the puck is going: Segmentation & positioning

...
Reading
5 videos (Total 25 min), 3 readings, 2 quizzes
Video5 videos
Who's old and who's new here actually?4m
Finding your own way of segmentation6m
But if segmentation does not work?4m
Don´t tell me a story about storys and branding6m
Reading3 lecturas
Digging deeper into Segmentation principles with the help of Facebook10m
Segmentation in future: As if Facebook and Google joined forces10m
Really good storytelling10m
Quiz1 ejercicios de práctica
Did I get The Segmentation and Positioning-Module?6m
Semana
4
Horas para completar
3 horas para completar

Instead of the great plan that never will be executed: Experimental marketing and Pivoting techniques

...
Reading
5 videos (Total 25 min), 2 quizzes
Video5 videos
And in Practice?4m
When we stumble5m
The Digital Feedback-loop5m
The core of it4m
Quiz1 ejercicios de práctica
Self-testing the test-module6m
4.3
22 revisionesChevron Right

Principales revisiones

por OOAug 14th 2017

Marketing Strategy for Entrepreneurs is a course that also gives an insight into Digital marketing. I would recommend for any one going into any kind of selling.

por AAMar 28th 2018

more than perfect for me ,and the value added countless

Instructores

Avatar

Henrik Blomgren

Dr. Ass. Prof.
INDEK, Department of Industrial Economics and Management Division of Industrial Marketing and Entrepreneurship Royal Institute of Technology

Acerca de EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

Acerca del programa especializado Value Creation Through Innovation

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.