How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business.
ofrecido por
An Introduction to Consumer Neuroscience & Neuromarketing
Escuela de Negocios de CopenhagueAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 26 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Habilidades que obtendrás
- Consumer Behaviour
- Marketing
- Consumer Neuroscience
- Neuromarketing
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 26 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Escuela de Negocios de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - Qué aprenderás en este curso
4 horas para completar
What is Neuromarketing all About?
We first need to define the field – what are the key concepts, what are the key methods and reasons for employing neuroscience to study consumers and communication effects? In this module, we will introduce the topic and how some specific studies provide key insights into what neuroscience has to offer in relationship with more traditional methods.
4 horas para completar
4 videos (Total 30 minutos), 2 lecturas, 1 cuestionario
5 horas para completar
Attention & Consciousness
In the second module of this course we are turning to the functions of the brain, and we will first focus on attention and consciousness. This module will focus on some key concepts in attention and consciousness.
5 horas para completar
4 videos (Total 68 minutos), 1 lectura, 1 cuestionario
4 horas para completar
Sensory Neuromarketing
In this module we will have contents filled on the topic of sensory neuromarketing. How are our senses affected differently as consumers? What can you do to organise your communications to better use all the senses? How does the brain actually use the senses? What tools do we have for assessing the use of senses, and how they affect consumers?
4 horas para completar
5 videos (Total 65 minutos), 1 lectura, 1 cuestionario
5 horas para completar
Emotions & Feelings, Wanting & Liking
In this module, everything is about emotions and feelings, and the relationship between emotions and preference.
5 horas para completar
4 videos (Total 76 minutos), 1 lectura, 1 cuestionario
Reseñas
- 5 stars74,16 %
- 4 stars20,66 %
- 3 stars3,57 %
- 2 stars1,05 %
- 1 star0,54 %
Principales reseñas sobre AN INTRODUCTION TO CONSUMER NEUROSCIENCE & NEUROMARKETING
por NV5 de abr. de 2021
In a marketing world that has become defined by walled gardens, micro moments and the omnichannel experience. It is so refreshing to put some scientific proof into marketing.
por VP23 de may. de 2017
Really interesting topic. Up and coming area of study important to learn about what drives consumer behavior and what works with marketing using various measuring tools to gage valid data.
por SJ15 de ago. de 2017
All in all, it was a good course to begin with the neuroscience aspect of marketing. However, it was a bit more focused on consumer neuroscience rather than its marketing aspect.
por NK10 de mar. de 2020
This course brought some interesting insight into the foundations of neuromarketing. High recommended for audiences that are interested in consumer behavior and consumer decision making.
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