Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
The Neuromarketing ToolboxEscuela de Negocios de Copenhague
Acerca de este Curso
- 5 stars81,59 %
- 4 stars14,72 %
- 3 stars1,84 %
- 2 stars0,61 %
- 1 star1,22 %
Principales reseñas sobre THE NEUROMARKETING TOOLBOX
it was so helpfull and the course was step by step and give good view of neuromarketing. tnx to coursera for this plan.
This is an exceptionlay informative course. I includes information and theories that might be of interest for everyone.
Really interesting with visuals. Other university courses are not able to capture my attention like this one.
Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
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