Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment and ways of doing experimental research. The goal for this course is to give you an overview of this fast developing toolbox ranging from simple web-camera, to eye-tracking, and to complicated brain-scanners. The course guides you through a contemporary literature review, giving you insights into the last decades of development within this field of research.
ofrecido por
The Neuromarketing Toolbox
Escuela de Negocios de CopenhagueAcerca de este Curso
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Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 19 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 19 horas para completar
Inglés (English)
Subtítulos: Francés (French), Portugués (europeo), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Escuela de Negocios de Copenhague
Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs.
Programa - Qué aprenderás en este curso
3 horas para completar
Week 1: Introduction to Neuromarketing
This week will give you an overview of the different measurement tools within neuromarketing.
3 horas para completar
7 videos (Total 39 minutos), 1 lectura, 1 cuestionario
4 horas para completar
Week 2: Eye-Tracking
Eye-tracking measures visual attention and in this week you will get to know when and how the technique can be applied to research on visual perception.
4 horas para completar
7 videos (Total 42 minutos), 1 lectura, 1 cuestionario
3 horas para completar
Week 3: Arousal & Emotions 1
In this week you will get to understanding arousal as the fundament of human behavior, and how it can be measured.
3 horas para completar
5 videos (Total 23 minutos), 1 lectura, 1 cuestionario
3 horas para completar
Week 4: Arousal & Emotions 2
In this week you will learn about the specific techniques to measure arousal and emotional responses.
3 horas para completar
6 videos (Total 31 minutos), 1 lectura, 1 cuestionario
Reseñas
Principales reseñas sobre THE NEUROMARKETING TOOLBOX
por SC28 de sep. de 2020
Best in class explanation. Since there were some principles missing in EEG and fMRI. But it is acceptable as it is an entry-level course for the individuals new to the field. Cheers to the good work.
por LS29 de nov. de 2019
Thank you, Prof. Jesper Clement for this outstanding course! It has been such a pleasure to acquire the latest knowledge of neuromarketing technics! The highest recommendations!
por PM14 de sep. de 2020
I absolutely fell in love with the subject, the content was practical, enriching and concise, I would definitely take it the course all over again.
por SS13 de jun. de 2021
Excellent Course , precise, to the point, the concepts are explained in simple manner. I found the reading materials very useful and interesting
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