Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
ofrecido por
Introduction to Personal Branding
Universidad de VirginiaAcerca de este Curso
46.989 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Catalán, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Persa
Habilidades que obtendrás
- Personal Branding
- Social Media
- Management
- Brand Management
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Nivel principiante
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Catalán, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish), Persa
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - Qué aprenderás en este curso
1 hora para completar
Introduction
Hello and welcome!
1 hora para completar
1 video (Total 3 minutos), 2 lecturas
1 hora para completar
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
1 hora para completar
3 videos (Total 17 minutos), 4 lecturas
1 hora para completar
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hora para completar
6 videos (Total 32 minutos), 3 lecturas
1 hora para completar
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hora para completar
4 videos (Total 25 minutos), 2 lecturas
13 minutos para completar
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutos para completar
2 videos (Total 13 minutos)
Reseñas
- 5 stars63,94 %
- 4 stars23,55 %
- 3 stars7,83 %
- 2 stars2,48 %
- 1 star2,17 %
Principales reseñas sobre INTRODUCTION TO PERSONAL BRANDING
por SD11 de may. de 2020
excellent teaching , Short and to the point lectures . The reading material shared was fantastic! Ms Barker herself was very elegant. Learnt a lot! THANK YOU FOR THIS. Its the need of the hour.
por EG31 de ago. de 2020
The course is very good, but quite outdated when it comes to social media. It would be interesting to be revised.
The instructor is excellent and knows how to captivate the student's attention.
por SS10 de may. de 2020
Hi Coursera team, Thank you for offering such a unique topic. Thanks a lot to Kimberly R. She is just amazing person with lots of information and her course delivery is fantastic. God bless you.
por LE11 de jun. de 2017
Thank you Kimberley and the Coursera team, this course has really been helpful and insightful giving me a better perspective on branding and how to portray myself and brand better. Thank you.
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