Acerca de este Curso
4.2
1,303 calificaciones
384 revisiones
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Horas para completar

Aprox. 6 horas para completar

Sugerido: 3-5 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Persa

Habilidades que obtendrás

Personal BrandingSocial MediaManagementBrand Management
100 % en línea

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Nivel principiante

Nivel principiante

Horas para completar

Aprox. 6 horas para completar

Sugerido: 3-5 hours/week...
Idiomas disponibles

Inglés (English)

Subtítulos: Inglés (English), Persa

Programa - Qué aprenderás en este curso

Semana
1
Horas para completar
1 hora para completar

Introduction

Hello and welcome! ...
Reading
1 video (Total 3 min), 3 readings
Video1 video
Reading3 lecturas
MOOC Learning Objectives10m
Tweet me!10m
My participation in the course10m
Horas para completar
1 hora para completar

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter)....
Reading
3 videos (Total 17 min), 4 readings, 1 quiz
Video3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
Reading4 lecturas
An Overview of the History of Personal Branding10m
"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
Quiz1 ejercicio de práctica
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m
Semana
2
Horas para completar
1 hora para completar

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand....
Reading
6 videos (Total 32 min), 3 readings
Video6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
Reading3 lecturas
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m
Semana
3
Horas para completar
1 hora para completar

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu...
Reading
4 videos (Total 25 min), 2 readings
Video4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
Reading2 lecturas
A Look at Social Media Platforms10m
Mashable's Twitter Guidebook10m
Semana
4
Horas para completar
13 minutos para completar

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. ...
Reading
2 videos (Total 13 min)
Video2 videos
To Automate or Not to Automate!7m
4.2
384 revisionesChevron Right
Dirección de la carrera

58%

comenzó una nueva carrera después de completar estos cursos
Beneficio de la carrera

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Promoción de la carrera

15%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por MMSep 11th 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

por DPFeb 18th 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

Instructor

Avatar

Kimberley Barker, MLIS

Manager for Technology Education & Computing
Claude Moore Health Sciences Library

Acerca de University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando compras un Certificado, obtienes acceso a todos los materiales del curso, incluidas las tareas calificadas. Una vez que completes el curso, se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes participar del curso como oyente sin costo.

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