Acerca de este curso: Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation.
Enseñado por: Kimberley Barker, MLIS, Manager for Technology Education & Computing
Claude Moore Health Sciences Library
| Nivel | Beginner |
| Compromiso | 3-5 hours/week |
| Idioma | English, Subtítulos: Persian |
| Cómo aprobar | Aprueba todas las tareas calificadas para completar el curso. |
| Calificaciones del usuario |
- Vídeo: Introduction
- Reading: MOOC Learning Objectives
- Discussion Prompt: Introduce Yourself
- Reading: Tweet me!
- Reading: My participation in the course
- Vídeo: Personal Branding: Why bother?
- Reading: An Overview of the History of Personal Branding
- Reading: "Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"
- Vídeo: How Personal Should Your Brand Be?
- Reading: Does the whole idea of self-promotion feel wrong?
- Discussion Prompt: What is your perception of Personal Branding now?
- Vídeo: Why the Myers-Briggs (and similar) assessment
- Reading: Assignment: Discovering your Myers-Briggs Personality Type
- Discussion Prompt: Assignment: Report your Meyers-Briggs type
- Vídeo: The Heart of Authenticity: Choosing Your Three Cornerstone Words
- Discussion Prompt: Assignment: Identify those 3 little words
- Vídeo: The Importance of Authenticity
- Vídeo: Brand Authenticity & Your Photo
- Reading: Tips for Looking Your Best in Photos
- Vídeo: Revisiting your Three Words & Other Infrastructure
- Vídeo: Your Mission Statement
- Reading: Background Reading on Mission Statements
- Discussion Prompt: Assignment: Share your mission statement!
- Vídeo: Choosing your Board of Directors
- Reading: How to Choose the Members of Your Board of Directors
- Vídeo: Choosing the Best Social Media Platforms for Your Brand
- Reading: A Look at Social Media Platforms
- Vídeo: A Bit About Twitter
- Vídeo: Twitter Walk-Through
- Reading: Mashable's Twitter Guidebook
- Vídeo: Choosing free vs. paid digital real estate
- Vídeo: Why You Should Create an Update Schedule for Social Media
- Vídeo: To Automate or Not to Automate!
- Vídeo: Reputation management: what is it, and why does it matter?
- Reading: The Reputation Economy: Managing Your Online Identity in the Age of Google
- Vídeo: How to Create an Alert in a Search Engine
- Vídeo: A Bit About Mistakes
- Reading: Reply All podcast episodes
- Vídeo: The Highlights of Digital Privacy- and love for Brooks Hall
- Reading: Creating Strong Passwords
- Reading: Assignment: Impress us!
- Discussion Prompt: What was the most valuable exercise?
- Discussion Prompt: What assignment was the least helpful?
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
I liked the tutor's personality a lot. At first I didn't get it, but then I found it humorous, honest, encouraging and very warm. She stressed an importance of creating a community and support each other and the first time in my life it made me think of the importance of the community. I enjoyed reading the forum, which made me think how diverse in age, experience and goals the learners are. I learned several useful techniques, which helped me to better define the audience of my social channel and gave me some thought on what values I would like to promote. All this was helpful. Thank you, Kimberley!
Great course as it gives a complete introduction to personal branding. The assignments fully had me thinking about what my own personal branding really was and how I could realize the achievement of my brand.
курс бомба
JM
Exelent training, I love her humor and the way she delivers quality in small periods of time. Not boring at all!