Introduction to Personal Branding

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Introduction to Personal Branding

University of Virginia

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Sugerido: 3-5 hours/week

Aprox. 5 horas para completar

English

Subtítulos: English, Persian

Habilidades que obtendrás

Personal BrandingSocial MediaManagementBrand Management

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel principiante

Sugerido: 3-5 hours/week

Aprox. 5 horas para completar

English

Subtítulos: English, Persian

Programa - Qué aprenderás en este curso

1

Sección

1 hora para completar

Introduction

Hello and welcome! ...

1 video (Total: 3 min), 3 readings

1 video

Introduction3m

3 lecturas

MOOC Learning Objectives10m

Tweet me!10m

My participation in the course10m

1 hora para completar

An Overview of Personal Branding

The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter)....

3 videos (Total: 17 min), 4 readings, 1 quiz

3 videos

Personal Branding: Why bother?5m

How Personal Should Your Brand Be?4m

Why the Myers-Briggs (and similar) assessment6m

4 lecturas

An Overview of the History of Personal Branding10m

"Personal Branding is a Leadership Requirement, Not a Self-Promotion Campaign"10m

Does the whole idea of self-promotion feel wrong?10m

Assignment: Discovering your Myers-Briggs Personality Type10m

1 ejercicio de práctica

Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.12m

2

Sección

1 hora para completar

Building your Brand's Infrastructure

Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand....

6 videos (Total: 32 min), 3 readings

6 videos

The Heart of Authenticity: Choosing Your Three Cornerstone Words4m

The Importance of Authenticity5m

Brand Authenticity & Your Photo6m

Revisiting your Three Words & Other Infrastructure6m

Your Mission Statement4m

Choosing your Board of Directors5m

3 lecturas

Tips for Looking Your Best in Photos10m

Background Reading on Mission Statements10m

How to Choose the Members of Your Board of Directors10m

3

Sección

1 hora para completar

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu...

4 videos (Total: 25 min), 2 readings

4 videos

Choosing the Best Social Media Platforms for Your Brand5m

A Bit About Twitter5m

Twitter Walk-Through8m

Choosing free vs. paid digital real estate5m

2 lecturas

A Look at Social Media Platforms10m

Mashable's Twitter Guidebook10m

4

Sección

13 minutos para completar

Creating your Brand's Maintenance Plan

This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand. ...

2 videos (Total: 13 min)

2 videos

Why You Should Create an Update Schedule for Social Media6m

To Automate or Not to Automate!7m

Instructor

Kimberley Barker, MLIS

Manager for Technology Education & Computing

Claude Moore Health Sciences Library

Acerca de University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders....

Preguntas Frecuentes

When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I purchase the Certificate?
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?

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Introduction to Personal Branding

Introduction to Personal Branding

Cursos 100 % en línea

Fechas límite flexibles

Nivel principiante

Sugerido: 3-5 hours/week

English

Habilidades que obtendrás

Cursos 100 % en línea

Fechas límite flexibles

Nivel principiante

Sugerido: 3-5 hours/week

English

Programa - Qué aprenderás en este curso

1

Introduction

An Overview of Personal Branding

2

Building your Brand's Infrastructure

3

Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web

4

Creating your Brand's Maintenance Plan

58%

83%

15%

Principales revisiones

Instructor

Kimberley Barker, MLIS

Acerca de University of Virginia

Preguntas Frecuentes