Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand.
ofrecido por
Introduction to Personal Branding
Universidad de VirginiaAcerca de este Curso
144,079 vistas recientes
Resultados profesionales del estudiante
47%
comenzó una nueva carrera después de completar estos cursos
43%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
11%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Francés (French), Catalán, Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish), Persa
Habilidades que obtendrás
Personal BrandingSocial MediaManagementBrand Management
Resultados profesionales del estudiante
47%
comenzó una nueva carrera después de completar estos cursos
43%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
11%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 7 horas para completar
Inglés (English)
Subtítulos: Francés (French), Catalán, Portugués (de Brasil), Ruso (Russian), Inglés (English), Español (Spanish), Persa
ofrecido por
Universidad de Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Programa - Qué aprenderás en este curso
1 hora para completar
Introduction
Hello and welcome!
1 hora para completar
1 video (Total 3 minutos), 2 lecturas
1 video
2 lecturas
MOOC Learning Objectives10m
Tweet me!10m
2 horas para completar
An Overview of Personal Branding
The goal of this module is to help you gain an understanding of the basic purpose, benefits, and responsibilities of branding, and to begin the process of defining your values, gifts, and goals. If you have questions, don't hesitate to get in touch: Kimberley@virginia.edu; @KR_Barker (Twitter).
2 horas para completar
3 videos (Total 17 minutos), 4 lecturas, 1 cuestionario
3 videos
How Personal Should Your Brand Be?4m
Why the Myers-Briggs (and similar) assessment6m
4 lecturas
An Overview of the History of Personal Branding + Additional Readings10m
Personal Branding and Leadership10m
Does the whole idea of self-promotion feel wrong?10m
Assignment: Discovering your Myers-Briggs Personality Type10m
1 ejercicio de práctica
Why Branding? It's the same question each time, but the answer options are all different! For each question, there is only one correct answer.30m
1 hora para completar
Building your Brand's Infrastructure
Like any other construction project, infrastructure is absolutely key to the successful creation of your brand. In this module, we'll discuss key elements including authenticity, your mission statement, and why you should incorporate your photo into your brand.
1 hora para completar
6 videos (Total 32 minutos), 3 lecturas
6 videos
The Importance of Authenticity5m
Brand Authenticity & Your Photo6m
Revisiting your Three Words & Other Infrastructure6m
Your Mission Statement4m
Choosing your Board of Directors5m
3 lecturas
Tips for Looking Your Best in Photos10m
Background Reading on Mission Statements10m
How to Choose the Members of Your Board of Directors10m
1 hora para completar
Establishing Your Brand's Digital Home: A Guide to Claiming Your Parts of the Web
Your Brand & Social Media. When it comes to social media platforms, you have lots of choices. At the end of this lesson, you will have identified three platforms that best fit your brand. Questions? Don't hesitate to get in touch: Kimberley@virginia.edu; KR_Barker@virginia.edu
1 hora para completar
4 videos (Total 25 minutos), 2 lecturas
4 videos
A Bit About Twitter5m
Twitter Walk-Through8m
Choosing free vs. paid digital real estate5m
2 lecturas
A Look at Social Media Platforms10m
Twitter Guides and Tutorials10m
13 minutos para completar
Creating your Brand's Maintenance Plan
This module focuses on the pros and cons (and nuts and bolts) of creating a maintenance plan for your brand.
13 minutos para completar
2 videos (Total 13 minutos)
2 videos
To Automate or Not to Automate!7m
Reseñas
Principales reseñas sobre INTRODUCTION TO PERSONAL BRANDING
por PP11 de jun. de 2020
It is a really helpful course to learn about personal branding which an important aspect in our modern world. I highly recommend this course. And the tutor Kimberly is awesome and teaches really well.
por SI29 de ago. de 2020
Understanding and application of Personal Branding with the fundamental skills to build leadership skills in the personal branding success in business is very important in today's E-network business.
por MM10 de sep. de 2018
An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!
por MH20 de abr. de 2020
Thank you, mam, for such a wonderful lecture. I will be trying to follow all of the advice. By the way in the lecture, I am trying to copy your communication style. And it's an amazing time for me.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si compro el Certificado?
Is financial aid available?
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