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Introduction to Personal Branding, University of Virginia

1,305 calificaciones
384 revisiones

Acerca de este Curso

Though the concept of personal branding isn't new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms o Create a mission statement for their personal brand o Build a board of directors for their brand o Become familiar with the basics of digital security and reputation management o Create a system for on-going brand maintenance Join instructor Kimberley R. Barker as she provides a warm, supportive atmosphere in which learners are encouraged to intensively explore themselves in order to create a personal brand that authentically and effectively communicates their values and professional gifts. Together we will build a strong community in which to provide encouragement and feedback, and support each other as learners pursue their goal of successful brand creation....

Principales revisiones

por MM

Sep 11, 2018

An amazing stuff to address lot of the confusions related to personal attitude towards different things in this era of digital presence. Enroll if you really want to a lifelong learning experience!

por DP

Feb 18, 2016

Excellent course! The course made me think about how I should brand myself in the digital economy and which social media platforms would be best suited for me and my business. Thanks very much!

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376 revisiones

por Mark Eagle

Dec 04, 2018

Good material. it needs updating for 2018

por Montoya Jonatan

Dec 02, 2018

Although this is an outdated course, IT WAS HELPFUL, as the knowledge shared here by Kimberly Barker stands on its own. If you know nothing about personal branding this is a perfect way to start.

por Amanda

Nov 30, 2018

An opening mind course, I really enjoyed!

por Beth W Weber

Nov 15, 2018

Energetic and passionate instructor. Really focused me to give some thought to my words, my brand and my mission statement. Love the information on the Board of Directors. Some of the content needs to be updated— Twitter. I realize I our world works at a faster than normal pace. Thank you coursera and UVA.

por Abba Elijah

Nov 14, 2018

I love this course ! it as really help me to understand branding as a must for business growth

por Philip Foster

Nov 08, 2018

Not that great...

por Alejandra Bautista Pinzon

Nov 07, 2018

It's an awesome course and the teacher has the expertise and experience. It's really good to start but I think this exercise goes a little beyond an jntroductory thing. My only suggestion would be regarding the name because if I want to have this certificate in LinkedIn, for exampl6, the word introduction it's not very good... But thanks, it's really awesome, and the teaching is very good, fresh and unique.

por Tanya Huffman

Oct 11, 2018

Great course! I learned so much about how to brand myself!

por Felipe Pohren de Castro

Oct 03, 2018

It is a great course, but I think it could go deeper. I found it somewhat superficial.

por Michael van den Berg

Sep 30, 2018

If you want to invest time in yourself? Please follow this course. You will get a lot of information about various topics around personal branding.