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Protecting Business Innovations Via Trademark Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Beginner Level

Nivel principiante

Clock

Aprox. 10 horas para completar

Sugerido: 1-2 hours/week
Comment Dots

English

Subtítulos: English
Globe

Curso 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Beginner Level

Nivel principiante

Clock

Aprox. 10 horas para completar

Sugerido: 1-2 hours/week
Comment Dots

English

Subtítulos: English

Syllabus - What you will learn from this course

1

Section
Clock
2 hours to complete

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks....
Reading
8 videos (Total 55 min), 3 readings, 1 quiz
Video8 videos
1.1 Course & Introduction to Trademark Overview3m
1.2 Why is trademark important to business?7m
1.3 How important are trademarks to society?9m
1.4 What can be protected by trademark?6m
1.5 Trademark Registration & Jurisdiction8m
1.6 Trademark Rights & Litigation9m
1.7 Introduction to Trademark Summary6m
Reading3 readings
Course outline10m
Assignments and grading10m
Why 'Brand' is important to Apple?10m
Quiz1 practice exercises
Introduction to Trademark Quiz16m

2

Section
Clock
2 hours to complete

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome....
Reading
9 videos (Total 72 min), 1 reading, 1 quiz
Video9 videos
2.2 Trademark Usage & Priority8m
2.3 Local vs Global Registration6m
2.4 USA vs China Trademark Registration Lawsuits9m
2.5 Risks of Losing Trademark Rights8m
2.6 Cyberspace Trademark Issues8m
2.7 Grey-Market Goods9m
2.8 UK Passing Off Law9m
2.9 Trademark Global Issues & Challenges Summary7m
Reading1 readings
The Founder: A fast-food story10m
Quiz1 practice exercises
Trademark Global Issues & Challenges Quiz16m

3

Section
Clock
2 hours to complete

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition....
Reading
9 videos (Total 71 min), 2 readings, 1 quiz
Video9 videos
3.2 Trademark Infringement9m
3.3 Trademark Infringement Defenses7m
3.4 Trademark Violation Tests9m
3.5 Ferrari vs Roberts Case8m
3.6 Crocodile Wars Case6m
3.7 New Balance China lawsuits9m
3.8 Trademark lawsuit as a weapon9m
3.9 Trademark Infringement & Defenses Summary6m
Reading2 readings
Parody in Copyright course10m
Comparison of the two tests10m
Quiz1 practice exercises
Trademark Infringement & Defenses Quiz16m

4

Section
Clock
3 hours to complete

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!...
Reading
3 videos (Total 27 min), 2 readings, 2 quizzes
Video3 videos
Peer-graded assignment summary10m
Protecting Business Innovations via Trademark Summary8m
Reading2 readings
Please rate this course! :)10m
Enroll in other Protecting Business Innovations course series10m
Quiz1 practice exercises
Post Course Feedback38m

Instructor

Avatar

Theodore Henry King CLARK

Associate Professor

About The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Frequently Asked Questions

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