Chevron Left
Volver a Protecting Business Innovations via Trademark

Protecting Business Innovations via Trademark, The Hong Kong University of Science and Technology

4.8
17 calificaciones
7 revisiones

Acerca de este Curso

Protecting Business Innovations Via Trademark Watch Course Overview: https://youtu.be/mUja4iwbrTE Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation....

Principales revisiones

por VS

Dec 07, 2018

Very crivery crisp, easy to understand and informative

Filtrar por:

7 revisiones

por Vijeta Sharma

Dec 07, 2018

Very crivery crisp, easy to understand and informative

por Binta Shuaibu

Nov 03, 2018

Fantastic course with Theodore Clark. Protecting Business Innovations via Trademark explained in simple terminologies for any beginner or advance student to understand. I will recommend this course to any business or brand willing to go global. I have learnt so much more and very prepared to register my brand as a trademark.

por AL SHAHRIAT KARIM

Oct 06, 2018

Great Course with great Teachher

por Irene Chirik

Jul 12, 2018

A good course for beginners giving general ideas about trademarks with interesting examples, easy to study. I would appreciate more legal details, info about the procedures of litigations and fines, documents required for trademark registration, official trademark pages links, maybe average prices or other particularities.

por John Marley

May 29, 2018

Clarity, content and presentation is excellent. Prof Theodore Clark is a softly spoken engaging presenter; graphics compliment the teaching and the course is well divided into palatable bite-size modules. Although aimed at the novice, this course also a very useful refresher. The modules are summarised by multiple choice questionnaires. Completion is a short final assignment question, which encourages you to present the knowledge you have absorbed. A free course, paid certification. I highly recommend to those interested in both the law and business elements of Intellectual property Trademark.

por siby koshy thomas

Feb 11, 2018

The course provided a broad understanding of trademark. It also has real life examples to keep you interested in the topic.

por Bhumika Bhagchandani

Feb 08, 2018

It was fun understanding the reasons behind the status of the marks and how interesting and smart strategies can be used. Definitely beneficial to start ups and businesses who are not aware of complete facts. Additionally, more content can be added to the course.