Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Inglés (English)

Qué aprenderás

  • Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.

  • Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.

  • Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

Habilidades que obtendrás

Monetization StrategyA/B/n testingCustomer RetentionKPIs OKRs North StarsOODA Loops
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 14 horas para completar
Inglés (English)

ofrecido por

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Avance de las mujeres en el producto

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

4 horas para completar

Invent and Simplify

4 horas para completar
15 videos (Total 73 minutos)
15 videos
Thank You!11s
Nancy Ranks Roadmaps6m
Nancy Rates More Product Roadmaps5m
Reading Public Roadmaps and Symbols6m
Parting Thought44s
Veronica Pinchin 1 How to Lead a Product Organization4m
Veronica Pinchin 2 Product Vision vs. Product Roadmap5m
Veronica Pinchin 3 How Product Roadmaps Evolve7m
Veronica Pinchin 4 Managing Demands to Change Your Roadmap5m
Why Giants Fall5m
How PMs Execute OODA Loops5m
Attack Your Backlog with Velocity7m
Track Your Velocity Over Time3m
Parting Thought38s
3 ejercicios de práctica
Envision This30m
Navigate a Product Roadmap30m
Observe. Orient. Decide. Answer.30m
Semana
2

Semana 2

5 horas para completar

Learn and Be Curious

5 horas para completar
16 videos (Total 83 minutos), 2 lecturas, 5 cuestionarios
16 videos
Google-style OKRs6m
Facebook-style North Stars3m
Kate Zhang 1 Effective Analytics4m
Kate Zhang 2 How to Work with KPIs Part 16m
Kate Zhang 3 How to Work with KPIs Part 24m
Experiment Elements 1-510m
Experiment Elements 6-73m
Famous A/B Tests4m
Net Promoter Score (NPS)6m
NPS-Based Product Strategy7m
CSAT and CES5m
Parting Thought22s
Barkha Saxena 1 How PMs Lead Data Scientists6m
Barkha Saxena 2 How to Run Experiments4m
Barkha Saxena 3 Eurika Moments6m
2 lecturas
Review Microsoft & Google KPIs30m
Nancy's Picks for Statistical Calculators5m
3 ejercicios de práctica
PM the Key Performance of These Indicators30m
Lies, More Lies, and Statistics30m
NPS® is a Registered Trademark of Bain & Co.30m
Semana
3

Semana 3

5 horas para completar

Deliver Results

5 horas para completar
14 videos (Total 71 minutos), 1 lectura, 5 cuestionarios
14 videos
Addicting Your Customers 16m
Addicting Your Customers 27m
Addicting Your Customers 33m
Loyalty & Churn5m
Monetizing the Customer Journey5m
Advanced Pricing Techniques 18m
Advanced Pricing Techniques 26m
Price Vocabularies1m
Understand Your Financials8m
Value Your Business6m
How People Manipulate Financials2m
Reflect & Review30s
Congratulations!12s
1 lectura
Please Review Our Course & Specialization5m
3 ejercicios de práctica
PM H&M's Operations in 74 Countries30m
Customers Vote with Their Wallets30m
Are Microsoft's Financials All That Different from a Dating App's?30m

Reseñas

Principales reseñas sobre THE BUSINESS OF PRODUCT MANAGEMENT II

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Acerca de Programa especializado: Real-World Product Management

Real-World Product Management

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