Este curso forma parte de Programa especializado: Real-World Product Management

4.7
estrellas
170 calificaciones

Nancy Wang

5549 ya inscrito

Ofrecido Por

Programa especializado: Real-World Product ManagementImpulsar a las mujeres en la tecnología

Acerca de este Curso

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Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world product management lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
Featuring: 
* NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product
* VERONICA PINCHIN, Director of Product Management, Sidewalk Labs
* KATE ZHANG, Product Manager, Instagram
* BARKHA SAXENA, Chief Data Officer, Poshmark

This is the second of four courses in the ACE Recommended Real-World Product Management Specialization. When you complete all four courses, you can earn up to 6 college credits.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 4 en

Programa especializado: Real-World Product Management

Nivel principiante

Aprox. 13 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.

Habilidades que obtendrás

Monetization Strategy
A/B/n testing
Customer Retention
KPIs OKRs North Stars
OODA Loops

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 4 en

Programa especializado: Real-World Product Management

Nivel principiante

Aprox. 13 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,76/5 (90 calificaciones)

Nancy Wang

CEO and Founder, Advancing Women in Tech (AWIT)

General Manager of AWS Backup Data Protection Services, Amazon Web Services (AWS)

28.228 alumnos

9 cursos

Ofrecido por

Impulsar a las mujeres en la tecnología

Advancing Women in Tech (AWIT) is a 501(c)(3) nonprofit working to catapult high-potential talent into tech leadership roles through up-skilling and mentorship. AWIT's global network is made up of technologists and partnering companies who are committed to changing the face of tech leadership. Founded in 2017, AWIT has accelerated the careers of more than 21,000 individuals through mentorship and by teaching the real-world skills required of product and engineering leaders at companies like Amazon, Google, and Microsoft.

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Semana

Semana 1

4 horas para completar

Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.

4 horas para completar

15 videos (Total 73 minutos)

15 videos

Nancy Rates Product Visions8m

Thank You!11s

Nancy Ranks Roadmaps6m

Nancy Rates More Product Roadmaps5m

Reading Public Roadmaps and Symbols6m

Parting Thought44s

Veronica Pinchin 1 How to Lead a Product Organization4m

Veronica Pinchin 2 Product Vision vs. Product Roadmap5m

Veronica Pinchin 3 How Product Roadmaps Evolve7m

Veronica Pinchin 4 Managing Demands to Change Your Roadmap5m

Why Giants Fall5m

How PMs Execute OODA Loops5m

Attack Your Backlog with Velocity7m

Track Your Velocity Over Time3m

Parting Thought38s

3 ejercicios de práctica

Envision This25m

Navigate a Product Roadmap15m

Observe. Orient. Decide. Answer.15m

Semana

Semana 2

5 horas para completar

Learn and Be Curious

5 horas para completar

16 videos (Total 83 minutos), 2 lecturas, 5 cuestionarios

16 videos

KPIs in Theory and Practice3m

Google-style OKRs6m

Facebook-style North Stars3m

Kate Zhang 1 Effective Analytics4m

Kate Zhang 2 How to Work with KPIs Part 16m

Kate Zhang 3 How to Work with KPIs Part 24m

Experiment Elements 1-510m

Experiment Elements 6-73m

Famous A/B Tests4m

Net Promoter Score (NPS)6m

NPS-Based Product Strategy7m

CSAT and CES5m

Parting Thought22s

Barkha Saxena 1 How PMs Lead Data Scientists6m

Barkha Saxena 2 How to Run Experiments4m

Barkha Saxena 3 Eurika Moments6m

2 lecturas

Review Microsoft & Google KPIs30m

Nancy's Picks for Statistical Calculators5m

3 ejercicios de práctica

PM the Key Performance of These Indicators15m

Lies, More Lies, and Statistics40m

NPS® is a Registered Trademark of Bain & Co.40m

Semana

Semana 3

4 horas para completar

Deliver Results

4 horas para completar

14 videos (Total 71 minutos), 1 lectura, 5 cuestionarios

14 videos

Introduction to Retention8m

Addicting Your Customers 16m

Addicting Your Customers 27m

Addicting Your Customers 33m

Loyalty & Churn5m

Monetizing the Customer Journey5m

Advanced Pricing Techniques 18m

Advanced Pricing Techniques 26m

Price Vocabularies1m

Understand Your Financials8m

Value Your Business6m

How People Manipulate Financials2m

Reflect & Review30s

Congratulations!12s

1 lectura

Please Review Our Course & Specialization5m

3 ejercicios de práctica

PM H&M's Operations in 74 Countries15m

Customers Vote with Their Wallets50m

Are Microsoft's Financials All That Different from a Dating App's?15m

Reseñas

4.7

79 reseña

5 stars
75,29 %
4 stars
20 %
3 stars
2,94 %
2 stars
1,76 %

Principales reseñas sobre THE BUSINESS OF PRODUCT MANAGEMENT II

por EH13 de feb. de 2021

I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging.

por NK7 de jun. de 2021

Good refreseher for basic business management topics (financials, P&Ls, etc). can take longer if users are not as well versed in these topics.

por PP27 de dic. de 2021

This course helped me to understand the financial aspects of product management. The See One, Do One, Teach One exercises were very helpful.

por MF12 de jul. de 2022

Excellent practical guides and training. Recommend for both experienced and beginners in Product Management

Ver todas las reseñas

Acerca de Programa especializado: Real-World Product Management

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This program is ACE® approved—when you complete, you can earn up to 6 college credits.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Programa especializado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
¿Hay ayuda económica disponible?
Sí. En ciertos programas de aprendizaje, puedes postularte para recibir ayuda económica o una beca en caso de no poder costear los gastos de la tarifa de inscripción. Si hay ayuda económica o becas disponibles para tu selección de programa de aprendizaje, verás un enlace para postularte en la página de descripción.

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The Business of Product Management II

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Qué aprenderás

Habilidades que obtendrás