Learn to excel in product management roles while learning directly from industry-leading product managers and real-world case studies from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Este curso forma parte de Programa especializado: Real-World Product Management
Ofrecido Por


Acerca de este Curso
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosQué aprenderás
Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Habilidades que obtendrás
- Go-to-market Strategy
- Product/Market Fit
- Tech Leadership
- B2B Sales
- Product Management
¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?
Prueba Coursera para negociosOfrecido por
Programa - Qué aprenderás en este curso
Insist on the Highest Standards
Customer Obsession
Ownership
Think Big
Reseñas
- 5 stars68,42 %
- 4 stars21,71 %
- 3 stars4,93 %
- 2 stars2,63 %
- 1 star2,30 %
Principales reseñas sobre THE BUSINESS OF PRODUCT MANAGEMENT I
I am enjoying learning key business concepts with regards to product in this course. Assignments have been exciting and really helps put the subjects covered in the lessons, into practice.
The content was top notch and the delivery was great. I learned a lot from this course and I am basically prepared to start as an associate product manager. Thank you, Nancy and the entire team.
A broad yet detailed dive into the required fundamentals of Product Management. I highly recommend this course whether you are a beginner or a seasoned PM looking to refine fundamentals.
I really enjoyed this course because it was a good balance between the lectures and assignments. Doing the assignments not only helped me increase my confidence but also helped me expand my thinking.
Acerca de Programa especializado: Real-World Product Management

Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
¿Hay ayuda económica disponible?
Is financial aid available?
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