Acerca de este Curso

39,413 vistas recientes
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 15 horas para completar
Inglés (English)

Qué aprenderás

  • Insist on the Highest Standards. Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.

  • Customer Obsession. Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.

  • Ownership. PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.

  • Think Big. PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.

Habilidades que obtendrás

Go-to-market StrategyProduct/Market FitTech LeadershipB2B SalesProduct Management
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Aprox. 15 horas para completar
Inglés (English)

ofrecido por

Placeholder

Avance de las mujeres en el producto

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

2 horas para completar

Insist on the Highest Standards

2 horas para completar
7 videos (Total 47 minutos), 2 lecturas, 1 cuestionario
7 videos
Why PMs are Mini-CEOs9m
PM Titles and Salaries4m
PM Career Ladders7m
Wayne Duso 1 The Amazon PM Difference7m
Wayne Duso 2 How Amazon Selects Its PMs7m
Wayne Duso 3 Senior Roles for PMs5m
2 lecturas
Optional: More About Nancy and AWIP10m
Required: Elad Gil on What PMs Do and Which Ones Do Well30m
1 ejercicio de práctica
You, this Specialization, and the PM Industry30m
Semana
2

Semana 2

4 horas para completar

Customer Obsession

4 horas para completar
9 videos (Total 45 minutos)
9 videos
PM a Bank's Credit Card Product3m
Parting Thought1m
Making Sense of Product Sense3m
The Customer Acquisition Journey: AIDA5m
The Post-Acquisition Journey8m
Parting Thought31s
When Buyer ≠ User3m
Making B2B Sales9m
3 ejercicios de práctica
PM a Bank Pursuing High-Income Clientele30m
PM an International Hotel Brand30m
Buyers, Users, B2B30m
Semana
3

Semana 3

4 horas para completar

Ownership

4 horas para completar
8 videos (Total 38 minutos), 1 lectura, 4 cuestionarios
8 videos
Intro to PRDs Part 28m
PRD Number 22m
Parting Thought1m
Intro to PRs8m
Wrapping Up PRs5m
Intro to FAQs3m
Parting Thought41s
1 lectura
Optional: Original Amazon Detective PR/FAQ30m
2 ejercicios de práctica
Bar Raise Product Hunt's PRD30m
Bar Raise eMoov.co.uk's Press Release30m
Semana
4

Semana 4

5 horas para completar

Think Big

5 horas para completar
14 videos (Total 83 minutos), 1 lectura, 5 cuestionarios
14 videos
Refine Your Go-To-Market Strategy7m
Meet TAM, SAM, and SOM9m
Practice Sizing a Market49s
Compete with Competitive Intelligence3m
BLUE vs. Samson Microphones8m
Competitive Moats3m
Arum Kang 1 Coffee Meets Bagel on Shark Tank8m
Arum Kang 2 Turning Down $30M from Mark Cuban6m
Arum Kang 3 Advice for New + Current PMs8m
Amir Movafaghi 1 Intro6m
Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage7m
Amir Movafaghi 3 Desirable Traits of PMs3m
Reflect & Review1m
1 lectura
Review Your Experience for Nancy & AWIP5m
3 ejercicios de práctica
Assess Dropbox's MVP30m
Size Eventbrite's Market30m
Competitive Analysis Basics30m

Reseñas

Principales reseñas sobre THE BUSINESS OF PRODUCT MANAGEMENT I

Ver todas las reseñas

Acerca de Programa especializado: Real-World Product Management

Real-World Product Management

Preguntas Frecuentes

¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.