What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
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Removing Barriers to Change
Universidad de PensilvaniaAcerca de este Curso
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Certificado para compartir
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Fechas límite flexibles
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Nivel principiante
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
Aprox. 5 horas para completar
Inglés (English)
Subtítulos: Inglés (English)
ofrecido por
Universidad de Pensilvania
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
Programa - Qué aprenderás en este curso
1 hora para completar
Module 1 - The Challenge of Change
In this module, we’ll begin by identifying the challenges of change and by defining what the Status Quo Bias is. You’ll weigh the advantages and disadvantages of change, and understand the right balance between potential gains and losses to overcome loss aversion. You’ll learn about the
1 hora para completar
3 videos (Total 19 minutos), 1 lectura, 1 cuestionario
1 lectura
Module 1 Lecture Slides10m
1 ejercicio de práctica
Module 1 Quiz30m
1 hora para completar
Module 2 - Removing Reactance and Endowment
In this module, you’ll examine why warnings backfire, and learn how to ease the Endowment Effect to accomplish your goals. By analyzing the case studies of Procter & Gamble’s Tide Pods and the Arden House Experiments, you’ll be able to identify the process in which warnings become recommendations and the importance of agency and control for people. You’ll learn about successful strategies that allow for more agency in change — and through analyzing real-life examples, you'll discover how easing the Endowment Effect will help others let go of the attachment to the status quo. By the end of this module, you’ll learn effective strategies for surfacing the cost of inaction and framing new things as old, plus you'll be able to encourage others to change with more agency.
1 hora para completar
9 videos (Total 47 minutos), 1 lectura, 1 cuestionario
9 videos
Need for Freedom and Autonomy4m
Provide a Menu3m
Ask, Don't Tell4m
Highlight a Gap8m
Endowment - Staying Put Feels Costless4m
Surface the Cost of Inaction6m
Burn the Ships5m
Frame New Things as Old4m
1 lectura
Module 2 Lecture Slides10m
1 ejercicio de práctica
Module 2 Quiz30m
2 horas para completar
Module 3 - Overcoming Confirmation Bias and Uncertainty
This module was designed to help you analyze the elements of distance and uncertainty in barriers to change and how to overcome them. By discussing examples of political polarization and Confirmation Bias, you’ll distinguish between the zone of acceptance and region of rejection, and assess strategies such as finding the movable middle and finding an unsticking point. You’ll explore the cost of uncertainty and analyze the strategies of Zappos, Acura, and Kia to evaluate best practices on lowering upfront costs. By the end of this module, you’ll be able to employ a toolbox of approaches to overcome elements of distance and uncertainty in change, and be prepared to bring the right persuasive skills to any situation.
2 horas para completar
10 videos (Total 69 minutos), 1 lectura, 1 cuestionario
10 videos
Confirmation Bias6m
The Movable Middle6m
Ask for Less6m
Switch the Field to Find an Unsticking Point7m
Uncertainty - Easier to Try, More Likely to Buy7m
Harness Freemium10m
Shrink Upfront Costs8m
Drive Discovery4m
Make it Reversible7m
1 lectura
Module 3 Lecture Slides10m
1 ejercicio de práctica
Module 3 Quiz30m
1 hora para completar
Module 4 - The Importance of Corroborating Evidence
In this module, you’ll examine the importance of corroborating evidence and choosing the right strategy for different segments of people and businesses. By looking at examples of the translation problem, you’ll gain a better understanding of the need for more proof and how concentration increases impact. Through the analogy of the sprinkler and fire hose strategies, you’ll discuss how to find the right balance of methods and where to spend your resources, depending on how strong the attitude for change is in a given group of individuals. By the end of this module, you’ll have a deeper understanding of all of the elements of barriers to change, plus you'll be able to strategize on how to best mitigate them to allow for greater changes within yourself and your organization.
1 hora para completar
5 videos (Total 24 minutos), 1 lectura, 1 cuestionario
5 videos
Who Else to Involve3m
When to Space Corroborative Evidence Over Time2m
How to Best Deploy Scarce Resources When Trying to Change Minds on a Larger Scale6m
Course Conclusion5m
1 lectura
Module 4 Lecture Slides10m
1 ejercicio de práctica
Module 4 Quiz30m
Reseñas
Principales reseñas sobre REMOVING BARRIERS TO CHANGE
por GB14 de sep. de 2020
A great course on removing barriers to change and Professor Jonah Berger has an engaging way of delivering the course content. Unfortunately there are only two courses on here by Professor Berger.
por NK17 de ago. de 2020
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
por MW4 de ago. de 2020
The course is amazing! I have learned a lot of new things and refreshed old ones. I have gained more insights than before! Can definitely recommend it!
por SD28 de ago. de 2020
Tema muy interesante! El material está bien desarrollado! Recomendable para todos!
Preguntas Frecuentes
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- es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
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¿Qué recibiré si compro el Certificado?
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