Acerca de este Curso

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Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
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Nivel intermedio
Aprox. 16 horas para completar
Inglés (English)
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel intermedio
Aprox. 16 horas para completar
Inglés (English)

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Fundação Instituto de Administração

Programa - Qué aprenderás en este curso

Semana
1

Semana 1

6 horas para completar

MODULE 1 - Marketing Principles for Strategic Planning

6 horas para completar
11 videos (Total 63 minutos), 12 lecturas, 6 cuestionarios
11 videos
Video 1 - How to Market a Mousetrap7m
Video 2 - Marketing Overview - A Brief History of Marketing6m
Video 1 - Pricing Impact on Sales - Pt 14m
Video 2 - Pricing Impact on Sales - Pt 2 (Pricing Generic Strategies)5m
Video 3 - Pricing Impact on Sales - Pt 3 (Revenue Management)7m
Video 4 - Pricing Impact on Sales - Pt 4 (Improving the Pocket Price)5m
Video 1 - Place & Point of Sales5m
Video 1 - Promotion & Advertising Allowances to Sales Force7m
Video 1 - The Missing "P": The Role of Sales in Product Development7m
Video 1 - Module 1 Wrap-up session2m
12 lecturas
Introducing the History of Marketing Theory and Practice10m
Should Salespeople be given pricing authority?10m
How to effectively avoid and handle objections based on value?10m
Price Elasticity 101: The Necessities and Your Pricing Strategy10m
The power of pricing10m
The Profit Leakage: The Price Waterfall10m
Book: Principles of Marketing10m
Book: Principles of Marketing. Chapter 13.110m
Whitepaper "Friction Between Sales & Marketing in Channel Decisions" - C.Rodrigues10m
The Costly Bargain of Trade Promotion10m
What strategic role does sales play in product design and development - StartUp Sales. Quora, 2011.10m
Involve sales in product development - Jeff Lash. How To Be a Good Product Manager, 2007.10m
6 ejercicios de práctica
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning by doing this quiz30m
Test your learning on this module topics, by doing this graded quiz30m
Semana
2

Semana 2

3 horas para completar

Module 2 - Sales & Marketing Harmonization

3 horas para completar
5 videos (Total 36 minutos), 4 lecturas, 3 cuestionarios
5 videos
Video 2 - What Sales thinks about marketers4m
Video 1 - The Typical Conflicts - Harmonizing Sales & Marketing9m
Video 2 - The Typical Conflicts - Harmonizing Sales & Marketing - Interview13m
Video 1 - Sales & Marketing Harmonization Wrap-Up2m
4 lecturas
Sales and Marketing Integration: A Proposed Framework10m
New Commercial Models: What's Working and what's not.10m
Sales and Marketing Integration: A Proposed Framework10m
Sales and Marketing Integration: A Proposed Framework10m
3 ejercicios de práctica
Test your learning through this quiz30m
Test your learning by doing this quiz30m
Test your learning on this module topics, by doing this graded quiz30m
Semana
3

Semana 3

4 horas para completar

Module 3 - A Checklist On Sales & Marketing Integration

4 horas para completar
9 videos (Total 58 minutos), 7 lecturas, 4 cuestionarios
9 videos
Video 1 - Types of Misalignment4m
Video 2 - Strategic Misalignment: Portfolio & Positioning7m
Video 3 - Misalignment: Value & S&T6m
Video 1 - Where does the misalignment reside?7m
Video 1 - Filling The Gaps in The Sales & Marketing Connection: Taking the Alignment to the Next Level5m
Video 2 - Filling The Gaps in The Sales & Marketing Connection: Communication7m
Video 3 - Filling The Gaps in The Sales & Marketing Connection: Structure & Processes8m
Video 1- A Checklist on Sales & Marketing Alignment - Module Wrap-Up session3m
7 lecturas
A Simple Way to Test Your Company’s Strategic Alignment10m
The Ultimate Marketing Machine10m
Ending the war between sales and marketing10m
A Few Words About Jack Trout & Positioning8m
Ending the war between sales and marketing10m
Ending the war between sales and marketing10m
Sales and Marketing Integration10m
4 ejercicios de práctica
Test your learning through this practice quiz30m
Practice quiz to test your learning30m
Practice quiz - Lesson 330m
Test your learning on this module topics, by doing this graded quiz30m
Semana
4

Semana 4

3 horas para completar

Module 4 - Strategic Sales Management In Action – the journey goes on

3 horas para completar
4 videos (Total 21 minutos), 4 lecturas, 1 cuestionario
4 videos
Rodrigo Antunes, Chief Marketing Officer speaks6m
Case: The Sales Point of View: Walter Miron5m
Instructions for the assignment and peer-review3m
4 lecturas
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel45m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m
Opti™: A Marketing & Sales Conflict on Choice of Retail Channel10m

Reseñas

Principales reseñas sobre SALES & MARKETING ALIGNMENT

Ver todas las reseñas

Acerca de Programa especializado: Strategic Sales Management

Strategic Sales Management

Preguntas Frecuentes

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