Acerca de este Curso
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100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Have gone through the others courses within the SEO Specialization.

Aprox. 12 horas para completar

Sugerido: 2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Qué aprenderás

  • Check

    Create an SEO Pitch

  • Check

    Prepare and perform a competitive analysis

  • Check

    Analyze and create a keyword map

  • Check

    Create a final report of your findings and recommendations for SEO and present your recommendations to your client

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Nivel intermedio

Have gone through the others courses within the SEO Specialization.

Aprox. 12 horas para completar

Sugerido: 2 hours/week...

Inglés (English)

Subtítulos: Inglés (English)

Los estudiantes que toman este Course son

  • Marketing Specialists
  • Marketers
  • Entrepreneurs
  • Data Scientists
  • Founders

Programa - Qué aprenderás en este curso

Semana
1
11 horas para completar

Getting Started and Milestone 1: Gauging a Site's Opportunity for Improvement

2 videos (Total 9 minutos), 5 lecturas, 1 cuestionario
2 videos
Milestone 1 Assignment Overview5m
5 lecturas
A Note from UC Davis10m
Identifying a Potential Client - Resources (Part 1)10m
Create an SEO Pitch - Resources (Part 2)30m
Develop Kickoff Questions - Resources (Part 3)20m
Kick-Off Questions Template1m
Semana
2
17 horas para completar

Milestone 2: Initial Research Phase

1 video (Total 8 minutos), 6 lecturas, 1 cuestionario
6 lecturas
Developing a Persona - Resources (Part 1)30m
User/Buyer Persona Template1m
Performing Keyword Research - Resources (Part 2)40m
Keyword Research Example & Template1m
Conducting a Competitive Analysis - Resources (Part 3)50m
Keyword Competitive Analysis Template1m
Semana
3
12 horas para completar

Milestone 3: Conducting a Content Audit and Technical Review

1 video (Total 8 minutos), 9 lecturas, 1 cuestionario
9 lecturas
Competitive Content Analysis (Part 1)30m
Competitive Analysis Template1m
Internal Content Audit - Resources (Part 2)30m
Internal Content Audit Template1m
Keyword Mapping - Resources (Part 3)50m
Keyword Mapping Template1m
Technical SEO - Resources (Part 4)20m
Error Tracking Template1m
Technical Audit Template1m
Semana
4
6 horas para completar

Milestone 4: Presenting Your Findings

2 videos (Total 6 minutos), 2 lecturas, 1 cuestionario
2 videos
Project Summary1m
2 lecturas
Presenting Your Findings - Resources30m
SEO Audit Template1m
4.8
19 revisionesChevron Right

57%

comenzó una nueva carrera después de completar estos cursos

44%

consiguió un beneficio tangible en su carrera profesional gracias a este curso

25%

consiguió un aumento de sueldo o ascenso

Principales revisiones sobre Website Optimization Client Report Project

por JHOct 30th 2016

If you want to be an expert in SEO and work in the field this is the series of courses to lean the craft.\n\nWhen you complete this course you will be ready to put your skills to work!

por ASJul 11th 2017

Really enjoyed this course, it was consistent with everything I have learned in a professional SEO agency and taught many new things as well as provided good practical resources.

Instructor

Avatar

Rebekah May

SEO Manager & Lead SEO Instructor, Lead Qual
UC Davis Division of Continuing and Professional Education

Acerca de Universidad de California, Davis

UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact....

Acerca de Programa especializado Search Engine Optimization (SEO)

This Specialization will teach you to optimize website content for the best possible search engine ranking. You'll learn the theory behind Google search and other search engine algorithms; you'll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed. The Specialization culminates in a hands-on Capstone Project, in which you will apply your skills to a comprehensive SEO consulting task....
Search Engine Optimization (SEO)

Preguntas Frecuentes

  • Una vez que te inscribes para obtener un Certificado, tendrás acceso a todos los videos, cuestionarios y tareas de programación (si corresponde). Las tareas calificadas por compañeros solo pueden enviarse y revisarse una vez que haya comenzado tu sesión. Si eliges explorar el curso sin comprarlo, es posible que no puedas acceder a determinadas tareas.

  • Cuando te inscribes en un curso, obtienes acceso a todos los cursos que forman parte del Programa especializado y te darán un Certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.

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