Ever wonder how major search engines such as Google, Bing and Yahoo rank your website within their searches? Or how content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users? Welcome to the world of Search Engine Optimization (SEO). This course is the first within the SEO Specialization and it is intended to give you a taste of SEO with some fun practices to get seen in Google.
ofrecido por
Universidad de California, DavisAcerca de este Curso
260,455 vistas recientes
Resultados profesionales del estudiante
46%
comenzó una nueva carrera después de completar estos cursos
44%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
20%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
At least 2 years of business experience.
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Griego, Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
Qué aprenderás
Critique the role of advertisements and corporate funding in the development of search
Compare and contrast the functionality of search engine algorithms updates
Write your own content for a website that will improve search results
Develop an optimization strategy following best practices for a client to implement to help increase their ranking
Habilidades que obtendrás
Search AlgorithmSearch Engine Optimization (SEO)Mathematical OptimizationSemantics
Resultados profesionales del estudiante
46%
comenzó una nueva carrera después de completar estos cursos
44%
consiguió un beneficio tangible en su carrera profesional gracias a este curso
20%
consiguió un aumento de sueldo o ascenso
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante
At least 2 years of business experience.
Aprox. 20 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Chino (simplificado), Griego, Italiano, Vietnamita, Coreano, Alemán (German), Ruso (Russian), Turco (Turkish), Inglés (English), Español (Spanish)
ofrecido por
Universidad de California, Davis
UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology. With four colleges and six professional schools, UC Davis and its students and alumni are known for their academic excellence, meaningful public service and profound international impact.
Programa - Qué aprenderás en este curso
5 horas para completar
Getting Started & Introduction to SEO
Welcome to the first week of the course! In the lessons that follow, you will discuss and define the foundational overview of SEO and explore types of careers and salary expectations within SEO industry. By the end of this module, you should be able to define Search Engine Optimization and explain the basics of SEO as a business (as well as how SEO shapes the Internet itself.) You'll also be able to explain the differences between three main SEO job types, and be prepared to choose a career that best suits your current goals.
5 horas para completar
16 videos (Total 69 minutos), 3 lecturas, 1 cuestionario
16 videos
Introduction1m
Introduction to SEO5m
What You Can Expect from a Career in SEO6m
How I Got Started in SEO2m
My Role as an SEO Manager2m
Key Skills We Look for When Hiring3m
Tips for Finding a Job3m
How I Got Started in SEO3m
A Day in the Life of an SEO Professional3m
Key Skills We Look for When Hiring7m
Specific Skills Managers Want6m
Tips for Finding a Job5m
Tips for Interviewing5m
Building a Marketable Portfolio4m
Overview of In-house SEO5m
3 lecturas
A Note from UC Davis10m
Why a Career in SEO?10m
Optional: What You Can Expect from a Career in SEO10m
1 ejercicio de práctica
Getting Started & Introduction to SEO30m
2 horas para completar
Evolution of SEO
Welcome to Module 2! We hope you're enjoying the course so far, and are ready to learn more about the evolution of SEO! By the end of this module, you should be able to at least summarize the timeline of search engine development, as well as demonstrate an understanding of key time periods and individuals who changed the way search worked and the way humans interact with the Web. Later on in the module, you'll gain the ability to critique the role of advertisements and corporate funding in the development of search, and explain the process by which the Web became monetized. This high-level look at the history of SEO will give you a solid foundation for understanding the material we'll be covering later in the course.
2 horas para completar
4 videos (Total 21 minutos), 2 lecturas, 1 cuestionario
4 videos
How Search Engines Work2m
History of Search Engines (1945 - 1993)7m
Advancement of Search (1993 - 2000)10m
2 lecturas
Timeline of Google Search15m
History of Search Engines (1945 - 1993)30m
1 ejercicio de práctica
Evolution of SEO30m
7 horas para completar
Current SEO Best Practices
In Module 3, we'll be discussing items that SEOs spend a great deal of time dealing with: SEO best practices, the algorithm updates that look for them and potential penalties for not adhering to them. By the end of this module, you'll be able to illustrate the concept of relevancy as it applies to search results, compare and contrast the functionality of search engine algorithm updates, and critically examine the ways in which webmasters attempt to circumvent these algorithms. You'll also be able to define important ranking factors used by modern search engines, and learn the necessary steps to avoid (or correct) any penalties applied by search engine algorithms.
7 horas para completar
9 videos (Total 58 minutos), 7 lecturas, 1 cuestionario
9 videos
Introduction to Search Engine Algorithms6m
SEO Best Practices and Ranking Factors7m
Early Algorithms: Florida, Austin, and Brandy6m
Updates: Personalized, Universal, Vince, and Caffeine6m
Panda: The Game Changer for Content7m
Cleaning Up Links with Penguin9m
Refinements: Hummingbird, Pigeon, and Mobile6m
How You Can Avoid Penalties5m
7 lecturas
Introduction to Search Engine Algorithms45m
SEO Best Practices and Ranking Factors30m
Personalized, Universal, Vince, and Caffeine1h
Panda: The Game Changer for Content1h 30m
Cleaning Up Links with Penguin30m
Hummingbird, Pigeon, and Mobile30m
How You Can Avoid Penalties15m
1 ejercicio de práctica
Current SEO Best Practices30m
6 horas para completar
SEO of Today, Tomorrow and Beyond & Course Wrap-Up
You've made it to Module 4! In this module, you will gain an understanding of where SEO fits into the broader digital marketing landscape. By the end of this module, you will be able to explain how concepts like topic association and semantic analysis relate to the relevancy and trustworthiness of search results. You'll also be well prepared to write and optimize your own content for a website that will improve search results, as well as develop an optimization strategy for a client to implement that would help to increase their ranking while following best practices. Finally, by the end of this module you will be able to demonstrate the impact of brands and branding on search results, and critically analyze the role of social media and other emerging technologies on the landscape of SEO today, tomorrow, and beyond!
6 horas para completar
5 videos (Total 22 minutos), 2 lecturas, 1 cuestionario
5 videos
Evolution of Keyword Optimization3m
Strengthening Your Keyword Strategy7m
How Does Branding Influence Website Rank?8m
Course Summary and Wrap-Up1m
2 lecturas
Strengthening Your Keyword Strategy1h
How Does Branding Influence Website Rank?1h 45m
1 ejercicio de práctica
SEO of Today, Tomorrow and Beyond30m
Reseñas
Principales reseñas sobre INTRODUCTION TO SEARCH ENGINE OPTIMIZATION
por SS9 de ago. de 2016
Great course, very informative!! I can tell the classes are starting to be structured differently though. Not too much meat to this first course... reserving my opinion, until I go through a few more.
por AP10 de jul. de 2020
The way of explaining the terms is excellent and content is very good . I leant many new things from this course. Going to do all the courses of this specialization. Thanks for the wonderful content.
por YU3 de nov. de 2020
For a beginner, this course helps you to understand what SEO is and how a search engine works. The course also helps you to find out what basic strategies you can apply to your own site or business.
por KS2 de oct. de 2019
I found this intro course to be more intense and simultaneously more valuable than I expected it to be. I've already gained new insight and learned techniques I can put into practice now. Brilliant.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Programa especializado?
Is financial aid available?
¿Recibiré crédito universitario por completar el Curso?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
