This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
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Acerca de este Curso
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Qué aprenderás
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Habilidades que obtendrás
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
ofrecido por

Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Programa - Qué aprenderás en este curso
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
Reseñas
Principales reseñas sobre SOCIAL MEDIA MANAGEMENT
I love this course. Examples are specific and in detail. I love that the samples are like a reference to our activites. The instructor speaks clearly and easy to understand, uses common words.
The best course on its category. I liked the DIY and peer assignments method and the useful exemples and explanations of the teacher. Can't wait to start the next course of this certification.
I am so glad that I enrolled in this certification. I learnt so many new things and I really like the instructor's teaching style. I can't wait to begin the next course in this certification.
I really loved the final test for this course since it's very hands-on and required us to use our theoretical knowledge and skills onto the content given to be able to answer the questions.
Acerca de Certificado profesional de Marketing en redes sociales: Facebook
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.

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