Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta

4.9
estrellas
3,877 calificaciones

98 %

Anke Audenaert

122.716 ya inscrito

Ofrecido Por

Parte del título de grado Bachelor of Applied Arts and Sciences
Más información

Certificado profesional de Marketing en redes sociales de MetaMeta

Acerca de este Curso

437.508 vistas recientes

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
By the end of this course, you will be able to: 
• Establish and manage a social media presence 
• Create a Facebook business page and an Instagram account for business
• Understand how and why to create content for social media 
• Create a brand, tone, and voice for a social media presence
• Manage a content calendar for your social media presence
• Evaluate the performance of your content on social media and to iterate and optimize the performance
• Create a content calendar for your social media presence
• Manage social media content using real world data

This course is intended for people who want to learn how to create and manage a business presence on social media, including creating content, interacting and engaging with customers on social media and evaluating the results of different posts.  

Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.  Having a Facebook or Instagram account helps and ideally learners already completed course 1 (Introduction to Social Media Marketing) in this program.

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Aprox. 11 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Qué aprenderás

How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance

Habilidades que obtendrás

Content Development
content management
Social Media Marketing
Content Marketing
Marketing Content Development

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.

Certificado para compartir

Obtén un certificado al finalizar

100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.

Curso 2 de 6 en

Certificado profesional de Marketing en redes sociales de Meta

Nivel principiante

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Aprox. 11 horas para completar

Inglés (English)

¿Podría tu empresa beneficiarse de la capacitación de los empleados en las habilidades más demandadas?

Prueba Coursera para negocios

Instructor

Calificación del instructor

4,91/5 (1545 calificaciones)

Anke Audenaert

CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

399.427 alumnos

25 cursos

Ofrecido por

Comienza a trabajar para obtener tu licenciatura.

Este curso es parte de Bachelor of Applied Arts and Sciences completamente en línea de Meta. Si te aceptan en el programa completo, tus cursos cuentan para tu título de grado.

Más información

Mira cómo los empleados de las mejores empresas dominan las habilidades más demandadas

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Programa - Qué aprenderás en este curso

Calificación del contenido98%(25,973 calificaciones)

Semana1

Semana 1

4 horas para completar

Establish Your Presence

4 horas para completar

15 videos (Total 74 minutos), 7 lecturas, 3 cuestionarios

15 videos

Introduction to the Facebook Social Media Marketing Professional Certificate6mSocial Media Management Overview2mIntroduction to Anke Audenaert2mCareers in Digital Marketing5mEstablish Your Presence Overview45sSteps to Set Up a Social Media Presence6mEstablishing a Presence on Facebook3mEstablishing a Presence on Instagram3mWhat Is a Brand and Why You Need One11mThe EPIC Brand Framework6mBrand: Existence5mBrand: Purpose5mBrand: Identity7mBrand: Connection7mEstablish Your Presence Conclusion36s

7 lecturas

Social Media Management Syllabus10mHow to Be Successful in This Course10mProfessional Certificate Job Search Resources Overview10mUser Interface Note: Professional Certificate Content10mCommunity Guidelines10mCreate a Social Media Presence for Your Business10mBuilding a Brand Framework10m

2 ejercicios de práctica

Establish Your Social Media Presence Practice Quiz15mEstablish Your Presence Quiz10m

Semana2

Semana 2

3 horas para completar

Social Media Content

3 horas para completar

11 videos (Total 60 minutos), 1 lectura, 3 cuestionarios

11 videos

Social Media Content Overview42sThe Role of Content in Social Media5mAnatomy of a Social Media Post5mAnatomy of a Facebook Post6mAnatomy of an Instagram Post 6mThe Role of Text in Posts7mThe Role of Images in Posts6mThe Role of Video in Posts7mCreating a Post on Facebook6mCreating a Post on Instagram6m Social Media Content Conclusion37s

1 lectura

Creating Compelling Social Media Content10m

2 ejercicios de práctica

Social Media Content Building Blocks Practice Quiz30mSocial Media Content Quiz10m

Semana3

Semana 3

4 horas para completar

Social Media Content Management

4 horas para completar

14 videos (Total 91 minutos), 3 lecturas, 3 cuestionarios

14 videos

Social Media Content Management Overview44sIdentify What to Post8mTopics to Post About14mUsing Storyboards to Plan Your Content3mCreating a Storyboard5mWhat Makes Content Viral?6mUsing a Content Calendar6mCreating a Content Calendar9mRepurposing Content8mAuditing Content7mBuilding a Following on Social Media5mInteracting and Moderating on Social Media5mManaging Your Social Media Presence8mSocial Media Content Management Conclusion44s

3 lecturas

Facebook Page Roles and Permissions10mManage and Moderate Your Online Presence10mThree-Month Content Calendar Template10m

2 ejercicios de práctica

Manage Your Content Calendar Practice Quiz10mSocial Media Content Management Quiz10m

Semana4

Semana 4

2 horas para completar

Evaluate Your Efforts

2 horas para completar

7 videos (Total 40 minutos), 1 lectura, 2 cuestionarios

Reseñas

4.9

1147 reseña

5 stars
88,99 %
4 stars
8,88 %
3 stars
1,33 %
2 stars
0,35 %
1 star
0,43 %

Principales reseñas sobre ADMINISTRACIÓN DE LAS REDES SOCIALES

por FF30 de sep. de 2022

This course has be very helpful for me to know more about managing a social media, thank you.

but l haven't recived my ceriteficat so l would really like to have a respond on this.

por MM3 de dic. de 2020

Loved all the information that was provided in this course. I'm a visual person, so I love the fact that we get to practice what we learn as we go. Makes things much clearer. Thank you!

por FF23 de ene. de 2021

Iam really happy I chose social media marketing as my course.they have very unique way of teaching and now I'm aware of so many different ways and tricks to grow on a business page. Thank you so much❤

por GZ2 de may. de 2021

I liked the teacher of the course ! Her voice, accent, intonation were clear. She is the best speaker that I have seen so far. Thanks for such insightful course!!!! I already recommended on Linkedln.

Ver todas las reseñas

Acerca de Certificado profesional de Marketing en redes sociales de Meta

Want to turn your passion for social media into a career? In this program, you’ll learn how to create a social media presence on Facebook and Instagram that people want to follow! Social media marketing jobs are amongst the most in-demand skills for organizations of all sizes. Whether you’re completely new to digital marketing or you’ve been tinkering with social media platforms for your own business, you’ve come to the right place. This six-course program designed by experts at Meta and Aptly will provide an introduction to digital marketing and all the major social media platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and more to prepare you with the skills and tools needed to grow an engaging social community and run effective social media advertising.

Upon successful completion of the program, you’ll: Get exclusive access to the Meta Career Programs Job Board—a job search platform that connects you with 200+ employers who have committed to sourcing talent through Meta’s certificate programs, as well as career support resources to help you with your job search. Earn both a Professional Certificate and the Meta Digital Marketing Associate Certification, showcasing your skills in social media marketing and the use of Meta Ads Manager to potential employers. The Professional Certificate is now ACE® recommended. You can learn more here. This specialization is also offered in Arabic, Portuguese, and Spanish.

Preguntas Frecuentes

¿Cuándo podré acceder a las lecciones y tareas?
El acceso a las clases y las asignaciones depende del tipo de inscripción que tengas. Si tomas un curso en modo de oyente, verás la mayoría de los materiales del curso en forma gratuita. Para acceder a asignaciones calificadas y obtener un certificado, deberás comprar la experiencia de Certificado, ya sea durante o después de participar como oyente. Si no ves la opción de oyente:
es posible que el curso no ofrezca la opción de participar como oyente. En cambio, puedes intentar con una Prueba gratis o postularte para recibir ayuda económica.
Es posible que el curso ofrezca la opción 'Curso completo, sin certificado'. Esta opción te permite ver todos los materiales del curso, enviar las evaluaciones requeridas y obtener una calificación final. También significa que no podrás comprar una experiencia de Certificado.
¿Qué recibiré si me suscribo a este Certificado?
Cuando te inscribes en un curso, obtienes acceso a todos los cursos del Certificado y te darán un certificado cuando completes el trabajo. Se añadirá tu Certificado electrónico a la página Logros. Desde allí, puedes imprimir tu Certificado o añadirlo a tu perfil de LinkedIn. Si solo quieres leer y visualizar el contenido del curso, puedes auditar el curso sin costo.
Can I receive university credit for completing this course?
It is possible to receive university credit for completing the entire Meta Social Media Marketing Professional Certificate. You can earn up to 2 college credits at participating colleges and universities nationwide for completing the certificate, because The Meta Social Media Marketing Professional Certificate is now ACE® recommended. We’ll provide more information on how you can share proof of completion to your school once you complete the certificate program. Please note that the decision to accept specific credit recommendations is up to each institution and is not guaranteed. Read more about ACE Credit College & University Partnerships here.

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Administración de las redes sociales

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Qué aprenderás

Habilidades que obtendrás