This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world application of your skills through a content management project.
Este curso forma parte de Certificado profesional de Marketing en redes sociales de Meta
80.103 ya inscrito
ofrecido por
Acerca de este Curso
348.975 vistas recientes
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 6 en
Nivel principiante
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
Qué aprenderás
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Habilidades que obtendrás
- Content Development
- content management
- Social Media Marketing
- Content Marketing
- Marketing Content Development
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Curso 2 de 6 en
Nivel principiante
No experience is needed to start this course.
Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.
Aprox. 12 horas para completar
Inglés (English)
Subtítulos: Árabe (Arabic), Francés (French), Portugués (europeo), Italiano, Portugués (de Brasil), Vietnamita, Alemán (German), Ruso (Russian), Inglés (English), Español (Spanish)
ofrecido por
Meta
Meta builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Meta Social Media Marketing Certificate or Meta Marketing Analytics Certificate, you'll gain access to the Meta Career Programs Job Board - a job search platform with 200+ employers looking to hire.
Programa - Qué aprenderás en este curso
4 horas para completar
Establish Your Presence
In week 1, you will learn how to establish your business presence on social media, and practice doing so, and how to create a brand using the EPIC brand framework.
4 horas para completar
15 videos (Total 74 minutos), 7 lecturas, 3 cuestionarios
3 horas para completar
Social Media Content
This week you will learn the elements of a post and how to create one for a business using text and images effectively.
3 horas para completar
11 videos (Total 60 minutos), 1 lectura, 3 cuestionarios
4 horas para completar
Social Media Content Management
This week you will learn how to identify what to post and manage your content. You'll also learn how to moderate social media conversations and you’ll practice building a content calendar.
4 horas para completar
14 videos (Total 91 minutos), 3 lecturas, 3 cuestionarios
2 horas para completar
Evaluate Your Efforts
This week you will learn how to evaluate and optimize your social media marketing efforts. You'll practice using real world data to improve on your posts and optimize your efforts.
2 horas para completar
7 videos (Total 40 minutos), 1 lectura, 2 cuestionarios
Reseñas
- 5 stars89,41 %
- 4 stars8,71 %
- 3 stars1,13 %
- 2 stars0,29 %
- 1 star0,43 %
Principales reseñas sobre SOCIAL MEDIA MANAGEMENT
por SK9 de feb. de 2021
I am learning a lot about marketing on Social Media. Still working on how to set things up and best practices but this is a great course for that. looking forward to the next module.
por AK15 de abr. de 2022
everything is perfetct in these courses, but the assignment reviews takes one whole month and more to viewd and graded! Coursera really need to have admins for reviewing and grading.
por GC1 de ene. de 2021
I love this course. Examples are specific and in detail. I love that the samples are like a reference to our activites. The instructor speaks clearly and easy to understand, uses common words.
por WJ17 de dic. de 2020
The Course has surpassed my expectation and the Moderator is amazing in expression and the way she delivers her teaching. It will go a long way I see and manage Social Media.
Acerca de Certificado profesional de Marketing en redes sociales de Meta
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This six-course program, developed by digital marketing experts at Aptly together with Meta marketers, includes an industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
Preguntas Frecuentes
¿Cuándo podré acceder a las lecciones y tareas?
¿Qué recibiré si me suscribo a este Certificado?
Can I receive university credit for completing this course?
¿Tienes más preguntas? Visita el Centro de Ayuda al Alumno.
