Acerca de este Curso

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Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Aprox. 10 horas para completar
Inglés (English)

Qué aprenderás

  • How to establish and manage a social media presence

  • How to create a brand, tone, and voice for a social media presence

  • How to manage a content calendar for a social media presence

  • How to evaluate the performance of content on social media and how to iterate on that performance

Habilidades que obtendrás

Content Developmentcontent managementSocial Media MarketingContent MarketingMarketing Content Development
Certificado para compartir
Obtén un certificado al finalizar
100 % en línea
Comienza de inmediato y aprende a tu propio ritmo.
Fechas límite flexibles
Restablece las fechas límite en función de tus horarios.
Nivel principiante

No experience is needed to start this course.

Prerequisite: Introduction to Social Media Marketing, the first course in this specialization.

Aprox. 10 horas para completar
Inglés (English)

ofrecido por

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Programa - Qué aprenderás en este curso

Semana
1

Semana 1

4 horas para completar

Establish Your Presence

4 horas para completar
15 videos (Total 74 minutos), 6 lecturas, 3 cuestionarios
15 videos
Introduction to Anke Audenaert2m
Social Media Management Overview2m
Careers in Digital Marketing5m
Establish Your Presence Overview45s
Steps to Set Up a Social Media Presence6m
Establishing a Presence on Facebook3m
Establishing a Presence on Instagram3m
What Is a Brand and Why You Need One11m
The EPIC Brand Framework6m
Brand: Existence5m
Brand: Purpose5m
Brand: Identity7m
Brand: Connection7m
Establish Your Presence Conclusion36s
6 lecturas
Social Media Management Syllabus10m
How to Be Successful in This Course10m
Professional Certificate Job Search Resources Overview10m
Community Guidelines10m
Tutorials for Setting Up Your Business Profile10m
Building a Brand Framework10m
2 ejercicios de práctica
Establish Your Social Media Presence Practice Quiz15m
Establish Your Presence Quiz10m
Semana
2

Semana 2

2 horas para completar

Social Media Content

2 horas para completar
11 videos (Total 60 minutos), 1 lectura, 2 cuestionarios
11 videos
The Role of Content in Social Media5m
Anatomy of a Social Media Post5m
Anatomy of a Facebook Post6m
Anatomy of an Instagram Post 6m
The Role of Text in Posts7m
The Role of Images in Posts6m
The Role of Video in Posts7m
Creating a Post on Facebook6m
Creating a Post on Instagram6m
Social Media Content Conclusion37s
1 lectura
Creating Compelling Social Media Content10m
1 ejercicio de práctica
Social Media Content Quiz10m
Semana
3

Semana 3

3 horas para completar

Social Media Content Management

3 horas para completar
14 videos (Total 91 minutos), 2 lecturas, 2 cuestionarios
14 videos
Identify What to Post8m
Topics to Post About14m
Using Storyboards to Plan Your Content3m
Creating a Storyboard5m
What Makes Content Viral?6m
Using a Content Calendar6m
Creating a Content Calendar9m
Repurposing Content8m
Auditing Content7m
Building a Following on Social Media5m
Interacting and Moderating on Social Media5m
Managing Your Social Media Presence8m
Social Media Content Management Conclusion44s
2 lecturas
Creating Content Effectively10m
How to Use Social Media Schedulers to Manage and Moderate Your Posts10m
1 ejercicio de práctica
Social Media Content Management Quiz10m
Semana
4

Semana 4

1 hora para completar

Evaluate Your Efforts

1 hora para completar
7 videos (Total 40 minutos), 1 lectura, 1 cuestionario
7 videos
Measure What Matters13m
Facebook Page Insights9m
Instagram Insights8m
Iterating on Your Content Calendar5m
Evaluate Your Efforts Conclusion30s
Congratulations!1m
1 lectura
How to Uncover Job Opportunities10m
1 ejercicio de práctica
Evaluate Your Efforts Quiz30m

Reseñas

Principales reseñas sobre SOCIAL MEDIA MANAGEMENT

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