Acerca de este Curso
4.8
152 ratings
20 reviews
Innovation strategy is about creating unique value for consumers by delivering a great product that satisfies their needs and capturing value back from consumers. At the core of a successful innovation strategy is a great product concept. Product is an all-encompassing term that includes physical goods, intangible services, and even ideas. There are three pillars to a successful product strategy: a clear understanding of (a) the target customers (WHO), (b) the specific elements of the product offering (WHAT) that satisfies consumer needs and dovetails with company capabilities, and (c) the tactical plans to reach end consumers (HOW). The value proposition has to be embedded in a coherent business model in order to create and capture value. But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors, collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. In an interdependent world, fostering an integrated ecosystem is critically important for companies interested in maximizing the odds of innovation success. Drawing from many years of research, this course will offer a set of frameworks, tools, and concepts in order to develop innovative strategies in a holistic way so as to achieve leadership positions....
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 4 hours/week

Aprox. 14 horas para completar
Comment Dots

English

Subtítulos: English

Habilidades que obtendrás

Business ModelInnovationBusiness ValueInnovation Management
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 4 hours/week

Aprox. 14 horas para completar
Comment Dots

English

Subtítulos: English

Programa - Qué aprenderás en este curso

1

Sección
Clock
1 hora para completar

Course Orientation

You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course....
Reading
1 video (Total: 9 min), 5 readings, 1 quiz
Reading5 lecturas
Syllabus10m
About the Discussion Forums10m
Glossary10m
Description of Organizations and Brands10m
Social Media10m
Quiz1 ejercicio de práctica
Orientation Quiz10m
Clock
2 horas para completar

Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

The first module will essentially lay the foundation for the strategic innovation course. You will gain an understanding of the concept of strategic innovation and the building blocks of innovation. You will also learn about prospect theory and how it relates to developing successful winning innovations. Finally, you will learn about developing customer value propositions that form the basis of delivering unique value to consumers....
Reading
7 videos (Total: 79 min), 2 readings, 5 quizzes
Video7 videos
A Concise Framework to Analyze Innovation Problems - Part 25m
Prospect Theory: Minimizing Losses and Maximizing Gains22m
Marketing Myopia: Focus on "Needs" for Long-Term Advantage13m
Developing a Value Proposition - Part 112m
Developing a Value Proposition - Part 210m
The Case of DeWalt Tools5m
Reading2 lecturas
Module 1 Overview10m
Module 1 Readings10m
Quiz5 ejercicios de práctica
Lesson 1-1 Practice Quiz4m
Lesson 1-2 Practice Quiz6m
Lesson 1-3 Practice Quiz4m
Lesson 1-4 Practice Quiz6m
Module 1 Quiz22m

2

Sección
Clock
4 horas para completar

Module 2: There Is More to a Product Than Just Function: Assessing Industry Trends

The second module will focus on a detailed view of innovation and how it relates to the various stakeholders, including consumers, firms, and the overall industry. More importantly, you will learn to assess industry context as you make important innovation decisions. First, you will gain an understanding of concept of the innovation adoption lifecycle and how innovations diffuse in a population of consumers. Then, you will learn about the concepts of the tipping points in an innovation lifecycle, i.e., sales takeoff and firm takeoff for an innovation in a particular new-to-the-world industry. Next, we will study the “failure framework” to examine issues of “overshooting” consumer demand by firms by mapping product performance and consumer expectations trajectories in an innovation context. Finally, you will learn about the different types of innovations and understand the concept of dominant design....
Reading
7 videos (Total: 58 min), 2 readings, 6 quizzes
Video7 videos
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 19m
Will the "New-to-the-World" Innovation Fly? A Discussion of Sales Takeoff and Firm Takeoff Points - Part 210m
Mapping Performance and Expectations in an Innovation Context - Part 18m
Mapping Performance and Expectations in an Innovation Context - Part 27m
Types of Innovations8m
The Evolution of the PC Industry7m
Reading2 lecturas
Module 2 Overview10m
Module 2 Readings10m
Quiz5 ejercicios de práctica
Lesson 2-1 Practice Quiz4m
Lesson 2-2 Practice Quiz6m
Lesson 2-3 Practice Quiz6m
Lesson 2-4 Practice Quiz2m
Module 2 Quiz20m

3

Sección
Clock
2 horas para completar

Module 3: Developing Winning Products: Sometimes Less Is More

The third module will touch upon the innovation adoption lifecycle, moving further into managing new product innovations. Beginning with the concept of crossing the chasm, you will learn about the trajectory of a product across the various stages in its life cycle. We will also discuss the process of customer journey mapping and its application in innovative product development. You will learn about developing innovative products from the nascent stages to the mature stages to achieve the perfect product-market fit. Next, we will study the product configuration map to understand its implications in building winning products. ...
Reading
5 videos (Total: 61 min), 2 readings, 5 quizzes
Video5 videos
Customer Journey Maps: Identifying Moments of Truth15m
General Philosophy About Building Great Products7m
Product Configuration Maps: How to Develop Winning Products17m
The Case of Wikipedia11m
Reading2 lecturas
Module 3 Overview10m
Module 3 Readings10m
Quiz5 ejercicios de práctica
Lesson 3-1 Practice Quiz6m
Lesson 3-2 Practice Quiz4m
Lesson 3-3 Practice Quiz4m
Lesson 3-4 Practice Quiz6m
Module 3 Quiz20m

4

Sección
Clock
4 horas para completar

Module 4: Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

With the fourth module, we will examine the elements of a business model. A business model is highly critical to the success of a company. You will learn about the advantages of a well-articulated innovative business model and how it can be constructed depending on the company capabilities and customer sensibilities. We will look at individual components of a business model and understand the necessity for developing synergies between each of the components. We will then focus on understanding a popular framework called the business model canvas. Finally, we will discuss the specific steps in designing cutting-edge business models through detailed analysis of several examples. ...
Reading
7 videos (Total: 67 min), 2 readings, 5 quizzes
Video7 videos
How Do Innovative Business Models Help Companies? - Part 211m
Elements of a Business Model and Business Model Canvas - Part 15m
Elements of a Business Model and Business Model Canvas - Part 29m
Designing Innovative Business Models - Part 17m
Designing Innovative Business Models - Part 29m
The Case of the Newspaper Industry10m
Reading2 lecturas
Module 4 Overview10m
Module 4 Readings10m
Quiz4 ejercicios de práctica
Lesson 4-1 Practice Quiz6m
Lesson 4-2 Practice Quiz6m
Lesson 4-3 Practice Quiz6m
Module 4 Quiz24m
Clock
5 minutos para completar

Course Conclusion

...
Reading
4.8

Principales revisiones

por GPMay 5th 2018

Exceptional course. Interesting and chock-full of new ideas that can easily be put to practical use in solving management, process, and organizational challenges -- any why there are challenges.

por MMMay 20th 2017

One of the better courses I've taken. Combined with UIUC live sessions (for iMBA students), the content makes even more sense and has much better relevance.

Instructores

Raj Echambadi

Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
Department of Business Administration, College of Business

E. Geoffrey Love

Associate Professor
Department of Business Administration, Gies College of Business

Acerca de University of Illinois at Urbana-Champaign

The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs. ...

Acerca del programa especializado Innovation: From Creativity to Entrepreneurship

In a world characterized by volatility, uncertainty, complexity, and ambiguity, leaders require innovation skills. Thinking flexibly and developing an entrepreneurial mindset are critical to thriving in uncertain business environments. This specialization addresses how to recognize and question assumptions and constraints so as to identify and capitalize on opportunities. Innovation is needed within existing organizations and to found new organizations. Learning to change the rules of the game by creating innovative value propositions and discovering new market positions for sustained competitive advantage are some of the actionable lessons in this specialization. This specialization will be of value to both aspiring and practicing entrepreneurs as well as employees in established firms who are interested in becoming innovative leaders in an interconnected world....
Innovation: From Creativity to Entrepreneurship

Preguntas Frecuentes

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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