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Administración estratégica, Escuela de Negocios de Copenhague

2,113 calificaciones
494 revisiones

Acerca de este Curso

The world of business strategy is in transition. What used to work doesn't anymore -- not necessarily. This course prepares you to think strategically in an age when companies like Apple, Google, and Microsoft have become more valuable (in market cap terms) than companies like Exxon. Today, business value and competitive advantage arise more often from consumer perceptions of what is "cool" than from physical assets or economies of scale. In this course -- the first of a three-course specialization tailored specifically for the age of creativity and innovation -- you will gear up for the challenges of strategy formulation and implementation in a 21st century business. After taking the course, you'll be able to: - Explain why "doing" strategy is considered "the high point of managerial activity" (Mintzberg); - Recognize and avoid the old, tired ideas about strategy that are still out there, so you can adopt fresher, better ideas; - Point out how doing strategy has changed because of advancing technology and globalization; - Prepare for the Capstone Project for the Strategic Management and Innovation Specialization...

Principales revisiones

por TV

Sep 21, 2016

I liked the course a lot, the references were great and gave me great insight about Strategic Management. The lecturer was really good, specially if you compare him to the one in Strategy Formulation.

por S

May 13, 2017

Awesome Course. Very well explanation of the concepts and the material content is fabulous. I will definitely recommend this course to my contacts who are interested in pursuing business strategy.

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481 revisiones

por Prem Thapamagar

Feb 21, 2019

A very wonderful course.

por Yaki Meller

Feb 20, 2019

A good starting point in order to organize one thoughts and understanding of what strategy is.

por Shubham Krishana Bharati

Feb 20, 2019

Great resources and detailed information about origin of Strategies.

por Diego Arturo Chavez Honores

Feb 15, 2019

Great course, but you could upload the SILDES to review the content of the topics.

por Ahmed Mohammed Ali Sedeek

Feb 12, 2019

this course was very informative

por suryadi

Feb 12, 2019

Great course

por Mennat Allah Ayman

Feb 11, 2019

it helped me in making a strategic plane

por Mary-Brenda Akoda

Feb 11, 2019

Excellent course. Open my mind up to how strategy has been carried out for so many years.

por Chukwuemeka Ezeokwelume

Feb 06, 2019

Awesome lectures with real life examples. It changed how view the business world.


Feb 06, 2019

Nice course