Acerca de este Curso
4.7
514 ratings
101 reviews
Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation...
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 2-4 hours per week

Aprox. 16 horas para completar
Comment Dots

English

Subtítulos: English, Romanian

Habilidades que obtendrás

Strategic ManagementStrategy ImplementationPerformance ManagementStrategic Planning
Globe

Cursos 100 % en línea

Comienza de inmediato y aprende a tu propio ritmo.
Calendar

Fechas límite flexibles

Restablece las fechas límite en función de tus horarios.
Clock

Sugerido: 2-4 hours per week

Aprox. 16 horas para completar
Comment Dots

English

Subtítulos: English, Romanian

Programa - Qué aprenderás en este curso

1

Sección
Clock
2 horas para completar

Course Intro. Translating Strategy Into Goals and Metrics

In this module we set the scene in strategy implementation and take a bird's-eye view of the course. We then dive into formulating actionable goals based on the strategy, good practices in creating metrics and setting objectives, and learn about two specific tools for deriving actionable, measurable goals from a strategy....
Reading
5 videos (Total: 26 min), 4 readings, 2 quizzes
Video5 videos
Performance Management Systems2m
Balanced Scorecard6m
OKR3m
Objectives and Measures6m
Reading4 lecturas
Samsung and Apple in China, 201310m
Metrics at Nonprofits10m
Metrics at Zappos10m
Module 1 Slides10m
Quiz2 ejercicios de práctica
Introduction6m
Performance Management Systems10m

2

Sección
Clock
2 horas para completar

Aligning Strategy and Organizational Structure

The structure of your organization can be a good or poor fit to the strategy you are implementing. In this module we learn which choices of organizational structure are appropriate depending on your strategy....
Reading
16 videos (Total: 25 min), 5 readings, 3 quizzes
Video16 videos
Lesson 1 Introm
Mechanistic and Organic Structures1m
Relationship of Structure and Strategy1m
Dimensions of Structure3m
Lesson 2 Introm
Functional Structure1m
Divisional Structure1m
Matrix Structure1m
Network Structure1m
Lesson 3 Introm
Choosing Business Unit Structure Based on Strategic Objectives1m
Autonomous Units3m
Ambidexterity1m
Detecting and Reacting to Change2m
Module Conclusion1m
Reading5 lecturas
Virgin vs. Apple10m
Structure and Strategy at Toyota10m
Flat Structures10m
Ambidexterity10m
Module 2 Slides10m
Quiz3 ejercicios de práctica
Why Structure Matters in Strategy Implementation10m
Structuring the Organization10m
Structuring Business Units10m

3

Sección
Clock
2 horas para completar

Communicating the Strategy within the Organization

Getting communication right is crucial for successful implementation. In this module we find out how to communicate the strategy vertically, and how to facilitate collaboration and upward communication in the organization....
Reading
12 videos (Total: 20 min), 7 readings, 3 quizzes
Video12 videos
Lesson 1 Introm
What to Communicate1m
How to Communicate3m
Strategic Consensus1m
Lesson 2 Introm
Horizontal Communication1m
Collaboration and Self-Organizing Teams2m
Lesson 3 Introm
Tools for Upward Communication1m
Making the Organization Comfortable with Sharing Bad News2m
Organizational Learning2m
Reading7 lecturas
Stephen Elop's "Burning Platform" Memo10m
All-Hands Meetings at Zappos10m
Collaboration at Cisco10m
Collaboration at Pixar10m
Self-Organizing Teams10m
Collaboration and Upwards Communication at Google10m
Module 3 Slides10m
Quiz3 ejercicios de práctica
Vertical Communication of Strategy10m
Horizontal Communication and Collaboration10m
Communicating Upwards10m

4

Sección
Clock
2 horas para completar

Managing Resistance and Other Implementation Risks

Strategy implementation is rarely an exercise in certainty. New strategies may cause concerns or resistance in the organization, or be vulnerable to other risks. In this module we explore ways to manage risks to implementation, including addressing specific causes of resistance to change....
Reading
8 videos (Total: 21 min), 4 readings, 2 quizzes
Video8 videos
Lesson 1 Introm
Causes of Resistance3m
Managing Resistance4m
Models for Implementing a New Initiative2m
Lesson 2 Introm
Identifying Risks5m
Planning for Mitigation of Risks2m
Reading4 lecturas
Challenging Resistance to Change10m
Samsung's New Strategy, 201110m
Uber in France, Summer 201510m
Module 4 Slides10m
Quiz2 ejercicios de práctica
Identifying and Managing Resistance to Change10m
Managing Other Risks to Implementation10m
4.7
Direction Signs

80%

comenzó una nueva carrera después de completar estos cursos
Briefcase

83%

consiguió un beneficio tangible en su carrera profesional gracias a este curso
Money

15%

consiguió un aumento de sueldo o ascenso

Principales revisiones

por PSAug 12th 2018

Nicolai does a really good job in explaining Strategy Implementation. I would say that it is the most thorough module that I have been through so far in the Strategy Management course.

por BBFeb 4th 2016

Great course! Definitely my best of the series. Highly detailed with very pointed insights. Slides were also very helpful in ensuring retention of knowledge. Great stuff- bravo!

Instructor

Nicolai Pogrebnyakov

Associate Professor
Department of International Economics and Management

Acerca de Copenhagen Business School

Centrally located in Copenhagen, the capital of Denmark, Copenhagen Business School (CBS) is one of the largest business schools in Europe with close to 23,000 students. CBS offers world-class research-based degree programs at undergraduate, graduate, and PhD levels as well as executive and other post experience programs. ...

Acerca del programa especializado Strategic Management and Innovation

This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In the final Capstone Project, you’ll create and defend a holistic business strategy in response to a realistic case study prompt....
Strategic Management and Innovation

Preguntas Frecuentes

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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